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OUT NOW: Limited Edition Holiday Ornament
Out Now ♡ Dream Crème In Toasted Sugar
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New DedCool x Emi Jay: Aura Mist in Mochi Milk
Introducing Dream Créme Hair Mask
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New Arrivals: Toasted Sugar
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NEW Toasted Sugar
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The Martini Lover
The Classic Lady
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Exclusive: Limited Edition 2026 Emi Jay Ornament
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Introducing Dream Créme Hair Mask
New Arrivals: Toasted Sugar
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New + Limited Edition
Big Effing Clip in Marshmallow and Creme
$36
Award Winner
Big Effing Clip in Sugar Cube
$36
Iconic Velvet Bow Barrette in Mocha Mousse
$22
Travel Size
New
Heavenly Hair Milk™
$16
Award Winner
Big Effing Clip in Toasted
$36
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Big Effing Clip in Blue Sugar
$36
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Lil Effing Clip in Tortoise
$30
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$29
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Petite Clip in Tortoise
$22
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Sweetheart Clip in Pink Angel Food
$36
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Lil Effing Clip in Cherry Kiss
$30
Bow Barrette in Fireside
$22
Sold Out Last Year!
Sweetheart Clip in Toasted Teddy
$36
New + Limited Edition
Big Effing Clip in Gingerbread Gingham
$36
New + Limited Edition
Big Effing Clip in Pink Mochi Sky
$38
Award Winner
Big Effing Clip in Cherub Pink
$36
Hair Pin in Cherry Kiss
$24
Award Winner
Big Effing Clip in Lychee Baby
$36
Mini Iconic Velvet Bow Barrette in Noir
$22
Best Seller
Lil Effing Clip in Buttercream
$30
Popstar Clips in Sweet Berry Dot
$34
New + Limited Edition
Back in Stock
Big Effing Clip in Baby Blue S’more Love
$38
Big Effing Clip in Rose Fleur Eyelet
$38
Iconic Velvet Bow Barrette in Baby Mauve
$22
Best Seller
Sweetheart Clip in Blush Drop
$36
Lil Effing Clip in Chantilly
$30
Lil Effing Clip in Pink Sugar
$30
Limited Edition
Lil Effing Clip in Rose Petal Eyelet
$32
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