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OUT NOW: Limited Edition Holiday Ornament
Out Now ♡ Dream Crème In Toasted Sugar
Out Now ♡ Aura Mist In Mochi Milk
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New DedCool x Emi Jay: Aura Mist in Mochi Milk
Introducing Dream Créme Hair Mask
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Exclusive: Limited Edition 2026 Emi Jay Ornament
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Introducing Dream Créme Hair Mask
New Arrivals: Toasted Sugar
Gifts For The Classic Lady
For the girl building a capsule hair wardrobe - with timeless styles made to wear on repeat.
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New + Limited Edition
The Classic Lady Bundle
Regular price
$116
Sale price
$95
Aura Hair + Body Mist™ in Angel Wings
$24
Award Winner
Bamboo Paddle Brush in Chantilly
$54
Winter Sparkle EJ Gift Card
from $25
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Exclusive
Limited Edition 2026 Emi Jay Ornament
$68
Limited Edition
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$28
Lil Effing Clip in Noir
$30
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Angel Hold™ Styling Cream
$34
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Heavenly Blowout Gift Set
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Sale price
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$38
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Sweet and Sleek Styling Gift Set in Snow Sugar
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Iconic Velvet Bow Barrette in Noir
$22
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Big Effing Clip in Chantilly
$36
Petite Clip in Noir
$22
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Exclusive
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$138
Petite Clip in Chantilly
$22
More Colors Available
The Slick Back Bundle
Regular price
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Sale price
$96
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$38
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$24
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$30
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$30
Award Winner
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Pointelle Headband in Milk
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