Our Story

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Our Story

Emi Jay was started by Los Angeles raised Julianne Goldmark in 2009. At the age of 14, Julianne alongside her mother, originated the knotted hair tie, a hair essential that doesn’t dent or damage your hair. With the support of industry experts, including Chris McMillan and Sarah Jessica Parker, Emi Jay quickly emerged as leaders in producing high quality hair accessories for every girl on the go. Its designs have been supported by tastemakers, including Kim Kardashian, Sarah Jessica Parker, Hailey Bieber, Emma Chamberlain, Oprah and more, landing Emi Jay on Oprah’s Favorite Things list 4 years in a row. The full line includes a variety of staples that make styling easy and expressive, from elevated claw clips to specialty scrunchies.

With a rapidly expanding product line and collaborations with Revolve, Urban Outfitters, Matilda Djerf, Alo Yoga, Summer Fridays, Frankies Bikinis, Juicy Couture and more, Emi Jay remains deeply committed to making unique and quality hair accessories by hand here in Los Angeles.

A Note From Our Founder

Our Values

A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community.

Our product and production guidelines minimize impact across the supply chain
Packaging includes reusable canvas pouches and biodegradable materials
Committed to sustainability and innovating ways to package and produce
From ideation to production, quality and usefulness remain our top priority
Form and function for all women and all hair types
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