Our Story
In 2009, Julianne co-founded Emi Jay with her mother, creating a brand rooted in bold femininity and brought to life through coveted hair essentials. Since its inception, Emi Jay has evolved to offer hair care products that are not only effective and reliable but also effortless and fun to use, making styling a joy.
In 2025, Emi Jay is thrilled to reach a major milestone: launching in Sephora. This exciting new chapter signals a period of growth and visibility, allowing us to share our signature products with even more customers who are passionate about both hair and self-expression.
With an ever-expanding product line and a loyal, engaged community, Emi Jay has grown into a leading force in the hair care world, now available at top retailers such as Revolve, Selfridges, Bloomingdale's, Urban Outfitters, and, of course, Sephora.
A Note from our founder
A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community.
♥ Our mission is to support effortless self-expression by creating haircare staples from styling products to accessories
♥ Designed for women of all ages & backgrounds, for all hair types & textures, with form and function in mind
♥ Conscious packaging includes reusable canvas pouches and 40% recyclable post-consumer (PCR) materials
♥ Vegan & cruelty-free high-performance haircare products
♥ From ideation to production, quality, ease and usefulness forever remain our top priority
♥ We are committed to using materials and packaging that are recyclable, re-usable, compostable, or biodegradable
♥ All hair clips and pins are made from a biodegradable cellulose acetate base - a flexible and durable material that is petroleum-free, made from cotton, wood and pulp
♥ Our hair brushes are made with an organic bamboo base and bristles, adorned with our biodegradable cellulose acetate
♥ Our clips and hair brushes are hand-assembled for that perfect, exquisite quality you can see & feel
♥ All cotton scrunchies are made from locally sourced up-cycled fabric and hand sewn in Los Angeles
♥ All silk scrunchies are made from 100% French silk charmeuse and hand sewn in Los Angeles
