Emi Jay Founder Julianne Goldmark

Our Story

When hair accessories became her go-to form of self-expression, Julianne Goldmark decided to make her own. Goldmark launched Emi Jay alongside her mother in 2009 and underwent a brand refresh in 2019. A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community.

With notable collaborations with Sephora, Frankies Bikinis, Juicy Couture, and Summer Fridays, Emi Jay remains deeply committed to making original, unique and quality hair essentials for women of all ages and backgrounds. The full line includes a variety of staples that make styling easy and expressive, from elevated claw clips to hair brushes and styling products.

With a rapidly expanding product line and loyal community, Emi Jay has evolved as a leading purveyor of women’s hair accessories across retail and e-commerce with partners including Revolve, Selfridges, Bloomingdale's and Urban Outfitters.

A Note from our founder

Now, well over a decade later, I continue my mission to design hair essentials for all women, at every stage of life, for every moment of the day. Thank you for joining us on this journey, and stay up to date on our latest products and whereabouts by following us on Instagram!  Xx Julianne (Jay)
Our Values

A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community.

♥ A mission to create effortless closet and accessory staples to promote self-expression

♥ To deliver unique and high-quality accessories for women of all ages and backgrounds

♥ Using packaging that includes reusable canvas pouches and 40% recyclable post-consumer (PCR) materials

♥ From ideation to production, quality and usefulness forever remain our top priority

♥ Form and function for all hair types and textures

claw clips
julianne sketching hair clips next to swatches and a big effing clip in scorpio
Our Materials

♥ We are committed to using materials and packaging that are recyclable, re-usable, compostable, or biodegradable

♥ All hair clips and pins are made from a cellulose acetate base - a flexible and durable material that is petroleum-free, made from cotton, wood and pulp

♥ Our hair brushes are made with an organic bamboo base and bristles, adorned with cellulose acetate

♥ All cotton scrunchies are made from locally sourced up-cycled fabric and hand sewn in Los Angeles

♥ All silk scrunchies are made from 100% French silk charmeuse and hand sewn in Los Angeles