New: Dream Crème Hair Mask In Toasted Sugar

Quick application, dreamlike results. Your favorite hair mask, now wrapped in our most adored gourmand scent, Toasted Sugar, for a limited time.

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Cozy + New

New + Limited Edition
Dream Crème™ in Toasted Sugar
Emi Jay Dream Creme Immensely Rich Mask and Emi Jay Dream Creme Toasted Sugar shower fragrance set, styled with a cinnamon bun on a beige background with promotional text.
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
$48
Sold Out Last Year!
Aura Hair + Body Mist in Toasted Sugar
Aura Hair + Body Mist toasted sugar scent Top: Spun Sugar, Sweet Vanilla, Bergamot Zest Middle: Shea Butter, Waterlily, Yellow Daffodil Bottom: Tonka Bean, Amber Mist, Delicate Musk
Aura Hair + Body Mist™ in Toasted Sugar
$24
New + Limited Edition
Big Effing Clip in Gingerbread Gingham
olivia jade holding Dream Crème™ in Toasted Sugar while wearing Big Effing Clip in Gingerbread Gingham in hair
Big Effing Clip in Gingerbread Gingham
$36
New + Limited Edition
On The Way Vanity Case in Toasted Sugar
On The Way Vanity Case in Toasted Sugar
On The Way Vanity Case in Toasted Sugar
$70
New + Limited Edition
On The Way Vanity Case in Dream Cloud Blue
on the way vanity case with assorted emi jay hair care and accessories
On The Way Vanity Case in Dream Cloud Blue
$70
New + Limited Edition
Big Effing Clip in Baby Blue S’more Love
Olivia Jade holding Dream Crème™ in Toasted Sugar while wearing Big Effing Clip in S'more Love in hair
Big Effing Clip in Baby Blue S’more Love
$38
New + Limited Edition
Sweetheart Clip in Cozy Cloud Gingham
model wearing Sweetheart Clip in Cozy Cloud Gingham in hair
Sweetheart Clip in Cozy Cloud Gingham
$36
New + Limited Edition
Sweet Dreams Eye Mask in Dream Cloud Knit
Sweet Dreams Eye Mask in Dream Cloud Knit with assorted hair care, playing cards, hot cocoa, and Emi Jay cookie
Sweet Dreams Eye Mask in Dream Cloud Knit
$44
New + Limited Edition
Sweet Dreams Eye Mask in Heather Cloud Knit
olivia jade wearing Sweet Dreams Eye Mask in Heather Cloud Knit
Sweet Dreams Eye Mask in Heather Cloud Knit
$44
New + Limited Edition
Cozy Scrunchie in Heather Cloud Knit
Cozy Scrunchie in Heather Cloud Knit on side table with assorted hair care and accessories
Cozy Scrunchie in Heather Cloud Knit
$16
New + Limited Edition
Big Effing Clip in Cozy Cloud Gingham
Olivia Jade wearing Big Effing Clip in Cozy Cloud Gingham in hair
Big Effing Clip in Cozy Cloud Gingham
$36
New + Limited Edition
Cozy Pouch in Cookie Crumbs Knit
Cozy Pouch in Cookie Crumbs Knit with assorted hair care and accessories
Cozy Pouch in Cookie Crumbs Knit
$38
New + Limited Edition
Heavenly Blowout Gift Set
model holding Heavenly Blowout Gift Set
Heavenly Blowout Gift Set
$94 $74
New + Limited Edition
Heavenly Hair Towel in Toasted Sugar
olivia jade wearing Heavenly Hair Towel in Toasted Sugar with assorted hair care and accessories on counter
Heavenly Hair Towel in Toasted Sugar
$38
New + Limited Edition
Sweet and Sleek Styling Gift Set in Snow Sugar
mini boar brush in snow sugar with angelstick
Sweet and Sleek Styling Gift Set in Snow Sugar
$86 $64
New + Limited Edition
Big Effing Clip in Milk and Cookies
model wearing Big Effing Clip in Milk and Cookies in hair
Big Effing Clip in Milk and Cookies
$36
New + Limited Edition
Infinity Headband in Oat Latte Knit
model wearing Infinity Headband in Oat Latte Knit
Infinity Headband in Oat Latte Knit
$18
New + Limited Edition
Sweetheart Clip in Mocha Kiss Gingham
assorted emi jay hair care and accessories in vanity case
Sweetheart Clip in Mocha Kiss Gingham
$36
Sold Out Last Year!
Big Effing Clip Hair Claw in S’more Love
Olivia Jade wearing Big Effing Clip in S’more Love in hair
Big Effing Clip in S’more Love
$38
Sold Out Last Year!
Angelstick® and Mini Boar Bristle Brush in Pink Sugar Sweet and Sleek Styling Kit
mini boar brush and angelstick with sweet and sleek box
Sweet and Sleek Styling Gift Set
$86 $64
New + Limited Edition
Infinity Headband in Dream Cloud Knit
model wearing Infinity Headband in Dream Cloud Knit
Infinity Headband in Dream Cloud Knit
$18
New + Limited Edition
Popstar Clips in Bedtime Angel
olivia jade wearing Popstar Clips in Bedtime Angel in hair
Popstar Clips in Bedtime Angel
$34
New + Limited Edition
Sweetheart Clip in Dream Cloud Teddy
model wearing Sweetheart Clip in Dream Cloud Teddy in hair
Sweetheart Clip in Dream Cloud Teddy
$36
New + Limited Edition
Cozy Pouch in Dream Cloud Knit
Cozy Pouch in Dream Cloud Knit next to vanity cases with assorted emi jay hair care and accessories
Cozy Pouch in Dream Cloud Knit
$38
New + Limited Edition
Bamboo Paddle Brush in Toasted Sugar
olivia jade brushing hair with bamboo paddle brush
Bamboo Paddle Brush in Toasted Sugar
$54

Soft Hair Meets Your Coziest Scent

This limited-edition hair mask delivers the same hydrating results, now a little sweeter, with notes of spun sugar, vanilla, creamy amber, and delicate musk. Plus, our new shower-friendly tub features a convenient flip-top lid for easier application and even more indulgent self-care moments.
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Inspired By

“Dream Crème Hair Mask in Toasted Sugar is your sweetest (and softest) hair routine yet. Inspired by our beloved Aura Hair + Body Mist, we brought the same warm, addictive scent to one of your favorite mane essentials. Think spun sugar, sweet vanilla, soft florals, and creamy warmth, grounded by tonka bean and amber. Use it as a quick mask, overnight treatment, or leave-in for everyday hydration with a cozy little escape."

explore toasted sugar

Heaven-sent favorites

Sold Out Last Year!
Aura Hair + Body Mist in Toasted Sugar
Aura Hair + Body Mist toasted sugar scent Top: Spun Sugar, Sweet Vanilla, Bergamot Zest Middle: Shea Butter, Waterlily, Yellow Daffodil Bottom: Tonka Bean, Amber Mist, Delicate Musk
Aura Hair + Body Mist™ in Toasted Sugar
$24
Award Winner
Big Effing Clip in Tortoise
model sitting with Big Effing Clip in Tortoise in hair
Big Effing Clip in Tortoise
$36
Award Winner
Angelstick®
Angelstick hair styling stick with top off
Angelstick®
$38
Award Winner
Big Effing Clip in Buttercream
model holding a Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
$36
Award Winner
Angel Hold Styling Cream
sleek, but not stiff ♡ holds hair in place without crunch ♡ tames frizz and flyaways ♡ protects hair against heat
Angel Hold™ Styling Cream
$34
Back In Stock
Lil Effing Clip in Tortoise
Lil Effing Clip in Tortoise
$30
Aura Hair + Body Mist™ in Angel Wings
our signature scent angel wings top note ambrette cozy warm sweet middle note musk powdery wood clean bottom note ambrox fresh soft creamy hover
Aura Hair + Body Mist™ in Angel Wings
$24
Award Winner
Big Effing Clip in Cherry Kiss
model laying in booth while showing how to wear Big Effing Clip in Cherry Kiss in hair
Big Effing Clip in Cherry Kiss
$36
Award Winner
Aura Hair + Body Mist in Lychee Baby
Aura Hair + Body Mist in lychee baby scent top notes lychee strawberry lemon bergamot middle notes jasmine caramel cherry mandarin bottom notes musk vanilla amber sweet almond moss
Aura Hair + Body Mist™ in Lychee Baby
$24
Award Winner
Big Effing Clip in Blueberry
Big Effing Clip in Blueberry
$36
Limited Edition
Angel Essentials Hairstyling Gift Set
Step by Step Styling Angel Essentials Set 1 Mini Heavenly Hair Milk Apply on dry wet or damp hair before air drying or heat styling 2 Mini Angel Hold Glide through dry or damp hair to shape polish and define 3 Full Sized Angelstick Apply onto styled or dry hair to tame flyaways and perfect sleek styles
Angel Essentials Hairstyling Gift Set
$68 $48
Award Winner
Big Effing Clip in Lychee Baby
closeup of model wearing Big Effing Clip in Lychee Baby while reading book and laying on towel at beach
Big Effing Clip in Lychee Baby
$36
Award Winner
heavenly hair milk
3-in-1 styling serum provides heat protection up to 450 degrees Fahrenheit decreases drying time for frizz free hair seamlessly detangles or the perfect air dry or blow dry
Heavenly Hair Milk™
$40
Award Winner
Big Effing Clip in Blush Polka Dot
model wearing Big Effing Clip in Blush Polka Dot while sitting on beach in pink bikini
Big Effing Clip in Blush Polka Dot
$36
Award Winner
Dream Crème™
Dream Crème topless
Dream Crème™
$44
Best Seller
Sweetheart Clip in Soufflé
Chantilly Sweetheart Clips
Sweetheart Clip in Soufflé
$36
Award Winner
Halo Hair Oil
close-up image of dropper with halo hair oil bottle
Halo Hair Oil
$38
Big Effing Clip in Citrine Fleur Eyelet
model wearing Big Effing Clip in Citrine Fleur Eyelet attached to bikini top
Big Effing Clip in Citrine Fleur Eyelet
$38
Limited Edition
The Slickback Bundle in Pink Sugar
Model holding Angel Hold and Angelstick while brushing hair with Mini Boar Brush in Pink Sugar
The Slick Back To School Bundle
$120 $96
Lil Effing Clip in Pink Sugar
Lil Effing Clip in Pink Sugar
$30
Best Seller
Sweetheart Clip in Pink Angel Food
model looking away with Sweetheart Clip in Tea Party + Pink Angel Food Cake in hair
Sweetheart Clip in Pink Angel Food
$36
Best Seller
Mini Boar Bristle Brush in Pink Sugar
model brushing hair with Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar
$48
Best Seller
Mini Boar Bristle Brush in Tortoise
Mini Boar Bristle Brush in Tortoise bristle view
Mini Boar Bristle Brush in Tortoise
$48
Best Seller
Sweetheart Clip in Pink Pixie
Model showing how to wear Sweetheart Clip in Pink Pixie in hair with another hair claw clip
Sweetheart Clip in Pink Pixie
$36
Award Winner
Bamboo Paddle Brush in Pink Sugar
model holding Bamboo Paddle Brush in Pink Sugar
Bamboo Paddle Brush in Pink Sugar
$54
About us

A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community.

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