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New Arrivals
Best Sellers
Shop
Featured
NEW: Eyelet Essentials
Lychee Baby
Aura Hair + Body Mists
Styling Products
Big Effing Clips®
Archived Styles
Hair Accessories
Claw Clips
Headbands
Hair Pins
Bows and Barrettes
Scrunchies
Ponytail Holders
Hair Care
Angel Hold™ Styling Cream
Angelstick®
Aura Hair + Body Mist™
Dream Crème™
Halo Hair Oil
Heavenly Hair Milk™
Brushes + Tools
Exclusive Gifts
Custom
Gift Sets
Gift Card
Travel Cases + Pouches
Gifts for the Bride
All Exclusives
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Emi Jay Ladies
model brushing hair with mini boar bristle brush while wearing big effing clip and holding angelstick mini boar bristle brush, angelstick, angel hold, emi jay pencil, and headphones on book sitting on marble model wearing big effing clip while sitting at table with pastries, hair care, and accessories writing in book

Slick Back To School

Angelstick Smoothing Balm, Angel Hold Styling Cream and our Mini Boar Bristle Brush - everything you need for sleek, polished hair that stays put from first period to last-minute plans.

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Heaven-sent favorites

Summer Hair Favorite
Aura Hair + Body Mist in Lychee Baby
Aura Hair + Body Mist in lychee baby scent
top notes
lychee strawberry lemon bergamot
middle notes
jasmine caramel cherry mandarin
bottom notes
musk vanilla amber sweet almond moss
Aura Hair + Body Mist™ in Lychee Baby
$24
Award Winner
Big Effing Clip in Buttercream
model holding a Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
$36
Summer Hair Favorite
Aura Hair + Body Mist™ in Angel Wings
our signature scent angel wings top note ambrette cozy warm sweet middle note musk powdery wood clean bottom note ambrox fresh soft creamy hover
Aura Hair + Body Mist™ in Angel Wings
$24
Award Winner
Big Effing Clip in Cherry Kiss
model laying in booth while showing how to wear Big Effing Clip in Cherry Kiss in hair
Big Effing Clip in Cherry Kiss
$36
Award Winner
Angelstick®
Angelstick hair styling stick with top off
Angelstick®
$38
Award Winner
Big Effing Clip in Tortoise
model sitting with Big Effing Clip in Tortoise in hair
Big Effing Clip in Tortoise
$36
Award Winner
Angel Hold Styling Cream
sleek, but not stiff
♡ holds hair in place without crunch
♡ tames frizz and flyaways
♡ protects hair against heat
Angel Hold™ Styling Cream
$34
Best Seller
Sweetheart Clip in Soufflé
Chantilly Sweetheart Clips
Sweetheart Clip in Soufflé
$36
Aura Hair + Body Mist in Toasted Sugar
Aura Hair + Body Mist toasted sugar scent

Top: 
Spun Sugar, Sweet Vanilla, Bergamot Zest

Middle: 
Shea Butter, Waterlily, Yellow Daffodil

Bottom: 
Tonka Bean, Amber Mist, Delicate Musk
Aura Hair + Body Mist™ in Toasted Sugar
$24
Back In Stock
Lil Effing Clip in Cherry Kiss
model holding ice cream in waffle cone with Lil Effing Clip in Cherry Kiss in hair
Lil Effing Clip in Cherry Kiss
$30
Limited Edition
Angel Essentials Hairstyling Gift Set
Step by Step Styling
Angel Essentials Set
1 Mini Heavenly Hair Milk Apply on dry wet or damp hair before air drying or heat styling
2 Mini Angel Hold Glide through dry or damp hair to shape polish and define
3 Full Sized Angelstick Apply onto styled or dry hair to tame flyaways and perfect sleek styles
Angel Essentials Hairstyling Gift Set
Regular price $68 Sale price $48
Lil Effing Clip in Pink Sugar
Lil Effing Clip in Pink Sugar
$30
Summer Hair Favorite
heavenly hair milk
3-in-1 styling serum
provides heat protection up to 450 degrees Fahrenheit
decreases drying time for frizz free hair
seamlessly detangles or the perfect air dry or blow dry
Heavenly Hair Milk™
$40
Best Seller
Sweetheart Clip in Pink Angel Food
model looking away with Sweetheart Clip in Tea Party + Pink Angel Food Cake in hair
Sweetheart Clip in Pink Angel Food
$36
Summer Hair Favorite
Dream Crème™
Dream Crème topless
Dream Crème™
$44
Popstar Creaseless Hair Clips in Pink Aura
Popstar Clips in Pink Aura sinkside next to brushes and hair accessories
Angel Wing Popstar Clips in Pink Aura
$34
Award Winner
Halo Hair Oil
close-up image of dropper with halo hair oil bottle
Halo Hair Oil
$38
Best Seller
Mini Boar Bristle Brush in Pink Sugar
model brushing hair with Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar
$48
Limited Edition
The Slickback Bundle in Pink Sugar
Model holding Angel Hold and Angelstick while brushing hair with Mini Boar Brush in Pink Sugar
The Slick Back To School Bundle
Regular price $120 Sale price $96
Best Seller
Sweetheart Clip in Pink Pixie
Model showing how to wear Sweetheart Clip in Pink Pixie in hair with another hair claw clip
Sweetheart Clip in Pink Pixie
$36
Award Winner
Bamboo Paddle Brush in Pink Sugar
model holding Bamboo Paddle Brush in Pink Sugar
Bamboo Paddle Brush in Pink Sugar
$54
Award Winner
Big Effing Clip in Blush Polka Dot
model wearing Big Effing Clip in Blush Polka Dot while sitting on beach in pink bikini
Big Effing Clip in Blush Polka Dot
$36
Award Winner
Flat Brush in Pink Sugar
model with Flat Brush in Pink Sugar
Flat Brush in Pink Sugar
$52
Award Winner
Big Effing Clip in Lychee Baby
closeup of model wearing Big Effing Clip in Lychee Baby while reading book and laying on towel at beach
Big Effing Clip in Lychee Baby
$36
Styling Brush in Pink Sugar
Styling Brush in Pink Sugar bristle view
Styling Brush in Pink Sugar
$29
model spraying aura hair + body mist in angel wings while standing in front of door wearing big effing clip in hair basked of fruit with assorted emi jay hair care and accessories model spraying aura hair + body mist in angel wings while standing in front of door wearing big effing clip in hair

A Little Romance For Your Hair Routine

Eyelet cutouts and sunwashed pastels to complement our haircare essentials and styling favorites for summer, wedding weekends and everyday getting ready.

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Angel-Approved Newness

New
Big Effing Clip in Rose Fleur Eyelet
Big Effing Clip in Rose Fleur Eyelet and aura mist in angel wings on blahnik shoes
Big Effing Clip in Rose Fleur Eyelet
$38
Summer Hair Favorite
Aura Hair + Body Mist in Lychee Baby
Aura Hair + Body Mist in lychee baby scent
top notes
lychee strawberry lemon bergamot
middle notes
jasmine caramel cherry mandarin
bottom notes
musk vanilla amber sweet almond moss
Aura Hair + Body Mist™ in Lychee Baby
$24
New
Big Effing Clip in Citrine Fleur Eyelet
model wearing Big Effing Clip in Citrine Fleur Eyelet attached to bikini top
Big Effing Clip in Citrine Fleur Eyelet
$38
Summer Hair Favorite
Dream Crème™
Dream Crème topless
Dream Crème™
$44
Summer Hair Favorite
heavenly hair milk
3-in-1 styling serum
provides heat protection up to 450 degrees Fahrenheit
decreases drying time for frizz free hair
seamlessly detangles or the perfect air dry or blow dry
Heavenly Hair Milk™
$40
New
Eyelet Pouch in Citrine
model standing in front of door with big effing clip in her hair holding Eyelet Pouch in Citrine
Eyelet Pouch in Citrine
$38
Summer Hair Favorite
Aura Hair + Body Mist™ in Angel Wings
our signature scent angel wings top note ambrette cozy warm sweet middle note musk powdery wood clean bottom note ambrox fresh soft creamy hover
Aura Hair + Body Mist™ in Angel Wings
$24
New
Lil Effing Clip in Citrine Petal Eyelet
Lil Effing Clip in Citrine Petal Eyelet clipped to fabric next to aura mist in angel wings
Lil Effing Clip in Citrine Petal Eyelet
$32
New
Eyelet Pouch in Blanc Daisy
model taking aura mist in lychee baby out of Eyelet Pouch in Blanc Daisy
Eyelet Pouch in Blanc Daisy
$38
New
Pointelle Headband in Milk
model wearing Pointelle Headband in Milk
Pointelle Headband in Milk
$18
New
Heavenly Hair Towel in Milk
model wearing Heavenly Hair Towel in Milk sitting on side of bathtub while holding dream creme
Heavenly Hair Towel in Milk
$38
New
Pointelle Headband in Azure
Big Effing Clip in Blue Fleur Eyelet with hair care and accessories
Pointelle Headband in Azure
$18
New
Pointelle Headband in Blossom
model wearing Pointelle Headband in Blossom
Pointelle Headband in Blossom
$18
New
Head Scarf in Citrine
model sitting and covering face while wearing head scarf
Head Scarf in Citrine
$22
Limited Edition
Big Effing Clip in Buttercream Bride
Big Effing Clip in Bride
$88
New
Popstar Clips in Blue Mist Eyelet
model eating ice cream on table with assorted emi jay hair care, accessories, and pouch
Popstar Clips in Blue Mist Eyelet
$34
Sold Out
New
Popstar Clips in Sunrise Blush Eyelet
Popstar Clips in Sunrise Blush Eyelet with aura mist, big effing clip, and headband
Popstar Clips in Sunrise Blush Eyelet
$34
Sold Out
Exclusive
Eyelet Embroidered Sticker Sheet
Eyelet Embroidered Sticker Set
$6
Sold Out
New
Big Effing Clip in Blue Fleur Eyelet
model wearing Big Effing Clip in Blue Fleur Eyelet clipped to top
Big Effing Clip in Blue Fleur Eyelet
$38
Sold Out
New
Lil Effing Clip in Blue Petal Eyelet
model holding emi jay hair care products next to Lil Effing Clip in Blue Petal Eyelet
Lil Effing Clip in Blue Petal Eyelet
$32
Sold Out
New
Big Effing Clip in Blanc Fleur Eyelet
model wearing Big Effing Clip in Blanc Fleur Eyelet
Big Effing Clip in Blanc Fleur Eyelet
$38
Join 
Waitlist
New
Lil Effing Clip in Blanc Petal Eyelet
model touching hair while wearing Big Effing Clip in Blanc Fleur Eyelet
Lil Effing Clip in Blanc Petal Eyelet
$32
Sold Out
New
Lil Effing Clip in Rose Petal Eyelet
Lil Effing Clip in Rose Petal Eyelet on shelf with assorted emi jay hair care and accessories
Lil Effing Clip in Rose Petal Eyelet
$32
Sold Out
model sitting on edge of bathtub with big effing clip attached to strap of top holding dream creme model with big effing clip attached to pouch that contains emi jay hair care model sitting on edge of bathtub with big effing clip attached to strap of top holding dream creme

Dreamy Hair Hydration

Sun-soaked, salt-kissed, pool-dipped hair? Dream Crème Hair Mask melts into strands with a blend of rich butters to deeply hydrate, soften, and restore post-beach-day hair.

Shop Now

Your Summer Scent Has Arrived

Fresh, juicy, and effortlessly addictive - meet Aura Hair + Body Mist in Lychee Baby, our newest fragrance that scents strands with a burst of bright fruit and soft warmth with notes of sugary lychee, bergamot, lemon and amber.

Shop Now

Shop by category

Woman in pink bikini and heavenly hair towel in lychee baby drinking a pink beverage with an umbrella.
hair towels
Two Aura Hair + Body Mists in a bucket of ice with 'EMI JAY' branding.
hair + body mists
Model wearing popstar clip in hair and sweetheart clip on strap of shirt
makeup clips
Pouch with aura hair + body mist in lychee baby, flat brush, and assorted hair clips
travel essentials

Inspired By

“Aura Hair + Body Mist in Lychee is your new warm-weather essential. We wanted a scent that feels juicy, playful, and a little addictive - think fresh lychee, soft florals, and a sunlit glow. Whether you’re heading out for a beach day, a late-night dinner, or just want to carry that sweet, vibrant energy with you, Lychee Baby is the finishing touch you’ll reach for all bikini-season long.”

explore lychee baby
Emi Jay Founder Julianne Goldmark
About us

A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community.

Our Story

Follow us @emijayinc

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