New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.
All Colors
new arrival
Aura Hair Mist™
our signature scent angel wings top note ambrette cozy warm sweet middle note musk powdery wood clean bottom note ambrox fresh soft creamy hover
Aura Hair Mist™
$24
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Popstar Clips in Dove Wing
model wearing Popstar Clips in Dove Wing while using aura hair mist
Popstar Clips in Dove Wing
$34
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sweetheart clip in love beam
model wearing sweetheart clip in love beam in hair
Sweetheart Clip in Love Beam
$36
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Sweetheart Clip in Angel Aura
closeup of model wearing sweetheart clip in angel aura in hair
Sweetheart Clip in Angel Aura
$36
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Limited Edition
aura hair mist sticker set
Aura Hair Mist Sticker Set
$6
Sweetheart Clip in Cherry Cola
assorted Pink Chantilly sweetheart clips with hair accessories
Sweetheart Clip in Cherry Cola
$36
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Sweetheart Clip in Pink Chantilly Angel Food
Sweetheart Clip in Pink Chantilly Angel Food
Sweetheart Clip in Pink Chantilly Angel Food
$36
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Big Effing Clip in Pink Chantilly
model washing face in sink while wearing Big Effing Clip in Pink Chantilly
Big Effing Clip in Pink Chantilly
$36
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Lil Effing Clip in Pink Chantilly
Lil Effing Clip in Pink Chantilly with assorted hair care and accessories
Lil Effing Clip in Pink Chantilly
$30
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Popstar Clips in Pink Flutters
Popstar Clips in Pink Flutters and Strawberry Crêpe in hair
Popstar Clips in Pink Flutters
$34
Popstar Clips in Strawberry Crêpe
Popstar Clips in Pink Flutters and Strawberry Crêpe with assorted hair care and accessories
Popstar Clips in Strawberry Crepe
$34
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Petite Clip in Pink Chantilly
Petite Clip in Pink Chantilly with assorted hair accessories
Petite Clip in Pink Chantilly
$22
Wide Starlet Headband in Pink Chantilly front and side view
model sitting on bed with Wide Starlet Headband in Pink Chantilly in hair
Starlet Headband in Pink Chantilly
$34
Sweetheart Clip in Bordeaux Cherry Pie
Assorted Pink Chantilly Sweetheart Clips with Halo Hair Oil and Angelstick
Sweetheart Clip in Bordeaux Cherry Pie
$36
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Wide Starlet Headband in Cherry Kiss front and side views
Wide Starlet Headbands in Pink Chantilly and Cherry Kiss with assorted hair accessories
Starlet Headband in Cherry Kiss
$34
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Sweetheart Clip in Bordeaux Chantilly Angel Food
assorted Pink Chantilly Sweetheart Hair Claw Clips
Sweetheart Clip in Bordeaux Chantilly Angel Food
$36
back in stock
Flat Brush in Pink Chantilly
Flat Brush and Styling Brush in Pink Chantilly with assorted hair care and accessories
Flat Brush in Pink Chantilly
$48
Styling Brush in Pink Chantilly
Styling Brush in Pink Chantilly with assorted hair accessories
Styling Brush in Pink Chantilly
$29
award winner
Bamboo Paddle Brush in Pink Chantilly
Bamboo Paddle Brush in Pink Chantilly with assorted styling tools and hair care
Bamboo Paddle Brush in Pink Chantilly
$48
back in stock
Mini Boar Bristle Brush in Pink Chantilly
model sitting in front of vanity brushing hair with Mini Boar Bristle Brush in Pink Chantilly
Mini Boar Bristle Brush in Pink Chantilly
$42
Halo Hair Oil
close-up image of dropper with halo hair oil bottle
Halo Hair Oil
$38
Big Effing Clip in Mulberry
closeup of model wearing Big Effing Clip in Mulberry in hair
Big Effing Clip in Mulberry
$36
Popstar Clips in Night In
model wearing Popstar Clips in Night out and night in
Popstar Clips in Night In
$34
Popstar Clips in Night Out
model wearing Popstar Clips in Night In and night out in hair
Popstar Clips in Night Out
$34
Mini Iconic Velvet Bow Barrette in Baby Mauve
Mini Iconic Velvet Bow Barrette in Baby Mauve
Mini Iconic Velvet Bow Barrette in Baby Mauve
$22
Mini Iconic Velvet Bow Barrette in Noir
model wearing Mini Iconic Velvet Bow Barrette in Noir in hair
Mini Iconic Velvet Bow Barrette in Noir
$22
Iconic Velvet Bow Barrette in Baby Mauve
Iconic Velvet Bow Barrette in Baby Mauve, darling scrunchie in rosewood, angelstick, mini boar brush in pink sugar, halo hair oil, big effing clip, and sweetheart clips
Iconic Velvet Bow Barrette in Baby Mauve
$22
Iconic Velvet Bow Barrette in Noir
closeup of model wearing Bow Barrette in Iconic Velvet in hair
Iconic Velvet Bow Barrette in Noir
$22
Big Effing Clip in Baby Mauve
model looking away from drink with hand on chin while sitting at table with Big Effing Clip in Baby Mauve in hair
Big Effing Clip in Baby Mauve
$36
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Wide Starlet Headband in Tortoise front and side view
Wide Starlet Headband in Tortoise front view
Starlet Headband in Tortoise
$34
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Bow Barrette in Sheer Baby Mauve
Bow Barrette in Sheer Baby Mauve on bathroom counter with halo hair oil, dream creme, big effing clip in pink sugar, cocktail glass with pink liquid, and pouch
Bow Barrette in Sheer Baby Mauve
$18
Bow Barrette in Sheer Noir
model wearing Bow Barrette in Sheer Noir in hair
Bow Barrette in Sheer Noir
$18
Terry Pouch in Baby Mauve
Terry Pouch in Baby Mauve with assorted emi jay hair care and accessories
Terry Pouch in Baby Mauve
$36
Darling Scrunchie in Rosewood
Iconic Velvet Bow Barrette in Baby Mauve, darling scrunchie in rosewood, angelstick, mini boar brush in pink sugar, halo hair oil, big effing clip, and sweetheart clips
Darling Scrunchie in Rosewood
$12
Darling Scrunchie in Cookie Butter
Darling Scrunchie in Cookie Butter with sweetheart clip and detangling comb
Darling Scrunchie in Cookie Butter
$12
Sweet Dreams Silk Scrunchie in Baby Mauve
Sweet Dreams Silk Scrunchie in Baby Mauve
$32
Dream Crème™
Dream Crème topless
Dream Crème™
$44
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Big Effing Clip in Blue Dream
model sitting outside next to watering can with Big Effing Clip in Blue Dream in hair
Big Effing Clip in Blue Dream
$36
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Lil Effing Clip in Chantilly
Lil Effing Clip in Chantilly
$30
best seller
Big Effing Clip in Chantilly
closeup of model wearing big effing clip in chantilly in hair
Big Effing Clip in Chantilly
$36
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Big Effing Clip in Hazelnut
model wearing Big Effing Clip in Hazelnut with her arms up
Big Effing Clip in Hazelnut
$36
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Big Effing Clip in Doe
Big Effing Clips in Hazelnut + Doe
Big Effing Clip in Doe
$36
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Petite Clip in Chantilly
petite clip in chantilly front
Petite Clip in Chantilly
$22
Sweetheart Clip in Chantilly Angel Food
model wearing Sweetheart Clip in Chantilly Angel Food in hair
Sweetheart Clip in Chantilly Angel Food
$36
Sweetheart Clip in Cocoa Chantilly Angel Food
model wearing Sweetheart Clip in Cocoa Chantilly Angel Food in hair
Sweetheart Clip in Cocoa Chantilly Angel Food
$36
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best seller
Sweetheart Clip in Soufflé
Chantilly Sweetheart Clips
Sweetheart Clip in Soufflé
$36
Ponytail Barrette in Chantilly
model wearing Ponytail Barrette in Chantilly
Ponytail Barrette in Chantilly
$29
Ponytail Barrette in Chantilly Papillon
model wearing Ponytail Barrette in Chantilly Papillon
Ponytail Barrette in Chantilly Papillon
$29
Ponytail Barrette in Chantilly Bloom
model wearing Ponytail Barrette in Chantilly Bloom in hair
Ponytail Barrette in Chantilly Bloom
$32
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Hair Pin in Chantilly Wings
model wearing Hair Pin in Chantilly Wings in hair
Hair Pin in Chantilly Wings
$29
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Popstar Clips in Biscotti Baby
assorted chantilly hair accessories
Popstar Clips in Biscotti Baby
$34
Popstar Clips in Vanilla Bean
model wearing iPopstar Clips in Coco Crepe and vanilly bean in hair while looking in mirror
Popstar Clips in Vanilla Bean
$34
Popstar Clips in Coco Crepe
model wearing iPopstar Clips in Coco Crepe and vanilly bean in hair while looking in mirror
Popstar Clips in Coco Crepe
$34
Popstar Clips in Tiramisu
assorted chantilly hair accessories
Popstar Clips in Tiramisu
$34
award winner
Bamboo Paddle Brush in Chantilly
Bamboo Paddle Brush in Chantilly with Heartbreaker and Sweetheart Clip
Bamboo Paddle Brush in Chantilly
$48
back in stock
Flat Brush in Chantilly
model brushing hair with Flat Brush in Chantilly
Flat Brush in Chantilly
$48
best seller
Mini Boar Bristle Brush in Chantilly
model brushing hair with Mini Boar Bristle Brush in Chantilly
Mini Boar Bristle Brush in Chantilly
$42
Styling Brush in Chantilly
Chantilly styling brushes and comb
Styling Brush in Chantilly
$29
Detangling Comb in Chantilly
model using Detangling Comb in Chantilly in hair
Detangling Comb in Chantilly
$32
Starlet Headband in Chantilly front and side view
model sitting on couch with Starlet Headband in Chantilly in hair
Starlet Headband in Chantilly
$34
Heartbreaker Clip in Chantilly
model looking in mirror with Heartbreaker Clip in Chantilly in hair
Heartbreaker Clip in Chantilly
$30
Flat Brush in Blue Sugar
model brushing hair with Flat Brush in Blue Sugar
Flat Brush in Blue Sugar
$48
back in stock
Mini Boar Bristle Brush in Blue Sugar
Big Effing Clip in Blue Dream with angelstick and Mini Boar Bristle Brush in Blue Sugar
Mini Boar Bristle Brush in Blue Sugar
$42
Styling Brush in Blue Sugar
Blue Sugar Styling Brushes
Styling Brush in Blue Sugar
$29
Detangling Comb in Tortoise
Detangling Comb in Tortoise with big effing clip and Dream Crème
Detangling Comb in Tortoise
$32
Award Winner
Angelstick
Angelstick™ with top off for hover
Angelstick®
$38
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Big Effing Clip in Cherub Pink
model applying angelstick to hair looking in the mirror while wearing Big Effing Clip in Cherub Pink
Big Effing Clip in Cherub Pink
$36
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Angel Pouch in Rose Milk
model holding angelstick and Angel Pouch in Rose Milk
Angel Pouch in Rose Milk
$36
Lil Effing Clip in Pink Sugar
Lil Effing Clip in Pink Sugar
$30
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Petite Hair Claw Clip in Pink Sugar
Petite Clip in Pink Sugar
$22
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Lil Effing Clip in Tortoise
Lil Effing Clip in Tortoise
$30
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Petite Clip in Tortoise
model with Petite Clip in Tortoise clipped to purse
Petite Clip in Tortoise
$22
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Lil Effing Clip in Toasted
model approaching door with Lil Effing Clip in Toasted in hair
Lil Effing Clip in Toasted
$30
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Petite Clip in Toasted
Petite Clip in Toasted
$22
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Lil Effing Clip in Noir
model wearing lil effing clip in noir
Lil Effing Clip in Noir
$30
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Petite Clip in Noir
model wearing Petite Clip in Noir while sitting with a black dog
Petite Clip in Noir
$22
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Lil Effing Clip in Buttercream
model wearing Lil Effing Clip in Buttercream in hair while piloting a sea vessel
Lil Effing Clip in Buttercream
$30
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Petite Clip in Buttercream
Petite Clip in Buttercream
$22
Lil Effing Clip in Cherry Kiss
model holding ice cream in waffle cone with Lil Effing Clip in Cherry Kiss in hair
Lil Effing Clip in Cherry Kiss
$30
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Petite Clip in Cherry Kiss
model holding clutch with Petite Clip in Cherry Kiss attached
Petite Clip in Cherry Kiss
$22
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