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OUT NOW: Limited Edition Holiday Ornament
Out Now ♡ Dream Crème In Toasted Sugar
Out Now ♡ Aura Mist In Mochi Milk
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Angel Hold™
Heavenly Hair Milk™
Halo Oil
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New DedCool x Emi Jay: Aura Mist in Mochi Milk
Introducing Dream Créme Hair Mask
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NEW DedCool x Emi Jay Collab
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New: Big Effing Clips
New Dream Crème Hair Mask
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NEW DedCool x Emi Jay Collab
NEW Toasted Sugar
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New Arrivals: Toasted Sugar
Good gifts come in EJ boxes
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Shop by Category
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All Brushes + Tools
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NEW Toasted Sugar
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New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026
The Holiday Shop
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Under $30
Under $50
Under $150
The Holiday Shop
Shop by Category
Gift Sets & Bundles
Exclusives
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Gifts For
The Homebody
The Martini Lover
The Classic Lady
The Jetsetter
Exclusive: Limited Edition 2026 Emi Jay Ornament
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Introducing Dream Créme Hair Mask
New Arrivals: Toasted Sugar
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Bamboo Paddle Brush in Lemon Sugar
$54
Styling Brush in Chantilly
$29
Sold Out Last Year!
Sweet and Sleek Styling Gift Set in Pink Sugar
Regular price
$86
Sale price
$64
Mini Boar Bristle Brush in Lychee Baby
$48
New + Limited Edition
Sweet and Sleek Styling Gift Set in Snow Sugar
Regular price
$86
Sale price
$64
Detangling Comb in Pink Sugar
$32
Detangling Comb in Blue Sugar
$32
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Heavenly Hair Milk™
$40
Hair Pin in Tortoise Hibiscus
$24
Sold Out Last Year!
Aura Hair + Body Mist™ in Toasted Sugar
$24
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Lil Effing Clip in Blueberry
$30
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Aura Hair + Body Mist™ in Lychee Baby
$24
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Custom Big Effing Clip
$88
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Big Effing Clip in Cherry Kiss
$36
Aura Hair + Body Mist™ in Angel Wings
$24
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Big Effing Clip in Blush Polka Dot
$36
Limited Edition
The Slick Back Bundle
Regular price
$120
Sale price
$96
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Big Effing Clip in Blueberry
$36
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Big Effing Clip in Buttercream
$36
Ponytail Barrette in Chantilly
$29
New + Limited Edition
Heavenly Hair Towel in Toasted Sugar
$38
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Big Effing Clip in Tortoise
$36
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Big Effing Clip in Morning Angel
$38
Ponytail Barrette in Tortoise Cherry
$29
New + Limited Edition
Aura Hair + Body Mist™ in Mochi Milk
$24
Heavenly Hair Towel in Lychee Baby
$38
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Big Effing Clip in Citrus Polka Dot
$36
Popstar Clips in Soft n Sweet
$34
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