New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.
All Colors
heavenly hair milk
3-in-1 styling serum provides heat protection up to 450 degrees Fahrenheit decreases drying time for frizz free hair seamlessly detangles or the perfect air dry or blow dry
Heavenly Hair Milk™
$40
Aura Hair Mist™
our signature scent angel wings top note ambrette cozy warm sweet middle note musk powdery wood clean bottom note ambrox fresh soft creamy hover
Aura Hair + Body Mist™
$24
new arrival
Luna Clip in Cherry on Top
model holding playing cards while wearing Luna Clip in Cherry on Top in hair
Luna Clip in Cherry on Top
$38
new arrival
Popstar Clips in Cherry Baby
model wearing Popstar Clips in Cherry Baby in hair
Popstar Clips in Cherry Baby
$34
award winner
Big Effing Clip in Wild Cherry
assorted emi jay hair care, styling tools, and accessories
Big Effing Clip in Wild Cherry
$42
new arrival
Ponytail Barrette in Tortoise Cherry
model wearing Ponytail Barrette in Tortoise Cherry in hair
Ponytail Barrette in Tortoise Cherry
$29
Ships by 6/27
Hair Pin in Pink Sugar
Hair Pin in Pink Sugar
$24
award winner
Big Effing Clip in Cherry Gingham
assorted hair claw clips, hair care, playing cards, and cherries in a basket.
Big Effing Clip in Cherry Gingham
$36
award winner
Big Effing Clip in Navy Gingham
model wearing headband and Big Effing Clip in Navy Gingham
Big Effing Clip in Navy Gingham
$36
new arrival
Halo Headband in Navy Gingham front and side views
model spraying aura hair mist in hair while wearing Halo Headband in Navy Gingham
Halo Headband in Navy Gingham
$26
Ships by 6/27
Hair Pin in Noir
assorted hair care and accessories with a purse and sunglasses on stone steps
Hair Pin in Noir
$24
new arrival
Ruffle Headband in Noir
model adjusting Ruffle Headband in Noir in hair
Ruffle Headband in Noir
$16
award winner
Big Effing Clip in Cherry Polka Dot
model resting chin on hand while wearing Big Effing Clip in Cherry Polka Dot in hair
Big Effing Clip in Cherry Polka Dot
$36
Ships by 6/27
Hair Pin in Cherry Kiss
assorted emi jay hair clips and accessories
Hair Pin in Cherry Kiss
$24
new arrival
Ruffle Headband in Cherry Kiss
model looking off into distance while standing against railing with Ruffle Headband in Cherry Kiss in hair
Ruffle Headband in Cherry Kiss
$16
new arrival
Gingham Pouch in Cherry Kiss
Gingham Pouch in Cherry Kiss on wood with assorted hair care, accessories, and styling tools
Gingham Pouch in Cherry Kiss
$36
new arrival
Sweetheart Clip in Sweet as Pie
Sweetheart Clip in Sweet as Pie
Sweetheart Clip in Sweet as Pie
$36
new arrival
Infinity Headband in Baby Pink Gingham
model with chin on hand wearing Infinity Headband in Baby Pink Gingham in hair
Infinity Headband in Baby Pink Gingham
$18
new arrival
Halo Headband in Cherry Gingham front and side view
model holding cherry while standing with Halo Headband in Cherry Gingham in hair
Halo Headband in Cherry Gingham
$26
new arrival
Infinity Headband in Cherry Gingham
model standing against railing wearing Infinity Headband in Cherry Gingham in hair
Infinity Headband in Cherry Gingham
$18
new arrival
Super Bloom Clip in Dark Cherry
model wearing Halo Headband in Cherry Gingham and super bloom clip
Super Bloom Clip in Dark Cherry
$16
new arrival
Baby Super Bloom Clip Set in Dark Cherry
assorted emi jay hair accessories and angelstick next to a basket of cherries and playing cards
Baby Super Bloom Clip Set in Dark Cherry
$14
new arrival
Super Bloom Clip in Tamarind
model wearing Super Bloom Clip in Tamarind in hair
Super Bloom Clip in Tamarind
$16
new arrival
Baby Super Bloom Clip Set in Tamarind
assorted emi jay hair accessories
Baby Super Bloom Clip Set in Tamarind
$14
Ships by 6/27
Hair Pin in Buttercream
assorted sweet as pie hair accessories
Hair Pin in Buttercream
$24
new arrival
Ruffle Headband in Daffodil
model holding playing cards in front of face while wearing Ruffle Headband in Daffodil in hair
Ruffle Headband in Daffodil
$16
new arrival
Bow Barrette in Baby Blue Gingham
model reading a book while wearing Bow Barrette in Baby Blue Gingham in hair and laying on striped towel across wooden dock next to emi jay hair care and accessories
Bow Barrette in Baby Blue Gingham
$18
new arrival
Infinity Headband in Baby Blue Gingham
model sitting on wooden dock next to pouch while wearing Infinity Headband in Baby Blue Gingham in hair
Infinity Headband in Baby Blue Gingham
$18
new arrival
Ponytail Barrette in Blue Cherry Picnic
model wearing Ponytail Barrette in Blue Cherry Picnic in hair
Ponytail Barrette in Blue Cherry Picnic
$29
new arrival
Ruffle Headband in Powder Blue
assorted emi jay hair care and accessories
Ruffle Headband in Powder Blue
$16
award winner
Big Effing Clip in Polka Dot Darling
model sitting while wearing headband and Big Effing Clip in Polka Dot Darling
Big Effing Clip in Polka Dot Darling
$42
new arrival
Gingham Pouch in Powder Blue
Gingham Pouch in Powder Blue with emi jay hair care and accessories
Gingham Pouch in Powder Blue
$36
new arrival
Super Bloom Clip in Blackberry
model wearing Super Bloom Clip in Blackberry in hair
Super Bloom Clip in Blackberry
$16
new arrival
Baby Super Bloom Clip Set in Blackberry
model holding aura hair mist against cheek while wearing Baby Super Bloom Clip Set in Blackberry in hair
Baby Super Bloom Clip Set in Blackberry
$14
new arrival
Infinity Headband in Navy Gingham
model sitting next to rocks with chin on hands and Infinity Headband in Navy Gingham in hair
Infinity Headband in Navy Gingham
$18
Limited Edition
Sweet as Pie Sticker Set
Sweet as Pie Sticker Set
$6
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Waitlist
Heavenly Hair Towel in Buttercup rolled
elsa hosk adjusting Heavenly Hair Towel in Buttercup
Heavenly Hair Towel in Buttercup
$38
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Waitlist
best seller
Sweetheart Clip in Hugo Spritz
elsa hosk standing in doorway wearing Sweetheart Clip in Hugo Spritz in hair
Sweetheart Clip in Hugo Spritz
$36
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Waitlist
award winner
Big Effing Clip in Lemon Sugar
assorted emi jay hair accessories
Big Effing Clip in Lemon Sugar
$36
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Waitlist
Sweetheart Clip in Pink Limonata
assorted emi jay hair care and accessories
Sweetheart Clip in Pink Limonata
$36
Linen Pouch in En Route
Linen Pouch in En Route with emi jay hair accessories
Linen Pouch in En Route
$36
award winner
Big Effing Clip in Pastel Cabana
Big Effing Clip in Pastel Cabana
Big Effing Clip in Pastel Cabana
$36
award winner
Big Effing Clip Hair Claw in Pool Boy
elsa hosk wearing Big Effing Clip in Pool Boy on shirt and sweetheart clip in hair
Big Effing Clip in Pool Boy
$36
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Waitlist
Sweetheart Clip in Daisy Pink Picnic
model wearing Sweetheart Clip in Daisy Pink Picnic in hair
Sweetheart Clip in Daisy Pink Picnic
$36
Popstar Clips in Strawberry Granita
closeup of model wearing assorted heavenly hair milk popstar clips in hair
Popstar Clips in Strawberry Granita
$34
Sweetheart Clip in Daisy Blue Picnic
elsa hosk wearing Sweetheart Clip in Daisy Blue Picnic in hair while touching fruit in tree
Sweetheart Clip in Daisy Blue Picnic
$36
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Waitlist
join the waitlist
Popstar Creaseless Makeup Hair Clips in Berry Parfait
elsa hosk wearing Emi Jay robe and assorted popstar clips in hair
Popstar Clips in Berry Parfait
$34
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Waitlist
award winner
Big Effing Clip Hair Claw in Lemon Gelato
elsa hosk looking in bathroom mirror while wearing big effing clip in lemon gelato in hair
Big Effing Clip in Lemon Gelato
$38
Popstar Creaseless Makeup Hair Clips in Italian Ice
closeup of elsa hosk wearing Popstar Creaseless Makeup Hair Clips in Italian Ice and Panna Cotta
Popstar Clips in Italian Ice
$34
Sweetheart Clip in Two Scoops
elsa hosk laying on chair with Sweetheart Clip in Two Scoops in hair
Sweetheart Clip in Two Scoops
$36
Popstar Creaseless Makeup Hair Clips in Panna Cotta
closeup of elsa hosk wearing Popstar Creaseless Makeup Hair Clips in Italian Ice and Panna Cotta
Popstar Clips in Panna Cotta
$34
Sweetheart Clip in Summer Lilies
assorted hair accessories and linen pouch on counter
Sweetheart Clip in Summer Lilies
$36
Linen Pouch in Out of Office
Linen Pouch in Out of Office filled with assorted hair accessories and heavenly hair milk
Linen Pouch in Out of Office
$36
Starlet Headband in Amaretto Cabana front and side view
model wearing Starlet Headband in Amaretto Cabana
Starlet Headband in Amaretto Cabana
$34
Starlet Headband in Grey Cabana front and side views
model wearing Starlet Headband in Grey Cabana
Starlet Headband in Grey Cabana
$34
award winner
Bamboo Paddle Brush in Lemon Sugar
elsa hosk brushing hair with Bamboo Paddle Brush in Lemon Sugar
Bamboo Paddle Brush in Lemon Sugar
$54
flat hair brush in lemon sugar
elsa hosk having hair brushed with flat brush in lemon sugar
Flat Brush in Lemon Sugar
$52
Mini Boar Bristle Bamboo Hair Brush in Lemon Sugar
mini boar bristle brush in lemon sugar with eyelet scrunchie, angelstick, big effing clip, and heavenly hair milk
Mini Boar Bristle Brush in Lemon Sugar
$48
Styling Bamboo Hair Brush in Lemon Sugar
model brushing hair with styling brush in lemon sugar
Styling Brush in Lemon Sugar
$29
Eyelet Scrunchie Butter Yellow Ponytail Holder in Daylily
model adjusting Eyelet Scrunchie in Daylily in hair
Eyelet Scrunchie in Daylily
$22
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Popstar Clips in Dove Wing
model wearing Popstar Clips in Dove Wing in hair
Popstar Clips in Dove Wing
$34
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Waitlist
sweetheart clip in love beam
model wearing sweetheart clip in love beam in hair
Sweetheart Clip in Love Beam
$36
Sweetheart Clip in Angel Aura
closeup of model wearing sweetheart clip in angel aura in hair
Sweetheart Clip in Angel Aura
$36
Sweetheart Clip in Pink Chantilly Angel Food
Sweetheart Clip in Pink Chantilly Angel Food
Sweetheart Clip in Pink Chantilly Angel Food
$36
award winner
Big Effing Clip in Pink Chantilly
model washing face in sink while wearing Big Effing Clip in Pink Chantilly
Big Effing Clip in Pink Chantilly
$36
back in stock
Lil Effing Clip in Pink Chantilly
Lil Effing Clip in Pink Chantilly with assorted hair care and accessories
Lil Effing Clip in Pink Chantilly
$30
Popstar Clips in Pink Flutters
Popstar Clips in Pink Flutters and Strawberry Crêpe in hair
Popstar Clips in Pink Flutters
$34
Petite Clip in Pink Chantilly
Petite Clip in Pink Chantilly with assorted hair accessories
Petite Clip in Pink Chantilly
$22
Wide Starlet Headband in Pink Chantilly front and side view
model laying in bed reading book while wearing Wide Starlet Headband in Pink Chantilly
Starlet Headband in Pink Chantilly
$34
Wide Starlet Headband in Cherry Kiss front and side views
Wide Starlet Headbands in Pink Chantilly and Cherry Kiss with assorted hair accessories
Starlet Headband in Cherry Kiss
$34
Sweetheart Clip in Bordeaux Chantilly Angel Food
assorted Pink Chantilly Sweetheart Hair Claw Clips
Sweetheart Clip in Bordeaux Chantilly Angel Food
$36
Flat Brush in Pink Chantilly
Flat Brush and Styling Brush in Pink Chantilly with assorted hair care and accessories
Flat Brush in Pink Chantilly
$52
Styling Brush in Pink Chantilly
Styling Brush in Pink Chantilly with assorted hair accessories
Styling Brush in Pink Chantilly
$29
award winner
Bamboo Paddle Brush in Pink Chantilly
Bamboo Paddle Brush in Pink Chantilly with assorted styling tools and hair care
Bamboo Paddle Brush in Pink Chantilly
$54
best seller
Mini Boar Bristle Brush in Pink Chantilly
model sitting in front of vanity brushing hair with Mini Boar Bristle Brush in Pink Chantilly
Mini Boar Bristle Brush in Pink Chantilly
$48
award winner
Halo Hair Oil
close-up image of dropper with halo hair oil bottle
Halo Hair Oil
$38
Popstar Clips in Night In
model wearing Popstar Clips in Night out and night in
Popstar Clips in Night In
$34
Popstar Clips in Night Out
model wearing Popstar Clips in Night In and night out in hair
Popstar Clips in Night Out
$34
Mini Iconic Velvet Bow Barrette in Baby Mauve
Mini Iconic Velvet Bow Barrette in Baby Mauve
Mini Iconic Velvet Bow Barrette in Baby Mauve
$22
Mini Iconic Velvet Bow Barrette in Noir
model wearing Mini Iconic Velvet Bow Barrette in Noir in hair
Mini Iconic Velvet Bow Barrette in Noir
$22
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