New Arrivals

discover our newest hair essentials: effortless, dreamy, and quality products thoughtfully made to make your days a little brighter.

Color: Pink
Limited Edition
Angelstick® and Mini Boar Bristle Brush in Pink Sugar Sweet and Sleek Styling Kit
Multiple Sweet and Sleek styling sets with gold ribbon and bow.
Sweet and Sleek Styling Kit
$86 $64
Limited Edition
Angel Hair Kit with Angelstick, Mini Boar Brush, and Big Effing Clip
angelstick, big effing clip, and mini boar brush on gold background
Angel Hair Kit
$122 $110
Join 
Waitlist
Barrette Set in Bear Hug
Model sitting in car with arms crossed wearing Barrette Set in Bear Hug in hair.
Barrette Set in Bear Hug
$36
New Arrival
Custom Flat Brush in Pink Sugar with Pink Emi Jay
Assorted Flat and Mini Boar Brushes with custom Emi Jay
Custom Flat Brush
$138
New Arrival
Custom Mini Boar Bristle Brush in Pink Sugar with Emi Jay in pink stones
Custom Mini Boar Bristle Brushes
Custom Mini Boar Bristle Brush
$134
Best Seller
Luna Clip in Cherry on Top
model holding playing cards while wearing Luna Clip in Cherry on Top in hair
Luna Clip in Cherry on Top
$38
Hair Pin in Pink Sugar
Hair Pin in Pink Sugar
$24
Sweetheart Clip in Pink Limonata
assorted emi jay hair care and accessories
Sweetheart Clip in Pink Limonata
$36
Popstar Clips in Strawberry Granita
closeup of model wearing assorted heavenly hair milk popstar clips in hair
Popstar Clips in Strawberry Granita
$34
Join 
Waitlist
Popstar Creaseless Hair Clips in Pink Aura
Popstar Clips in Pink Aura sinkside next to brushes and hair accessories
Popstar Clips in Pink Aura
$34
Join 
Waitlist
Award Winner
Big Effing Clip in Pink Chantilly
model washing face in sink while wearing Big Effing Clip in Pink Chantilly
Big Effing Clip in Pink Chantilly
$36
Petite Clip in Pink Chantilly
Petite Clip in Pink Chantilly with assorted hair accessories
Petite Clip in Pink Chantilly
$22
Wide Starlet Headband in Pink Chantilly front and side view
model laying in bed reading book while wearing Wide Starlet Headband in Pink Chantilly
Starlet Headband in Pink Chantilly
$34
Flat Brush in Pink Chantilly
Flat Brush and Styling Brush in Pink Chantilly with assorted hair care and accessories
Flat Brush in Pink Chantilly
$52
Join 
Waitlist
Styling Brush in Pink Chantilly
Styling Brush in Pink Chantilly with assorted hair accessories
Styling Brush in Pink Chantilly
$29
Award Winner
Halo Hair Oil
close-up image of dropper with halo hair oil bottle
Halo Hair Oil
$38
Iconic Velvet Bow Barrette in Baby Mauve
Iconic Velvet Bow Barrette in Baby Mauve, darling scrunchie in rosewood, angelstick, mini boar brush in pink sugar, halo hair oil, big effing clip, and sweetheart clips
Iconic Velvet Bow Barrette in Baby Mauve
$22
Award Winner
Big Effing Clip in Baby Mauve
model looking away from drink with hand on chin while sitting at table with Big Effing Clip in Baby Mauve in hair
Big Effing Clip in Baby Mauve
$36
Award Winner
Dream Crème™
Dream Crème topless
Dream Crème™
$44
Award Winner
Angelstick Hair Styling Stick
Angelstick hair styling stick with top off
Angelstick®
$38
Popstar Clips in High Maintenance
model wearing Popstar Clips in High Maintenance in hair
Popstar Clips in High Maintenance
$34
Best Seller
Flat Brush in Pink Sugar
Flat Brush in Pink Sugar bristle view
Flat Brush in Pink Sugar
$52
Join 
Waitlist
Best Seller
Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar bristle view
Mini Boar Bristle Brush in Pink Sugar
$48
Join 
Waitlist
Award Winner
Big Effing Clip in Pink Sugar
model with styling brush and 2 Big Effing Clips in Pink Sugar
Big Effing Clip in Pink Sugar
$36
Best Seller
Sweetheart Clip in Pink Pixie
Model showing how to wear Sweetheart Clip in Pink Pixie in hair with another hair claw clip
Sweetheart Clip in Pink Pixie
$36
Best Seller
Custom Big Effing Clip in Pink Sugar with Pink Stones
Custom Big Effing Clips
Custom Big Effing Clip
$88
Award Winner
Custom Bamboo Paddle Brush in Pink Sugar with Emi Jay in pink stones
Custom Bamboo Paddle Brushin in Pink Sugar Eloise with assorted accessories
Custom Paddle Brush
$140
Sweet Dreams Silk Scrunchie in Counting Sheep
Sweet Dreams Silk Scrunchie in Counting Sheep
$32
Recently viewed