New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.
Color: Cream
limited edition
Dream Journal
Dream Journal
Dream Journal
$18
limited edition
Sweet Dreams Eye Mask
model wearing Sweet Dreams Eye Mask while holding Dream Crème
Sweet Dreams Eye Mask
$26
Lil Effing Clip in Buttercream
model wearing Lil Effing Clip in Buttercream in hair while piloting a sea vessel
Lil Effing Clip in Buttercream
$30
Petite Clip in Buttercream
Petite Clip in Buttercream
$22
Big Effing Clip in Sweet Like Honey
model wearing Big Effing Clip in Sweet Like Honey in hair
Big Effing Clip in Sweet Like Honey
$34
Cloud Headband in Sweet Like Honey
Cloud Headband in Sweet Like Honey
$16
Ponytail Barrette in Daydream
Ponytail Barrette in Daydream back
Ponytail Barrette in Daydream
$22
Limited Edition
EJ Lady Baby Tee
model with her arms up wearing EJ Lady Baby Tee
EJ Lady Baby Tee
$48
Popstar Clips in Cashmere Kiss
model wearing Popstar Clips in Cashmere Kiss in hair
Popstar Clips in Cashmere Kiss
$32
Sweetheart Clip in Cream Angel Wings
closeup of model wearing Sweetheart Clip in Cream Angel Wings, baby star clips, and Starlet Headband
Sweetheart Clip in Cream Angel Wings
$34
Big Effing Clip in Sugar Cookie
model wearing Big Effing Clip in Sugar Cookie in hair
Big Effing Clip in Sugar Cookie
$34
Heart Headband in Dove
model holding EJ cookie while wearing Heart Headband in Dove
Heart Headband in Dove
$16
Rosette Scrunchie in Custard
Rosette Scrunchie in Custard with sweetheart clip and baby clips
Rosette Scrunchie in Custard
$16
best seller
Big Effing Clip in Buttercream
model holding a Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
$34
Bow Barrette in Oyster
model wearing Bow Barrette in Oyster
Bow Barrette in Oyster
$16
Camellia Scrunchie in Oyster
model wearing Camellia Scrunchie in Oyster on her wrist
Camellia Scrunchie in Oyster
$16
Best Seller
Custom Big Effing Clip in Pink Sugar with Pink Stones
Custom Big Effing Clips
Custom Big Effing Clip
$86
Award Winner
Custom Bamboo Paddle Brush in Pink Sugar with Emi Jay in pink stones
Custom Bamboo Paddle Brushin in Pink Sugar Eloise with assorted accessories
Custom Paddle Brush
$134
best seller
Sweetheart Clip in Pink Angel Food
model looking away with Sweetheart Clip in Tea Party + Pink Angel Food Cake in hair
Sweetheart Clip in Pink Angel Food
$34
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Sweetheart Clip in Cherry Pie
matilda djerf wearing Sweetheart Clip in Cherry Pie
Sweetheart Clip in Cherry Pie
$34
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Waitlist
Popstar Clips in Fairytale
closeup of Popstar Clips in Fairytale + Flutters in hair
Popstar Clips in Fairytale
$32
Popstar Clips in Flutters
model wearing Popstar Clips in Flutters + Fairytale
Popstar Clips in Flutters
$32
Sweet Dreams Silk Scrunchie in Angel
Sweet Dreams Silk Scrunchie in Angel
$32
Pin Set in Flower Girl
model wearing Pin Set in Flower Girl in hair
Pin Set in Flower Girl
$26
Big Effing Clip in Sugar Cube
Big Effing Clip in Sugar Cube
$34
Big Effing Clip in Rose Shell
model with Big Effing Clip in Rose Shell and Bamboo Paddle Brush in Bellini
Big Effing Clip in Rose Shell
$34
Sweet Like Honey Pouch in Sweet Like Honey
model with Sweet Like Honey Pouch in Sweet Like Honey on lap
Sweet Like Honey Pouch in Sweet Like Honey
$32
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Waitlist
Big Effing Clip in Champagne Powder
model holding Big Effing Clip in Champagne Powder while wearing Teddy Bucket Hat in Winter Dream
Big Effing Clip in Champagne Powder
$34
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