Best Sellers

most-loved by our Emi Jay community from custom to core claw clips, hair care, and more.

New + Limited Edition
Aura Hair + Body Mist™ in Mochi Milk
A styled scent graphic for a mochi milk scent, featuring a translucent glass plate with pastel mochi, peach slices, vanilla pods, and marshmallows on a pale pink background. Text on the left lists top and bottom notes of the fragrance.
Aura Hair + Body Mist™ in Mochi Milk
$24
Award Winner Best Seller
Big Effing Clip in Tortoise
model sitting with Big Effing Clip in Tortoise in hair
Big Effing Clip in Tortoise
$36
Aura Hair + Body Mist™ in Angel Wings
our signature scent angel wings top note ambrette cozy warm sweet middle note musk powdery wood clean bottom note ambrox fresh soft creamy hover
Aura Hair + Body Mist™ in Angel Wings
$24
New + Limited Edition
Bristle view of Mini Boar Bristle Brush in Toasted Sugar.
olivia jade brushing hair with mini boar brush while wearing popstar clips
Mini Boar Bristle Brush in Toasted Sugar
$48
Shop The Ornament
New + Limited Edition
mochi milk gift set
model on couch holding mochi milk set
DedCool x Emi Jay Mochi Milk Gift Set in Yellow Mochi Sky
$74 $59
Award Winner Best Seller
Big Effing Clip in Buttercream
model holding a Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
$36
Sold Out Last Year!
Aura Hair + Body Mist in Toasted Sugar
Aura Hair + Body Mist toasted sugar scent Top: Spun Sugar, Sweet Vanilla, Bergamot Zest Middle: Shea Butter, Waterlily, Yellow Daffodil Bottom: Tonka Bean, Amber Mist, Delicate Musk
Aura Hair + Body Mist™ in Toasted Sugar
$24
Best Seller
Lil Effing Clip in Tortoise
Lil Effing Clip in Tortoise
$30
Award Winner
Angelstick®
Angelstick hair styling stick with top off
Angelstick®
$38
Award Winner Best Seller
Big Effing Clip in Blueberry
Big Effing Clip in Blueberry
$36
Sold Out Last Year!
Angelstick® and Mini Boar Bristle Brush in Pink Sugar Sweet and Sleek Styling Kit
mini boar brush and angelstick with sweet and sleek box
Sweet and Sleek Styling Gift Set in Pink Sugar
$86 $64
Award Winner Best Seller
Big Effing Clip in Cherry Kiss
model laying in booth while showing how to wear Big Effing Clip in Cherry Kiss in hair
Big Effing Clip in Cherry Kiss
$36
Award Winner Back in stock
Mini Angelstick + Keychain Duo front and back
mini angelstick keychain on purse
Limited Edition Mini Angelstick + Keychain Duo
$28
Best Seller
Lil Effing Clip in Buttercream
model wearing Lil Effing Clip in Buttercream in hair while piloting a sea vessel
Lil Effing Clip in Buttercream
$30
Award Winner
Aura Hair + Body Mist in Lychee Baby
Aura Hair + Body Mist in lychee baby scent top notes lychee strawberry lemon bergamot middle notes jasmine caramel cherry mandarin bottom notes musk vanilla amber sweet almond moss
Aura Hair + Body Mist™ in Lychee Baby
$24
Award Winner
Big Effing Clip in Toasted
model wearing Big Effing Clip in Toasted
Big Effing Clip in Toasted
$36
Award Winner
Angel Hold Styling Cream
sleek, but not stiff ♡ holds hair in place without crunch ♡ tames frizz and flyaways ♡ protects hair against heat
Angel Hold™ Styling Cream
$34
Award Winner
Big Effing Clip in Twilight Angel
model wearing Big Effing Clip in Twilight Angel while having makeup applied
Big Effing Clip in Twilight Angel
$38
New + Limited Edition
Dream Crème™ in Toasted Sugar
Emi Jay Dream Creme Immensely Rich Mask and Emi Jay Dream Creme Toasted Sugar shower fragrance set, styled with a cinnamon bun on a beige background with promotional text.
Dream Crème Hydrating Hair Mask in Toasted Sugar™
$48
Award Winner
Big Effing Clip in Morning Angel
assorted emi jay hair care and accessories in vanity case
Big Effing Clip in Morning Angel
$38
Limited Edition
Angel Essentials Hairstyling Gift Set
Step by Step Styling Angel Essentials Set 1 Mini Heavenly Hair Milk Apply on dry wet or damp hair before air drying or heat styling 2 Mini Angel Hold Glide through dry or damp hair to shape polish and define 3 Full Sized Angelstick Apply onto styled or dry hair to tame flyaways and perfect sleek styles
Angel Essentials Hairstyling Gift Set
$68 $48
Award Winner Best Seller
Big Effing Clip in Noir
model holding Big Effing Clip in Noir in front of eye
Big Effing Clip in Noir
$36

Best-Selling Favorites

Tried, loved, and award-winning hair essentials, thoughtfully bundled for the season.

Shop All Gifts
Award Winner
heavenly hair milk
3-in-1 styling serum provides heat protection up to 450 degrees Fahrenheit decreases drying time for frizz free hair seamlessly detangles or the perfect air dry or blow dry
Heavenly Hair Milk™
$40
Award Winner
Big Effing Clip in Lychee Baby
closeup of model wearing Big Effing Clip in Lychee Baby while reading book and laying on towel at beach
Big Effing Clip in Lychee Baby
$36
Award Winner
Halo Hair Oil
close-up image of dropper with halo hair oil bottle
Halo Hair Oil
$38
Award Winner
Big Effing Clip in Cherub Pink
model applying angelstick to hair looking in the mirror while wearing Big Effing Clip in Cherub Pink
Big Effing Clip in Cherub Pink
$36
Award Winner
Dream Crème™
Dream Crème topless
Dream Crème™
$44
Award Winner Back in Stock
Big Effing Clip in Pink Sugar
model with styling brush and 2 Big Effing Clips in Pink Sugar
Big Effing Clip in Pink Sugar
$36
Exclusive
Aura Hair + Body Mist™ Duo
Aura Hair + Body Mist in Toasted Sugar and Angel Wings
Aura Hair + Body Mist™ Duo
$48 $39
Exclusive Best Seller
Custom big effing clip in cherry kiss with champagne stones
Custom Big Effing Clips
Custom Big Effing Clip
$88
More Colors Available
The Slickback Bundle in Pink Sugar
Model holding Angel Hold and Angelstick while brushing hair with Mini Boar Brush in Pink Sugar
The Slick Back Bundle
$120 $96
New + Limited Edition
Big Effing Clip in Pink Mochi Sky
model wearing Big Effing Clip in Pink Mochi Sky while looking at display of mochis and mists
Big Effing Clip in Pink Mochi Sky
$38
New + Limited Edition
Big Effing Clip in Gingerbread Gingham
olivia jade holding Dream Crème™ in Toasted Sugar while wearing Big Effing Clip in Gingerbread Gingham in hair
Big Effing Clip in Gingerbread Gingham
$36
New + Limited Edition
Big Effing Clip in Marshmallow and Creme
model wearing Big Effing Clip in Marshmallow and Creme in hair
Big Effing Clip in Marshmallow and Creme
$36
New + Limited Edition Back in Stock
Big Effing Clip in Milk and Cookies
model wearing Big Effing Clip in Milk and Cookies in hair
Big Effing Clip in Milk and Cookies
$36
New + Limited Edition
Sweetheart Clip in Dream Cloud Teddy
model wearing Sweetheart Clip in Dream Cloud Teddy in hair
Sweetheart Clip in Dream Cloud Teddy
$36
New + Limited Edition Back in Stock
Big Effing Clip in Baby Blue S’more Love
Olivia Jade holding Dream Crème™ in Toasted Sugar while wearing Big Effing Clip in S'more Love in hair
Big Effing Clip in Baby Blue S’more Love
$38
New + Limited Edition Back in stock
Sweetheart Clip in Cozy Cloud Gingham
model wearing Sweetheart Clip in Cozy Cloud Gingham in hair
Sweetheart Clip in Cozy Cloud Gingham
$36
Back In Stock
Lil Effing Clip in Cherry Kiss
model holding ice cream in waffle cone with Lil Effing Clip in Cherry Kiss in hair
Lil Effing Clip in Cherry Kiss
$30
Best Seller Back in stock
Popstar Creaseless Hair Clips in Pink Aura
Popstar Clips in Pink Aura sinkside next to brushes and hair accessories
Angel Wing Popstar Clips in Pink Aura
$34
Lil Effing Clip in Pink Sugar
Lil Effing Clip in Pink Sugar
$30
Best Seller
Sweetheart Clip in Soufflé
Chantilly Sweetheart Clips
Sweetheart Clip in Soufflé
$36
Lil Effing Clip in Noir
model wearing lil effing clip in noir
Lil Effing Clip in Noir
$30
Award Winner
Big Effing Clip in Blush Polka Dot
model wearing Big Effing Clip in Blush Polka Dot while sitting on beach in pink bikini
Big Effing Clip in Blush Polka Dot
$36
Award Winner
Big Effing Clip in Chantilly
closeup of model wearing big effing clip in chantilly in hair
Big Effing Clip in Chantilly
$36
Award Winner Back in Stock
Big Effing Clip in Blue Sugar
Big Effing Clip in Blue Sugar
$36
Best Seller
Sweetheart Clip in Blush Drop
emi jay hair care and accessories with polaroids from Angel Hold photoshoot and headphones
Sweetheart Clip in Blush Drop
$36
Best Seller
Sweetheart Clip in Pink Angel Food
model looking away with Sweetheart Clip in Tea Party + Pink Angel Food Cake in hair
Sweetheart Clip in Pink Angel Food
$36
Best Seller
Mini Boar Bristle Brush in Pink Sugar
model brushing hair with Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar
$48
Award Winner
Big Effing Clip in Doe
Big Effing Clips in Hazelnut + Doe
Big Effing Clip in Doe
$36
Award Winner
Award Winner
Bamboo Paddle Brush in Pink Sugar
model holding Bamboo Paddle Brush in Pink Sugar
Bamboo Paddle Brush in Pink Sugar
$54
Best Seller
Sweetheart Clip in Cocoa Chantilly Angel Food
model wearing Sweetheart Clip in Cocoa Chantilly Angel Food in hair
Sweetheart Clip in Cocoa Chantilly Angel Food
$36
Award Winner
Big Effing Clip in Blue Crush
model laying with Big Effing Clip in Blue Crush in hair
Big Effing Clip in Blue Crush
$36
Award Winner
Big Effing Clip in Pistachio
model with Big Effing Clip in Pistachio + Beach Fairy in hair
Big Effing Clip in Pistachio
$36
Award Winner
Award Winner
Bamboo Paddle Brush in Tortoise
model holding Bamboo Paddle Brush in Tortoise
Bamboo Paddle Brush in Tortoise
$54
Sweetheart Clip in Blue Ribbon
closeup of model wearing Sweetheart Clip in Blue Ribbon in hair
Sweetheart Clip in Blue Ribbon
$36
Best Seller
Sweetheart Clip in Lilac Sky
assorted emi jay sweetheart clips and angel hold
Sweetheart Clip in Lilac Sky
$36
Best Seller
Sweetheart Clip in Pink Pixie
Model showing how to wear Sweetheart Clip in Pink Pixie in hair with another hair claw clip
Sweetheart Clip in Pink Pixie
$36
Award Winner
Big Effing Clip in Citrus Polka Dot
model in pink bikini eating lychee on beach with Big Effing Clip in Citrus Polka Dot in hair
Big Effing Clip in Citrus Polka Dot
$36
Best Seller
Mini Boar Bristle Brush in Tortoise
Mini Boar Bristle Brush in Tortoise bristle view
Mini Boar Bristle Brush in Tortoise
$48
Award Winner
Big Effing Clip in Earl Grey
model wearing Big Effing Clip in Earl Grey
Big Effing Clip in Earl Grey
$36
Award Winner
Flat Brush in Pink Sugar
model with Flat Brush in Pink Sugar
Flat Brush in Pink Sugar
$52
Lil Effing Clip in Chantilly
Lil Effing Clip in Chantilly
$30
Sweetheart Clip in Berry Beach Club
model wearing Sweetheart Clip in Berry Beach Club in hair
Sweetheart Clip in Berry Beach Club
$36
Best Seller
Sweetheart Clip in Cherry Pie
matilda djerf wearing Sweetheart Clip in Cherry Pie
Sweetheart Clip in Cherry Pie
$36
Best Seller
Sweetheart Clip in Prima Donna
Sweetheart Clip in Prima Donna next to Bow Barrette
Sweetheart Clip in Prima Donna
$36
Limited Edition
Popstar Clips in High Maintenance
model wearing Popstar Clips in High Maintenance in hair
Popstar Clips in High Maintenance
$34
Sweetheart Clip in Lychee Berry Dot
model wearing Sweetheart Clip in Lychee Berry Dot lipped to Lychee Baby bikini bottom
Sweetheart Clip in Lychee Berry Dot
$36
Award Winner
Exclusive
Custom Bamboo Paddle Brush in Pink Sugar with Emi Jay in pink stones
Custom Bamboo Paddle Brushin in Pink Sugar Eloise with assorted accessories
Custom Paddle Brush
$140
Award Winner
Big Effing Clip in Beach Club
model spraying aura hair + body mist in Lychee Baby while wearing Big Effing Clip in Beach Club in hair
Big Effing Clip in Beach Club
$38
Sweetheart Clip in Pink Cherry Pie
Sweetheart Clip in Pink Cherry Pie with flat brush, bow barrette, and halo hair oil
Sweetheart Clip in Pink Cherry Pie
$36
Sweetheart Hair Claw Clip in Tea Party
model laying down with Sweetheart Clip in Tea Party in hair
Sweetheart Clip in Tea Party
$36
Sweetheart Clip in Citrus Baby Bloom
model clipping Sweetheart Clip in Citrus Baby Bloom in hair
Sweetheart Clip in Citrus Baby Bloom
$36
Best Seller
Mini Boar Bristle Brush in Blue Sugar
Big Effing Clip in Blue Dream with angelstick and Mini Boar Bristle Brush in Blue Sugar
Mini Boar Bristle Brush in Blue Sugar
$48
Sweetheart Clip in Palm Blossom
model wearing Sweetheart Clip in Palm Blossom clipped to the strap of Lychee Baby bikini top
Sweetheart Clip in Palm Blossom
$36
Back In Stock
front view of Super Bloom Clip in Guava
model wearing Super Bloom Clip in Guava in hair + Sweet Dreams Scrunchie in Angel on wrist
Super Bloom Clip in Guava
$16
Super Bloom Clip in Rose Pearl
Super Bloom Clip in Rose Pearl
$16
Hair Pin in Tortoise
Close-up of model wearing Hair Pin in Tortoise in hair.
Hair Pin in Tortoise
$24
Exclusive
Custom Flat Brush in Pink Sugar with Pink Emi Jay
Assorted Flat and Mini Boar Brushes with custom Emi Jay
Custom Flat Brush
$138
Starlet Headband in Tortoise Heart front and side view
Starlet Headband in Tortoise Heart side view
Starlet Headband in Tortoise Heart
$34
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