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OUT NOW: Limited Edition Holiday Ornament
Out Now ♡ Dream Crème In Toasted Sugar
Out Now ♡ Aura Mist In Mochi Milk
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NEW Aura Hair + Body Mist
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Angel Hold™
Heavenly Hair Milk™
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New DedCool x Emi Jay: Aura Mist in Mochi Milk
Introducing Dream Créme Hair Mask
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NEW DedCool x Emi Jay Collab
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NEW DedCool x Emi Jay Collab
NEW Toasted Sugar
Build Your Routine
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New Arrivals: Toasted Sugar
Good gifts come in EJ boxes
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NEW Toasted Sugar
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New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026
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Under $150
The Holiday Shop
Shop by Category
Gift Sets & Bundles
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Gifts For
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The Martini Lover
The Classic Lady
The Jetsetter
Exclusive: Limited Edition 2026 Emi Jay Ornament
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Introducing Dream Créme Hair Mask
New Arrivals: Toasted Sugar
Bows and Barrettes
adorn your sleek bun with our newest barrettes, pins, and bows.
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Iconic Velvet Bow Barrette in Mocha Mousse
$22
Bow Barrette in Fireside
$22
Iconic Velvet Bow Barrette in Noir
$22
Iconic Velvet Bow Barrette in Baby Mauve
$22
Mini Iconic Velvet Bow Barrette in Noir
$22
Mini Iconic Velvet Bow Barrette in Baby Mauve
$22
Bow Barrette in Oyster
$18
New + Limited Edition
Back in Stock
Big Effing Clip in Baby Blue S’more Love
$38
Ponytail Barrette in Pink Cloud
$29
Best Seller
Sweetheart Clip in Pink Pixie
$36
Ponytail Barrette in Grey Smoke
$29
Sold Out Last Year!
Big Effing Clip in S’more Love
$38
Ponytail Barrette in Blue Cherry Picnic
$29
Sweetheart Clip in Blue Ribbon
$36
Ponytail Barrette in Tortoise Cherry
$29
Best Seller
Sweetheart Clip in Prima Donna
$36
Ponytail Barrette in Tortoise Heart
$29
Ponytail Barrette in Chantilly
$29
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