Build Your Routine 2024

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model laying in bed looking away from camera

model holding Build Your Routine while laying in bed with eye mask on head

Build Your Routine with journal, key, and eye mask

model laying in bed with finger on forehead looking away from camera

model brushing hair with flat brush in blue sugar

pouch with Build Your Routine, blue dream clip, key, blue sugar comb, and bamboo brush

model with clip in hair leaning over journal

model with clip attached to sweater holding flat brush while drinking out of mug

model using detangling comb while applying Build Your Routine to hair

Build Your Routine in a shower with a detangling comb

model writing in journal with big effing clip in hair

Build Your Routine on a shower rack with a towel and a detangling comb

model laying in bathtub holding Build Your Routine

model leaning over the side of bathtub holding Build Your Routine

model in bathtub combing hair with detangling comb

model in bathtub looking away from camera while holding Build Your Routine over shoulder

model squeezing Build Your Routine onto hand

model standing in front of sink while holding Build Your Routine

closeup of model holding Build Your Routine in front of sink with assorted blue sugar brushes

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Heaven-sent favorites

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Heaven-sent Favorites

Sold Out Last Year!

Aura Hair + Body Mist toasted sugar scent

Top:
Spun Sugar, Sweet Vanilla, Bergamot Zest

Middle:
Shea Butter, Waterlily, Yellow Daffodil

Bottom:
Tonka Bean, Amber Mist, Delicate Musk

Aura Hair + Body Mist™ in Toasted Sugar

$24

Award Winner Best Seller

Big Effing Clip in Tortoise

$36

New + Limited Edition

Emi Jay Dream Creme Immensely Rich Mask and Emi Jay Dream Creme Toasted Sugar shower fragrance set, styled with a cinnamon bun on a beige background with promotional text.

Dream Crème™ Hydrating Hair Mask in Toasted Sugar™

$48

Best Seller

Mini Boar Bristle Brush in Pink Sugar

$48

our signature scent angel wings top note ambrette cozy warm sweet middle note musk powdery wood clean bottom note ambrox fresh soft creamy hover

Aura Hair + Body Mist™ in Angel Wings

$24

Award Winner Best Seller

Big Effing Clip in Buttercream

$36

New + Limited Edition

A styled scent graphic for a mochi milk scent, featuring a translucent glass plate with pastel mochi, peach slices, vanilla pods, and marshmallows on a pale pink background. Text on the left lists top and bottom notes of the fragrance.

Aura Hair + Body Mist™ in Mochi Milk

$24

New + Limited Edition

Big Effing Clip in Pink Mochi Sky

$38

Award Winner

Angelstick®

$38

Lil Effing Clip in Pink Sugar

$30

Award Winner

sleek, but not stiff
♡ holds hair in place without crunch
♡ tames frizz and flyaways
♡ protects hair against heat

Angel Hold™ Styling Cream

$34

Best Seller

Sweetheart Clip in Soufflé

$36

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Build Your Routine 2024

Heaven-sent favorites

Heaven-sent Favorites