New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.
All Colors
Styling Brush in Chantilly
Chantilly styling brushes and comb
Styling Brush in Chantilly
$29
Detangling Comb in Chantilly
model using Detangling Comb in Chantilly in hair
Detangling Comb in Chantilly
$32
Starlet Headband in Chantilly front and side view
model sitting on couch with Starlet Headband in Chantilly in hair
Starlet Headband in Chantilly
$34
Heartbreaker Clip in Chantilly
model looking in mirror with Heartbreaker Clip in Chantilly in hair
Heartbreaker Clip in Chantilly
$30
Flat Brush in Blue Sugar
model brushing hair with Flat Brush in Blue Sugar
Flat Brush in Blue Sugar
$52
Mini Boar Bristle Brush in Blue Sugar
Big Effing Clip in Blue Dream with angelstick and Mini Boar Bristle Brush in Blue Sugar
Mini Boar Bristle Brush in Blue Sugar
$48
Styling Brush in Blue Sugar
Blue Sugar Styling Brushes
Styling Brush in Blue Sugar
$29
Detangling Comb in Tortoise
Detangling Comb in Tortoise with big effing clip and Dream Crème
Detangling Comb in Tortoise
$32
Award Winner
Angelstick
Angelstick™ with top off for hover
Angelstick®
$38
Petite Hair Claw Clip in Pink Sugar
Petite Clip in Pink Sugar
$22
back in stock
Lil Effing Clip in Tortoise
Lil Effing Clip in Tortoise
$30
back in stock
Lil Effing Clip in Toasted
model approaching door with Lil Effing Clip in Toasted in hair
Lil Effing Clip in Toasted
$30
Petite Clip in Toasted
Petite Clip in Toasted
$22
back in stock
Lil Effing Clip in Noir
model wearing lil effing clip in noir
Lil Effing Clip in Noir
$30
Petite Clip in Noir
model wearing Petite Clip in Noir while sitting with a black dog
Petite Clip in Noir
$22
back in stock
Lil Effing Clip in Buttercream
model wearing Lil Effing Clip in Buttercream in hair while piloting a sea vessel
Lil Effing Clip in Buttercream
$30
Petite Clip in Buttercream
Petite Clip in Buttercream
$22
Lil Effing Clip in Cherry Kiss
model holding ice cream in waffle cone with Lil Effing Clip in Cherry Kiss in hair
Lil Effing Clip in Cherry Kiss
$30
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Waitlist
Petite Clip in Cherry Kiss
model holding clutch with Petite Clip in Cherry Kiss attached
Petite Clip in Cherry Kiss
$22
join the waitlist
Lil Effing Clip in Blueberry
model standing in field with Lil Effing Clip in Blueberry in hair
Lil Effing Clip in Blueberry
$30
Join 
Waitlist
Petite Clip in Blueberry
model standing in front of truck with Petite Clip in Blueberry in hair
Petite Clip in Blueberry
$22
Cloud Headband in Sweet Like Honey
Cloud Headband in Sweet Like Honey
$16
Sweetheart Clip in Mauve Bloom
model wearing Sweetheart Clip in Mauve Bloom
Sweetheart Clip in Mauve Bloom
$36
sweet dreams silk scrunchie in lavender
Sweet Dreams Silk Scrunchie in Lavender
$32
Dahlia Clip in Cherry Blossom
model wearing Dahlia Clip in Cherry Blossom in hair
Dahlia Clip in Cherry Blossom
$34
Ponytail Barrette in Full Bloom
model wearing Ponytail Barrette in Full Bloom
Ponytail Barrette in Full Bloom
$29
Miss Super Bloom Clip in Jelly Peach
Miss Super Bloom Clip in Jelly Peach with assorted hair accessories
Miss Super Bloom Clip in Jelly Peach
$30
Dahlia Clip in Melon
model holding Dahlia Clip in Melon in front of her eye
Dahlia Clip in Melon
$34
Ponytail Barrette in Daydream
Ponytail Barrette in Daydream back
Ponytail Barrette in Daydream
$29
Ponytail Barrette in Lemon Drop
model wearing Ponytail Barrette in Lemon Drop in hair
Ponytail Barrette in Lemon Drop
$29
Ponytail Barrette in Tortoise Butterfly
ponytail barrette in tortoise butterfly back
Ponytail Barrette in Tortoise Butterfly
$29
Bow Barrette in Pale Yellow
model wearing Bow Barrette in Pale Yellow in hair
Bow Barrette in Pale Yellow
$18
sweet dreams silk scrunchie in dandelion
Sweet Dreams Silk Scrunchie in Dandelion with assorted hair accessories
Sweet Dreams Silk Scrunchie in Dandelion
$32
Limited Edition
Bow Barrette in Cherry Kiss
model with Bow Barrette in Cherry Kiss in hair
Bow Barrette in Cherry Kiss
$18
award winner
Big Effing Clip in Cherry Kiss
model laying in booth while showing how to wear Big Effing Clip in Cherry Kiss in hair
Big Effing Clip in Cherry Kiss
$36
Popstar Clips in Dream Angel
model wearing Popstar Clips in Dream Angel in hair
Popstar Clips in Dream Angel
$34
Popstar Clips in High Maintenance
model wearing Popstar Clips in High Maintenance in hair
Popstar Clips in High Maintenance
$34
Halo Headband in Black Ruffle
model wearing halo headband in black ruffle with Heart Hair Tie in Night Angel
Halo Headband in Black Ruffle
$24
best seller
Sweetheart Clip in Blue Ribbon
closeup of model wearing Sweetheart Clip in Blue Ribbon in hair
Sweetheart Clip in Blue Ribbon
$36
Popstar Clips in Cashmere Kiss
model wearing Popstar Clips in Cashmere Kiss in hair
Popstar Clips in Cashmere Kiss
$34
Sweetheart Clip in Chou Chou
Sweetheart Clip in Chou Chou with big effing clip in creme de la creme
Sweetheart Clip in Chou Chou
$36
Sweet Dreams Silk Scrunchie in Moonstone
Sweet Dreams Silk Scrunchie in Moonstone
$32
limited edition
Angel Hair Kit
angelstick with big effing clip in pink sugar and mini boar bristle brush in pink sugar
Angel Hair Kit
$122 $110
Sweetheart Clip in Cream Angel Wings
closeup of model wearing Sweetheart Clip in Cream Angel Wings, baby star clips, and Starlet Headband
Sweetheart Clip in Cream Angel Wings
$36
Popstar Clips in Diva
Popstar Clip in Diva with assorted hair accessories
Popstar Clips in Diva
$34
Popstar Clips in Crème Brûlée
Popstar Clip in Crème Brûlée with assorted hair accessories
Popstar Clips in Crème Brûlée
$34
Popstar Clips in Amour Rouge
model wearing Popstar Clips in Amour Rouge in hair
Popstar Clips in Amour Rouge
$34
Popstar Clips in Amour Noir
Popstar Clips in Amour Noir
$34
Sweetheart Clip in Prima Donna
Sweetheart Clip in Prima Donna next to Bow Barrette
Sweetheart Clip in Prima Donna
$36
Rosette Scrunchie in Noir
Rosette Scrunchie in Noir with Big Effing Clip and Bow Clip
Rosette Scrunchie in Noir
$16
Best Seller
Flat Brush in Pink Sugar
Flat Brush in Pink Sugar bristle view
Flat Brush in Pink Sugar
$52
best seller
Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar bristle view
Mini Boar Bristle Brush in Pink Sugar
$48
Styling Brush in Pink Sugar
Styling Brush in Pink Sugar bristle view
Styling Brush in Pink Sugar
$29
award winner
Bamboo Paddle Brush in Pink Sugar
model holding Bamboo Paddle Brush in Pink Sugar
Bamboo Paddle Brush in Pink Sugar
$54
award winner
Big Effing Clip in Pink Sugar
model with styling brush and 2 Big Effing Clips in Pink Sugar
Big Effing Clip in Pink Sugar
$36
award winner
Big Effing Clip in Buttercream
model holding a Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
$36
Flat Brush in Tortoise
Flat Brush in Tortoise bristle view
Flat Brush in Tortoise
$52
best seller
Mini Boar Bristle Brush in Tortoise
Mini Boar Bristle Brush in Tortoise bristle view
Mini Boar Bristle Brush in Tortoise
$48
Styling Brush in Tortoise
Styling Brush in Tortoise bristle view
Styling Brush in Tortoise
$29
Sweetheart Clip in Sugar Berry
model wearing Sweetheart Clip in Sugar Berry
Sweetheart Clip in Sugar Berry
$36
Pointelle Scrunchie in Passionfruit
model wearing Pointelle Scrunchie in Passionfruit
Pointelle Scrunchie in Passionfruit
$22
Miss Super Bloom Clip in Aqua Pearl
model wearing Miss Super Bloom Clip in Aqua Pearl in hair
Miss Super Bloom Clip in Aqua Pearl
$30
Baby Heart Clip Set in Aqua Love
model wearing Baby Heart Clip Set in Aqua Love in hair
Baby Heart Clip Set in Aqua Love
$14
Super Bloom Clip Set in Aqua Pearl
Baby Super Bloom Clip Set in Aqua Pearl
$14
Bow Barrette in Dusk
model wearing Bow Barrette in Dusk in hair
Bow Barrette in Dusk
$18
Bow Barrette in Oyster
model wearing Bow Barrette in Oyster
Bow Barrette in Oyster
$18
Bow Barrette in Pale Blue
Bow Barrette in Pale Blue
$18
Camellia Scrunchie in Dusk
model with Camellia Scrunchie in Dusk in hair
Camellia Scrunchie in Dusk
$16
Camellia Scrunchie in Pale Blue
Camellia Scrunchie in Pale Blue
$16
best seller
Sweetheart Clip in Pink Pixie
Model showing how to wear Sweetheart Clip in Pink Pixie in hair with another hair claw clip
Sweetheart Clip in Pink Pixie
$36
Best Seller
Custom Big Effing Clip in Pink Sugar with Pink Stones
Custom Big Effing Clips
Custom Big Effing Clip
$88
award winner
Custom Bamboo Paddle Brush in Pink Sugar with Emi Jay in pink stones
Custom Bamboo Paddle Brushin in Pink Sugar Eloise with assorted accessories
Custom Paddle Brush
$140
Cloud Headband in Peace
model leaning on bathtub with Cloud Headband in Peace in hair
Cloud Headband in Peace
$16
Cloud Headband in Cappuccino
model wearing Cloud Headband in Cappuccino
Cloud Headband in Cappuccino
$16
Popstar Clips in Aura
model wearing Popstar Clips in Aura in hair
Popstar Clips in Aura
$34
Popstar Clips in Moonbeam
Popstar Clips in Moonbeam
$34
Sweetheart Clip in Tea Party
model laying down with Sweetheart Clip in Tea Party in hair
Sweetheart Clip in Tea Party
$36
Popstar Clips in Fairytale
closeup of Popstar Clips in Fairytale + Flutters in hair
Popstar Clips in Fairytale
$34
Sweetheart Clip in Blue Angel Wings
Sweetheart Clip in Blue Angel Wings
$36
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