New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.
All Colors
Sold Out
Big Effing Scrunchie in Periwinkle
Big Effing Scrunchie in Periwinkle
$48
Join 
Waitlist
Sold Out
Big Effing Scrunchie in Dusk
Big Effing Scrunchie in Dusk
$48
Join 
Waitlist
Sold Out
Big Effing Scrunchie in Rose Tan
Big Effing Scrunchie in Rose Tan
$48
Join 
Waitlist
Pointelle Headband in Baby Blue
model wearing Pointelle Headband in Baby Blue
Pointelle Headband in Baby Blue
$24
Pointelle Scrunchie in Baby Blue
Pointelle Scrunchie in Baby Blue
$22
Big Effing Clip in Lavender
Big Effing Clip in Lavender
$34
Big Effing Clip in Sugar Blossom
Big Effing Clip in Sugar Blossom laying on a Sugar Blossom Scarf
Big Effing Clip in Sugar Blossom
$34
Sweetheart Clip in Puff Blossom
model holding Sweetheart Clip in Puff Blossom
Sweetheart Clip in Puff Blossom
$34
Sold Out
Sugar Blossom Pouch in Milk
opening a Sugar Blossom Pouch in Milk
Sugar Blossom Pouch in Milk
$36
Join 
Waitlist
Sold Out
Sugar Blossom Pouch in Pink Nabi
Opening a Sugar Blossom Pouch in Pink Nabi
Sugar Blossom Pouch in Pink Nabi
$36
Join 
Waitlist
Sold Out
front view Cream Puff Clip
Cream Puff Clip
$34
Join 
Waitlist
Sweetheart Clip in Pink Pixie
Model wearing Sweetheart Clip in Pink Pixie while eating a treat
Sweetheart Clip in Pink Pixie
$34
Sold Out
Midi Blossom Clip in Rose Milk
Midi Blossom Clip in Rose Milk side view
Midi Blossom Clip in Rose Milk
$14
Join 
Waitlist
Sold Out
Midi Blossom Clip in Yuzu
Midi Blossom Clip in Yuzu side view
Midi Blossom Clip in Yuzu
$14
Join 
Waitlist
Sold Out
Midi Blossom Clip in Pear
Midi Blossom Clip in Pear side view
Midi Blossom Clip in Pear
$14
Join 
Waitlist
Sold Out
Midi Blossom Clip in Ginkgo
Midi Blossom Clip in Ginkgo side view
Midi Blossom Clip in Ginkgo
$14
Join 
Waitlist
Cloud Headband in Sugar Blossom
model wearing Cloud Headband in Sugar Blossom
Cloud Headband in Sugar Blossom
$16
Sugar Blossom Head Scarf in Milk
model wearing Sugar Blossom Head Scarf in Milk around her neck
Sugar Blossom Head Scarf in Milk
$22
Sugar Blossom Head Scarf in Pear
Sugar Blossom Head Scarf in Pear
$22
Big Effing Clip in Jet Lag Blue
Big Effing Clip in Jet Lag Blue on mirror
Big Effing Clip in Jet Lag Blue
$34
Sold Out
Sweetheart Clip in Dream Girl front view showing openings in hearts
Sweetheart Clip in Dream Girl standard view
Sweetheart Clip in Dream Girl
$34
Join 
Waitlist
Limited Edition
Bamboo Paddle Brush in Midnight Cowboy
bristle view of Bamboo Paddle Brush in Midnight Cowboy
Bamboo Paddle Brush in Midnight Cowboy
$48
Limited Edition
Bamboo Paddle Brush in Space Cowboy
bristle view of Bamboo Paddle Brush in Space Cowboy
Bamboo Paddle Brush in Space Cowboy
$48
Sold Out
back view of Denim Darling Headband
Denim Darling Headband
$30
Join 
Waitlist
Limited Edition
Denim Darling Pouch
Denim Darling Pouch
Denim Darling Pouch
$68
Sold Out
Sweetheart Clip in Something Blue
model wearing Sweetheart Clip in Something Blue
Sweetheart Clip in Something Blue
$34
Join 
Waitlist
Sold Out
Big Effing Clip in Lace Me Up
Big Effing Clip in Lace Me Up
$34
Join 
Waitlist
Sold Out
Popstar Clips in Flutters
model wearing Popstar Clips in Flutters + Fairytale in hair
Popstar Clips in Flutters
$32
Join 
Waitlist
Sold Out
Halo Headband in Ivory
side view Halo Headband in Ivory
Halo Headband in Ivory
$24
Join 
Waitlist
Pin Set in Flower Girl
model wearing Pin Set in Flower Girl in hair
Pin Set in Flower Girl
$26
Sold Out
Bow Barrette in Tutu
model wearing Bow Barrette in Tutu
Bow Barrette in Tutu
$19
Join 
Waitlist
Sold Out
Popstar Clips in Fairytale
model wearing Popstar Clips in Fairytale + Flutters in hair
Popstar Clips in Fairytale
$32
Join 
Waitlist
cloud scrunchie in storm silk organza
Cloud Scrunchie in Storm Silk Organza + Barrette Set in Take a Bow
Cloud Scrunchie in Storm Silk Organza
$32
Barrette Set in Take A Bow
model wearing Barrette Set in Take A Bow + Cloud Scrunchie in Storm
Barrette Set in Take A Bow
$26
Sold Out
Big Effing Clip in Baby's Breath
Big Effing Clip in Baby's Breath
$34
Join 
Waitlist
Pin Set in Wedding Cake
model wearing Pin Set in Wedding Cake
Pin Set in Wedding Cake
$26
Sweetheart Clip in Swan
Sweetheart Clip in Swan
$34
Sold Out
Bamboo Paddle Brush in Leche Bride
Bamboo Paddle Brush in Bride on bathroom counter
Bamboo Paddle Brush in Bride
$134
Join 
Waitlist
Limited Edition
Big Effing Clip in Buttercream Bride
Big Effing Clip in Bride
$86
Sold Out
Something Blue Tote Bag
Something Blue Tote Bag
$22
Join 
Waitlist
Big Effing Clip in Noir
model wearing Big Effing Clip in Noir
Big Effing Clip in Noir
$34
Lil Effing Clip in Noir
Lil Effing Clip in Noir
$30
Big Effing Clip in Cherry Kiss
closeup of Big Effing Clip in Cherry Kiss in hair
Big Effing Clip in Cherry Kiss
$34
Baby Heart Clip Set in Cherry Kiss
model with Baby Heart Clip Set in Cherry Kiss in hair
Baby Heart Clip Set in Cherry Kiss
$12
Sold Out
Sweet Dreams Silk Scrunchie in Cherry Kiss
Sweet Dreams Silk Scrunchie in Cherry Kiss
$32
Join 
Waitlist
Heartbreaker Clip in Tiara
front view heartbreaker clip in tiara
Heartbreaker Clip in Tiara
$29
Limited Edition
Heartbreaker Clip in Frosting
front view Heartbreaker Clip in Frosting
Heartbreaker Clip in Frosting
$26
Limited Edition
Heartbreaker Clip in No Sleep
front view of Heartbreaker Clip in No Sleep
Heartbreaker Clip in No Sleep
$26
Limited Edition
Heartbreaker Clip in Pink Vanilla
front view Heartbreaker Clip in Pink Vanilla
Heartbreaker Clip in Pink Vanilla
$26
Sold Out
Baby Heartbreaker Clip Set in Frosting
model wearing Baby Heartbreaker Clip Set in Frosting + Pink Vanilla
Baby Heartbreaker Clip Set in Frosting
$26
Join 
Waitlist
Sold Out
Baby Heartbreaker Clip Set in No Sleep
Baby Heartbreaker Clip Set in No Sleep
$26
Join 
Waitlist
Sold Out
Big Effing Clip in After Party
model putting Big Effing Clip in After Party in hair
Big Effing Clip in After Party
$34
Join 
Waitlist
Limited Edition
Lil Effing Clip in After Party
Lil Effing Clip in After Party
$30
Sold Out
Big Effing Clip in 2009
Big Effing Clip in 2009
$34
Join 
Waitlist
Limited Edition
Lil Effing Clip in 2009
Lil Effing Clip in 2009
$30
Limited Edition
Big Effing Clip in Bottle Service
Big Effing Clip in Bottle Service
$34
Limited Edition
Lil Effing Clip in Bottle Service
$30
Limited Edition
Big Effing Clip in 14 Candles
Big Effing Clip in 14 Candles
$34
Limited Edition
Lil Effing Clip in 14 Candles
Lil Effing Clip in 14 Candles
$30
Limited Edition
Ice Princess Clip In Sweet Cloud
Ice Princess Clip In Sweet Cloud clipped to jacket
Ice Princess Clip In Sweet Cloud
$39
Mini Mariposa Clip in Sweet Cloud
$28
Limited Edition
Sweetheart Clip in Santa's Helper
model holding Sweetheart Clip in Santa's Helper while wearing Sugar Muffs in Black Diamond
Sweetheart Clip in Plaid Princess
$34
Limited Edition
Luna Clip in Pink Flurry
model holding Sweetheart Clip in Pink Flurry while wearing Sugar Muffs
Luna Clip in Pink Flurry
$28
model turned away with Big Effing Clip in Earl Grey in hair
Big Effing Clip in Earl Grey
$34
Mini Mariposa Clip in Earl Grey
model wearing Mini Mariposa Clip in Earl Grey
Mini Mariposa Clip in Earl Grey
$28
Limited Edition
Big Effing Clip in Sugar Bells
Big Effing Clip in Sugar Bells clipped to skirt
Big Effing Clip in Sugar Bells
$34
Limited Edition
Ice Princess Clip In Gum Drop
model holding Ice Princess Clip In Gum Drop
Ice Princess Clip In Gum Drop
$39
Limited Edition
Big Effing Clip in Bundle Up
model holding Big Effing Clip in Bundle Up
Big Effing Clip in Bundle Up
$34
Limited Edition
Barrette Set in Bundle Up
model sitting while wearing Barrette Set in Bundle Up
Barrette Set in Bundle Up
$14
Limited Edition
Big Effing Clip in Snow Leopard
$34
Big Effing Clip in Blueberry
Big Effing Clip in Blueberry
$34
Sold Out
Pointelle Scrunchie in Ballerina
Pointelle Scrunchie in Ballerina + Pointelle Headband in Ballerina + Big Effing Clip in Gemini
Pointelle Scrunchie in Ballerina
$22
Join 
Waitlist
Sold Out
Pointelle Headband in Ballerina
Pointelle Headband in Ballerina + Pointelle Scrunchie in Ballerina + Big Effing Clip in Gemini
Pointelle Headband in Ballerina
$24
Join 
Waitlist
Pointelle Scrunchie in Powder
Pointelle Scrunchie in Powder
$22
Sold Out
Pointelle Headband in Powder
model wearing Pointelle Headband in Powder
Pointelle Headband in Powder
$24
Join 
Waitlist
Pointelle Scrunchie in Frosted Lilac
Pointelle Scrunchie in Frosted Lilac
$22
Sold Out
Pointelle Headband in Frosted Lilac
model wearing Pointelle Headband in Frosted Lilac + Pointelle Scrunchie in Frosted Lilac
Pointelle Headband in Frosted Lilac
$24
Join 
Waitlist
Pointelle Scrunchie in Spice
Pointelle Scrunchie in Spice + Pointelle Headband in Spice
Pointelle Scrunchie in Spice
$22
Sold Out
Pointelle Headband in Spice
model wearing Pointelle Headband in Spice + Pointelle Scrunchie in Spice
Pointelle Headband in Spice
$24
Join 
Waitlist
Halo Headband in White Embroidery
side view Halo Headband in White Embroidery
Halo Headband in White Embroidery
$24