Skip to content
Out Now ♡ Dream Crème In Toasted Sugar
Out Now ♡ Aura Mist In Mochi Milk
Free US standard shipping on orders $150+
Download Our App
Log in
0 Wishlist
Cart
  • New
  • Best Sellers
  • Hair Care
  • Clips
  • Accessories
  • Brushes + Tools
  • Sets + Gifts

Shop by Category

  • Styling
  • Treatments
  • Hair + Body Mists
  • Towels
  • Sets + Bundles
  • All Hair Care

Featured

  • NEW Aura Hair + Body Mist
  • NEW Dream Crème™ Hair Mask
  • Angelstick®
  • Angel Hold™
  • Heavenly Hair Milk™
  • Halo Oil
  • Build Your Own Bundle
aura hair + body mist in mochi milk on mochis New DedCool x Emi Jay: Aura Mist in Mochi Milk Olivia Jade holding Dream Crème™ Hydrating Hair Mask in Toasted Sugar™ New Dream Crème Mask

Shop by Category

  • Claw Clips
  • Makeup Clips
  • Custom Clips
  • Mini Clips
  • Flower Clips
  • All Clips

Featured

  • NEW DedCool x Emi Jay Collab
  • NEW Toasted Sugar
  • Big Effing Clips®
  • Sweetheart Clips
  • Lil Effing Clips
  • Popstar Clips
  • Build Your Own Bundle
assorted emi jay hair care and accessories on silver tray New: Big Effing Clips Dream Crème™ Hydrating Hair Mask in Toasted Sugar™ New Dream Crème Hair Mask

Shop by Category

  • Claw Clips
  • Makeup Clips
  • Headbands
  • Hair Pins
  • Bows & Barrettes
  • Scrunchies
  • Ponytail Holders
  • Pouches & Cases
  • Sets & Bundles
  • All Accessories

Featured

  • NEW DedCool x Emi Jay Collab
  • NEW Toasted Sugar
  • Build Your Routine
  • Custom
Olivia Jade wearing Emi Jay Headband and Big Effing Clip on sweater New Arrivals: Toasted Sugar model reaching for mochi treat on tray next to aura mists and big effing clip in pink mochi sky New: DedCool x Emi Jay Collab

Shop by Category

  • Brushes
  • Combs
  • Towels
  • Custom
  • Sets + Bundles
  • All Brushes + Tools

Featured

  • NEW Toasted Sugar
  • Build Your Routine
olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes Allure Best of Beauty Award Winning Bamboo paddle Brush with assorted emi jay hair care and accessories Allure Best of Beauty Winner 2026

Shop by Category

  • Sets + Bundles
  • Gifts
  • Gift Cards
  • Custom
model holding DedCool x Emi Jay Mochi Milk Gift Set in Yellow Mochi Sky Limited Edition Gift Sets emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards
Cart
  • New
  • Best Sellers
  • Shop by Category

    • Styling
    • Treatments
    • Hair + Body Mists
    • Towels
    • Sets + Bundles
    • All Hair Care

    Featured

    • NEW Aura Hair + Body Mist
    • NEW Dream Crème™ Hair Mask
    • Angelstick®
    • Angel Hold™
    • Heavenly Hair Milk™
    • Halo Oil
    • Build Your Own Bundle
    aura hair + body mist in mochi milk on mochis New DedCool x Emi Jay: Aura Mist in Mochi Milk Olivia Jade holding Dream Crème™ Hydrating Hair Mask in Toasted Sugar™ New Dream Crème Mask
  • Shop by Category

    • Claw Clips
    • Makeup Clips
    • Custom Clips
    • Mini Clips
    • Flower Clips
    • All Clips

    Featured

    • NEW DedCool x Emi Jay Collab
    • NEW Toasted Sugar
    • Big Effing Clips®
    • Sweetheart Clips
    • Lil Effing Clips
    • Popstar Clips
    • Build Your Own Bundle
    assorted emi jay hair care and accessories on silver tray New: Big Effing Clips Dream Crème™ Hydrating Hair Mask in Toasted Sugar™ New Dream Crème Hair Mask
  • Shop by Category

    • Claw Clips
    • Makeup Clips
    • Headbands
    • Hair Pins
    • Bows & Barrettes
    • Scrunchies
    • Ponytail Holders
    • Pouches & Cases
    • Sets & Bundles
    • All Accessories

    Featured

    • NEW DedCool x Emi Jay Collab
    • NEW Toasted Sugar
    • Build Your Routine
    • Custom
    Olivia Jade wearing Emi Jay Headband and Big Effing Clip on sweater New Arrivals: Toasted Sugar model reaching for mochi treat on tray next to aura mists and big effing clip in pink mochi sky New: DedCool x Emi Jay Collab
  • Shop by Category

    • Brushes
    • Combs
    • Towels
    • Custom
    • Sets + Bundles
    • All Brushes + Tools

    Featured

    • NEW Toasted Sugar
    • Build Your Routine
    olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes Allure Best of Beauty Award Winning Bamboo paddle Brush with assorted emi jay hair care and accessories Allure Best of Beauty Winner 2026
  • Shop by Category

    • Sets + Bundles
    • Gifts
    • Gift Cards
    • Custom
    model holding DedCool x Emi Jay Mochi Milk Gift Set in Yellow Mochi Sky Limited Edition Gift Sets emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards
  • 0 Wishlist
  • Log in
Olivia Jade holding Dream Crème™ Hydrating Hair Mask in Toasted Sugar™ New Dream Crème Mask Olivia Jade wearing Emi Jay Headband and Big Effing Clip on sweater New Arrivals: Toasted Sugar

Emi Jay x Wildflower 2023

Shop Best Sellers
Emi Jay x Wildflower matching Big Effing Clip and Phone Case next to coffee, sunglasses and a little treat model wearing Big Effing Clip in Brown Floral with matching AirPods cover and Wildflower phone case model with Big Effing Clip in Brown Floral attached to jacket while holding coffee and phone with Wildflower matching case purse carrying accessories including Big Effing Clip in Lovey Dovey and phone with matching Wildflower case models taking selfie while wearing Emi Jay x Wildflower Big Effing Clips in hair and holding phones with matching Wildflower Cases models taking selfie in gold mirror while wearing Emi Jay x Wildflower Big Effing Clips in hair and holding phones with matching Wildflower Cases model  wearing Big Effing Clip in Lovey Dovey in hair standing in front of building while talking on a phone that has a matching Wildflower Case model  wearing Big Effing Clip in Lovey Dovey in hair while talking on a phone that has a matching Wildflower Case Emi Jay x Wildflower Big Effing Clip and phone with matching case next to black purse and accessories model wearing Big Effing Clip in Brown Floral while walking with cofee and talking on phone with matching Wildflower case
Back to Lookbooks

Best Sellers

View all

Heaven-sent Favorites

New + Limited Edition
DedCool x Emi Jay Mochi Milk Gift Set in Yellow Mochi Sky
DedCool x Emi Jay Mochi Milk Gift Set in Yellow Mochi Sky
DedCool x Emi Jay Mochi Milk Gift Set in Yellow Mochi Sky
Regular price $74 Sale price $59
Award Winner Best Seller
Big Effing Clip in Tortoise
model sitting with Big Effing Clip in Tortoise in hair
Big Effing Clip in Tortoise
$36
New + Limited Edition
Aura Hair + Body Mist™ in Mochi Milk
A styled scent graphic for a mochi milk scent, featuring a translucent glass plate with pastel mochi, peach slices, vanilla pods, and marshmallows on a pale pink background. Text on the left lists top and bottom notes of the fragrance.
Aura Hair + Body Mist™ in Mochi Milk
$24
Best Seller
Mini Boar Bristle Brush in Pink Sugar
model brushing hair with Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar
$48
Sold Out Last Year!
Aura Hair + Body Mist in Toasted Sugar
Aura Hair + Body Mist toasted sugar scent

Top: 
Spun Sugar, Sweet Vanilla, Bergamot Zest

Middle: 
Shea Butter, Waterlily, Yellow Daffodil

Bottom: 
Tonka Bean, Amber Mist, Delicate Musk
Aura Hair + Body Mist™ in Toasted Sugar
$24
Back In Stock
Lil Effing Clip in Tortoise
Lil Effing Clip in Tortoise
$30
New + Limited Edition
Dream Crème™ in Toasted Sugar
Emi Jay Dream Creme Immensely Rich Mask and Emi Jay Dream Creme Toasted Sugar shower fragrance set, styled with a cinnamon bun on a beige background with promotional text.
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
$48
Award Winner Best Seller
Big Effing Clip in Buttercream
model holding a Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
$36
Aura Hair + Body Mist™ in Angel Wings
our signature scent angel wings top note ambrette cozy warm sweet middle note musk powdery wood clean bottom note ambrox fresh soft creamy hover
Aura Hair + Body Mist™ in Angel Wings
$24
Award Winner Best Seller
Big Effing Clip in Cherry Kiss
model laying in booth while showing how to wear Big Effing Clip in Cherry Kiss in hair
Big Effing Clip in Cherry Kiss
$36
Award Winner
Angelstick®
Angelstick hair styling stick with top off
Angelstick®
$38
Award Winner Best Seller
Big Effing Clip in Blueberry
Big Effing Clip in Blueberry
$36
View all
89 products

Keep in touch

Join us for exclusive updates, sales, behind the scenes, events and more.

  • Instagram
  • Facebook
  • YouTube
  • Pinterest
  • TikTok

Extras

  • Our Story
  • Press
  • Events
  • Lookbooks
  • Wallpapers
  • Emi Jay Ladies
  • Email + Text Sign-up

Info

  • Shipping
  • Returns
  • FAQ
  • Terms & Conditions
  • Privacy Policy
  • Your Privacy Choices

Support

  • Contact
  • Sparkle Rewards
  • Store Locator
  • Account
  • Order Status
  • Subscriptions

Connect

  • Instagram
  • Facebook
  • Pinterest
  • TikTok
  • Download our app

© 2026 Emi Jay