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Out Now ♡ Dream Crème In Toasted Sugar
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aura hair + body mist in mochi milk on mochis New DedCool x Emi Jay: Aura Mist in Mochi Milk Olivia Jade holding Dream Crème™ Hydrating Hair Mask in Toasted Sugar™ New Dream Crème Hair Mask

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assorted emi jay hair care and accessories on silver tray New: Big Effing Clips Dream Crème™ Hydrating Hair Mask in Toasted Sugar™ New Dream Crème Hair Mask

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Olivia Jade wearing Emi Jay Headband and Big Effing Clip on sweater New Arrivals: Toasted Sugar model reaching for mochi treat on tray next to aura mists and big effing clip in pink mochi sky New: DedCool x Emi Jay Collab

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olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes Allure Best of Beauty Award Winning Bamboo paddle Brush with assorted emi jay hair care and accessories Allure Best of Beauty Winner 2026

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model holding DedCool x Emi Jay Mochi Milk Gift Set in Yellow Mochi Sky Limited Edition Gift Sets emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards
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  • New
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  • Shop by Category

    • Styling
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    Featured

    • NEW Aura Hair + Body Mist
    • NEW Dream Crème™ Hair Mask
    • Angelstick®
    • Angel Hold™
    • Heavenly Hair Milk™
    • Halo Oil
    • Build Your Own Bundle
    aura hair + body mist in mochi milk on mochis New DedCool x Emi Jay: Aura Mist in Mochi Milk Olivia Jade holding Dream Crème™ Hydrating Hair Mask in Toasted Sugar™ New Dream Crème Hair Mask
  • Shop by Category

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    • NEW DedCool x Emi Jay Collab
    • NEW Toasted Sugar
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    • Build Your Own Bundle
    assorted emi jay hair care and accessories on silver tray New: Big Effing Clips Dream Crème™ Hydrating Hair Mask in Toasted Sugar™ New Dream Crème Hair Mask
  • Shop by Category

    • Claw Clips
    • Makeup Clips
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    • Sets + Bundles
    • All Accessories

    Featured

    • NEW DedCool x Emi Jay Collab
    • NEW Toasted Sugar
    • Build Your Routine
    • Custom
    Olivia Jade wearing Emi Jay Headband and Big Effing Clip on sweater New Arrivals: Toasted Sugar model reaching for mochi treat on tray next to aura mists and big effing clip in pink mochi sky New: DedCool x Emi Jay Collab
  • Shop by Category

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    • NEW Toasted Sugar
    • Build Your Routine
    olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes Allure Best of Beauty Award Winning Bamboo paddle Brush with assorted emi jay hair care and accessories Allure Best of Beauty Winner 2026
  • Shop by Category

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    model holding DedCool x Emi Jay Mochi Milk Gift Set in Yellow Mochi Sky Limited Edition Gift Sets emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards
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Olivia Jade holding Dream Crème™ Hydrating Hair Mask in Toasted Sugar™ New Dream Crème Hair Mask Olivia Jade wearing Emi Jay Headband and Big Effing Clip on sweater New Arrivals: Toasted Sugar

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New Arrivals

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New + Limited Edition
Aura Hair + Body Mist™ in Mochi Milk
A styled scent graphic for a mochi milk scent, featuring a translucent glass plate with pastel mochi, peach slices, vanilla pods, and marshmallows on a pale pink background. Text on the left lists top and bottom notes of the fragrance.
Aura Hair + Body Mist™ in Mochi Milk
$24
New + Limited Edition
DedCool x Emi Jay Mochi Milk Gift Set in Yellow Mochi Sky
DedCool x Emi Jay Mochi Milk Gift Set in Yellow Mochi Sky
DedCool x Emi Jay Mochi Milk Gift Set in Yellow Mochi Sky
Regular price $74 Sale price $59
New + Limited Edition
Big Effing Clip in Pink Mochi Sky
model wearing Big Effing Clip in Pink Mochi Sky while looking at display of mochis and mists
Big Effing Clip in Pink Mochi Sky
$38
New + Limited Edition Exclusive
Sweet Dreams Silk Scrunchie in Mint Mochi Sky
model holding aura hair + body mist while wearing Sweet Dreams Silk Scrunchie in Mint Mochi Sky on wrist
Sweet Dreams Silk Scrunchie in Mint Mochi Sky
$32
New + Limited Edition
Dream Crème™ in Toasted Sugar
Emi Jay Dream Creme Immensely Rich Mask and Emi Jay Dream Creme Toasted Sugar shower fragrance set, styled with a cinnamon bun on a beige background with promotional text.
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
$48
Sold Out Last Year!
Aura Hair + Body Mist in Toasted Sugar
Aura Hair + Body Mist toasted sugar scent

Top: 
Spun Sugar, Sweet Vanilla, Bergamot Zest

Middle: 
Shea Butter, Waterlily, Yellow Daffodil

Bottom: 
Tonka Bean, Amber Mist, Delicate Musk
Aura Hair + Body Mist™ in Toasted Sugar
$24
Save 16% Exclusive
The Toasted Sugar Bundle Aura Hair + Body Mist + Dream Crème
the toasted sugar bundle
The Toasted Sugar™ Bundle
Regular price $72 Sale price $60
New + Limited Edition
Big Effing Clip in Gingerbread Gingham
olivia jade holding Dream Crème™ in Toasted Sugar while wearing Big Effing Clip in Gingerbread Gingham in hair
Big Effing Clip in Gingerbread Gingham
$36
New + Limited Edition
On The Way Vanity Case in Toasted Sugar
On The Way Vanity Case in Toasted Sugar
On The Way Vanity Case in Toasted Sugar
$70
New + Limited Edition
On The Way Vanity Case in Dream Cloud Blue
on the way vanity case with assorted emi jay hair care and accessories
On The Way Vanity Case in Dream Cloud Blue
$70
New + Limited Edition
Big Effing Clip in Baby Blue S’more Love
Olivia Jade holding Dream Crème™ in Toasted Sugar while wearing Big Effing Clip in S'more Love in hair
Big Effing Clip in Baby Blue S’more Love
$38
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New + Limited Edition
Sweetheart Clip in Cozy Cloud Gingham
model wearing Sweetheart Clip in Cozy Cloud Gingham in hair
Sweetheart Clip in Cozy Cloud Gingham
$36
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