Skip to content
Out Now ♡ Dream Crème In Toasted Sugar
Out Now ♡ Aura Mist In Mochi Milk
Free US standard shipping on orders $150+
Download Our App
Log in
0 Wishlist
Cart
  • New
  • Best Sellers
  • Hair Care
  • Clips
  • Accessories
  • Brushes + Tools
  • Sets + Gifts

Shop by Category

  • Styling
  • Treatments
  • Hair + Body Mists
  • Towels
  • Sets + Bundles
  • All Hair Care

Featured

  • NEW Aura Hair + Body Mist
  • NEW Dream Crème™ Hair Mask
  • Angelstick®
  • Angel Hold™
  • Heavenly Hair Milk™
  • Halo Oil
  • Build Your Own Bundle
aura hair + body mist in mochi milk on mochis New DedCool x Emi Jay: Aura Mist in Mochi Milk Olivia Jade holding Dream Crème™ Hydrating Hair Mask in Toasted Sugar™ New Dream Crème Mask

Shop by Category

  • Claw Clips
  • Makeup Clips
  • Custom Clips
  • Mini Clips
  • Flower Clips
  • All Clips

Featured

  • NEW DedCool x Emi Jay Collab
  • NEW Toasted Sugar
  • Big Effing Clips®
  • Sweetheart Clips
  • Lil Effing Clips
  • Popstar Clips
  • Build Your Own Bundle
assorted emi jay hair care and accessories on silver tray New: Big Effing Clips Dream Crème™ Hydrating Hair Mask in Toasted Sugar™ New Dream Crème Hair Mask

Shop by Category

  • Claw Clips
  • Makeup Clips
  • Headbands
  • Hair Pins
  • Bows & Barrettes
  • Scrunchies
  • Ponytail Holders
  • Pouches & Cases
  • Sets + Bundles
  • All Accessories

Featured

  • NEW DedCool x Emi Jay Collab
  • NEW Toasted Sugar
  • Build Your Routine
  • Custom
Olivia Jade wearing Emi Jay Headband and Big Effing Clip on sweater New Arrivals: Toasted Sugar model reaching for mochi treat on tray next to aura mists and big effing clip in pink mochi sky New: DedCool x Emi Jay Collab

Shop by Category

  • Brushes
  • Combs
  • Towels
  • Custom
  • Sets + Bundles
  • All Brushes + Tools

Featured

  • NEW Toasted Sugar
  • Build Your Routine
olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes Allure Best of Beauty Award Winning Bamboo paddle Brush with assorted emi jay hair care and accessories Allure Best of Beauty Winner 2026

Shop by Category

  • Sets + Bundles
  • Gifts
  • Gift Cards
  • Custom
model holding DedCool x Emi Jay Mochi Milk Gift Set in Yellow Mochi Sky Limited Edition Gift Sets emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards
Cart
  • New
  • Best Sellers
  • Shop by Category

    • Styling
    • Treatments
    • Hair + Body Mists
    • Towels
    • Sets + Bundles
    • All Hair Care

    Featured

    • NEW Aura Hair + Body Mist
    • NEW Dream Crème™ Hair Mask
    • Angelstick®
    • Angel Hold™
    • Heavenly Hair Milk™
    • Halo Oil
    • Build Your Own Bundle
    aura hair + body mist in mochi milk on mochis New DedCool x Emi Jay: Aura Mist in Mochi Milk Olivia Jade holding Dream Crème™ Hydrating Hair Mask in Toasted Sugar™ New Dream Crème Mask
  • Shop by Category

    • Claw Clips
    • Makeup Clips
    • Custom Clips
    • Mini Clips
    • Flower Clips
    • All Clips

    Featured

    • NEW DedCool x Emi Jay Collab
    • NEW Toasted Sugar
    • Big Effing Clips®
    • Sweetheart Clips
    • Lil Effing Clips
    • Popstar Clips
    • Build Your Own Bundle
    assorted emi jay hair care and accessories on silver tray New: Big Effing Clips Dream Crème™ Hydrating Hair Mask in Toasted Sugar™ New Dream Crème Hair Mask
  • Shop by Category

    • Claw Clips
    • Makeup Clips
    • Headbands
    • Hair Pins
    • Bows & Barrettes
    • Scrunchies
    • Ponytail Holders
    • Pouches & Cases
    • Sets + Bundles
    • All Accessories

    Featured

    • NEW DedCool x Emi Jay Collab
    • NEW Toasted Sugar
    • Build Your Routine
    • Custom
    Olivia Jade wearing Emi Jay Headband and Big Effing Clip on sweater New Arrivals: Toasted Sugar model reaching for mochi treat on tray next to aura mists and big effing clip in pink mochi sky New: DedCool x Emi Jay Collab
  • Shop by Category

    • Brushes
    • Combs
    • Towels
    • Custom
    • Sets + Bundles
    • All Brushes + Tools

    Featured

    • NEW Toasted Sugar
    • Build Your Routine
    olivia jade brushing hair with mini boar brush while wearing popstar clips New Toasted Sugar Brushes Allure Best of Beauty Award Winning Bamboo paddle Brush with assorted emi jay hair care and accessories Allure Best of Beauty Winner 2026
  • Shop by Category

    • Sets + Bundles
    • Gifts
    • Gift Cards
    • Custom
    model holding DedCool x Emi Jay Mochi Milk Gift Set in Yellow Mochi Sky Limited Edition Gift Sets emi jay toased sugar hair care and sweetheart clip with Bedtime Angel Socks Exclusive: Bedtime Angel Socks Dream Crème Toasted Sugar Card Deck on gingham fabric Exclusive: Toasted Sugar Playing Cards
  • 0 Wishlist
  • Log in
Olivia Jade holding Dream Crème™ Hydrating Hair Mask in Toasted Sugar™ New Dream Crème Mask Olivia Jade wearing Emi Jay Headband and Big Effing Clip on sweater New Arrivals: Toasted Sugar

Bar Emi Jay 2025

Shop Toasted Sugar

bar emi jay ice sculpture with logo models standing together while holding Toasted Sugar Aura Hair Mist model standing in front of booth while drinking martini Toasted Sugar Aura Hair Mist on menu with matches and martinis on table exterior photo of the entrance to Bar Emi Jay with logo on awning models standing in front of a booth while perusing the Bar Emi Jay menu bar stocked with Toasted Sugar Aura Hair Mist and candles julianne goldmark drinking from martini glass while standing in front of Toasted Sugar gift bags in booth close up of Bar Emi Jay french fries on tray Bar Emi Jay worker holding tray of fries models standing in hallway with martini glasses models spraying each other with Toasted Sugar Aura Hair Mist Bar Emi Jay booth with flowers on table Bar Emi Jay table for booth with flowers, lamp, crayons, and coloring sheet featuring hair clips and Aura Hair Mist model standing near booth while holding martini crowd photo of Bar Emi Jay patrons model holding martini glass while standing in hallway models standing in Bar Emi Jay hallway with drinks models holding martini drinks while sitting in Bar Emi Jay booth Good Hair This Way sign above curtained doorway models posing for photo at Bar Emi Jay models standing together while posing for photo at Bar Emi Jay 3 models standing in hallway at Bar Emi Jay zebra wallpapered bathroom with Toasted Sugar Aura Hair Mist and Mini Boar Bristle Brush sinkside julianne goldmark standing in curtained entrance to zebra wallpapered room with checkerboard tiles Model wearing Big Effing Clip in hair model brushing hair while wearing Popstar Clips and Emi Jay robe with Sweetheart Clip attached model standing at sink next to portable shelves featuring flowers, emi jay hair accessories, gift bag, teddy bear keychain, brushes, pouch, and Toasted Sugar Aura Hair Mist
Back to Lookbooks

Toasted Sugar

View all

Heaven-sent Favorites

Sold Out Last Year!
Aura Hair + Body Mist in Toasted Sugar
Aura Hair + Body Mist toasted sugar scent

Top: 
Spun Sugar, Sweet Vanilla, Bergamot Zest

Middle: 
Shea Butter, Waterlily, Yellow Daffodil

Bottom: 
Tonka Bean, Amber Mist, Delicate Musk
Aura Hair + Body Mist™ in Toasted Sugar
$24
Limited Edition
Mini Bamboo Brush in Toasted Sugar
model wearing popstar clips, emi jay robe, and sweetheart clip brushing hair with Mini Bamboo Paddle Brush in Toasted Sugar
Mini Bamboo Paddle Brush in Toasted Sugar
$42
Sold Out Last Year!
Angelstick® and Mini Boar Bristle Brush in Pink Sugar Sweet and Sleek Styling Kit
mini boar brush and angelstick with sweet and sleek box
Sweet and Sleek Styling Gift Set in Pink Sugar
Regular price $86 Sale price $64
Hair Pin in Tortoise
Close-up of model wearing Hair Pin in Tortoise in hair.
Hair Pin in Tortoise
$24
Exclusive
Aura Hair + Body Mist™ Duo
Aura Hair + Body Mist in Toasted Sugar and Angel Wings
Aura Hair + Body Mist™ Duo
Regular price $48 Sale price $39
Sold Out Last Year!
Sweetheart Hair Claw Clip in Toasted Teddy
Model wearing Sweetheart Clip in Toasted Teddy in hair.
Sweetheart Clip in Toasted Teddy
$36
New + Limited Edition
Sweetheart Hair Claw Clip in Cocoa Cashmere
Closeup view of model wearing Sweetheart Clip in Cocoa Cashmere in hair.
Sweetheart Clip in Cocoa Cashmere
$36
New + Limited Edition
Sweetheart Hair Claw Clip in Vanilla Chai
Model wearing Sweetheart Clip in Vanilla Chai in hair.
Sweetheart Clip in Vanilla Chai
$36
Award Winner
New + Limited Edition
Bamboo Paddle Brush in Toasted Sugar
olivia jade brushing hair with bamboo paddle brush
Bamboo Paddle Brush in Toasted Sugar
$54
New + Limited Edition
Bristle view of Mini Boar Bristle Brush in Toasted Sugar.
olivia jade brushing hair with mini boar brush while wearing popstar clips
Mini Boar Bristle Brush in Toasted Sugar
$48
New + Limited Edition
Flat Hair Brush in Toasted Sugar
Assorted Emi Jay hair brushes with Aura Hair + Body Mist in Toasted Sugar on bed.
Flat Brush in Toasted Sugar
$52
Bow Barrette Hair Clip in Fireside
Model sitting in car wearing bow barrette in fireside.
Bow Barrette in Fireside
$22
View all
30 products

Keep in touch

Join us for exclusive updates, sales, behind the scenes, events and more.

  • Instagram
  • Facebook
  • YouTube
  • Pinterest
  • TikTok

Extras

  • Our Story
  • Press
  • Events
  • Lookbooks
  • Wallpapers
  • Emi Jay Ladies
  • Email + Text Sign-up

Info

  • Shipping
  • Returns
  • FAQ
  • Terms & Conditions
  • Privacy Policy

Support

  • Contact
  • Sparkle Rewards
  • Store Locator
  • Account
  • Order Status
  • Subscriptions

Connect

  • Instagram
  • Facebook
  • Pinterest
  • TikTok
  • Download our app

© 2026 Emi Jay