model sitting on floor brushing hair with styling brush in pink sugarstyling brush in pink sugar next to big effing clip in pink sugar and popstar clipsmodel brushing hair with boar bristle brush while wearing big effing clips in pink sugar in hair and on shoulder strap

BATHROOM DIARIES

Getting ready > going out. Complete your bathroom counter's collection with brushes made to unlock your hair's full potential.

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New Arrivals

model brushing hair with styling brush in virgostyling brushes in virgo with big effing clip in virgomodel looking at mirror while brushing hair with round brush in virgo

RENEWED ROUTINE

This is your sign to renew and refresh your daily hair routine. Crafted with the finest bristles, explore brushes made to detangle, smooth and glide along each strand.

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Shop by category

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Mini Brushes
big effing clip in buttercream with bamboo brushes in leche
Big Effing Clips®
model looking at camera while holding bamboo paddle brush in pink sugar
Paddle Brushes
model holding a styling brush in tortoise behind her back
Flat Brushes
model looking at camera while holding pink sugar styling brushesPink Sugar Styling Brushes with Big Effing Clip in Pink Sugarmodel holding pink sugar and leche styling brushes

BECAUSE YOUR HAIR DESERVES IT

As the new season approaches, explore our newest styling brushes to enhance your hair routine for early mornings and late nights.

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model brushing hair with tortoise styling brushboar bristle brush in tortoise with Big Effing Clip in Tortoise next to drink with icemodel sitting at table with tortoise hair accesories holding a boar bristle brush

GUIDE TO GOOD HAIR

Enjoy smooth and sleek hairstyles, courtesy of the Mini Boar Bristle Brush. Made with natural boar bristles that glide flawlessly through your hair.

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big effing clip in pink sugar with styling brushesstyling brushes in pink sugar with big effing clip in pink sugar

Inspired by

"Here to enhance your on-the-go hairstyles. With The Bamboo Paddle Brush as our hero brush, we strived to create supporting tools for all effortless styling needs. Whether it's a quick and simple sleek on the go, a teasing moment, or a bit of volume, these Styling Brushes were designed with 100% bamboo, natural boar bristles and lots of love."
Explore Styling Brushes
model on beach with Ponytail Barrette in Tortoise Heart in hairmodel in ocean wearing Ponytail Barrette in Tortoise Heartcloseup of model wearing Ponytail Barrette in Tortoise Heart

AN ODE TO SUMMER

As we transition from our favorite season of warmth and sunshine, shop transitional neutral pieces that'll take you from summer to fall and beyond.

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About us

A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community.

Our Story

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