Your Sweetest New Scent
For hair that smells as good as it looks, discover our NEW Aura Hair Mist in “Toasted Sugar” - a heavenly blend of spun sugar, tonka bean, vanilla, and delicate amber.
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For The Gourmand Lover
Your new seasonal scent is served. Warm, sweet, and slightly addictive, shop “Toasted Sugar” Hair + Body Mist for a rich and alluring fragrance all cozy season long.
From Our Camera Roll
Sweet and cozy moments. Discover our new Toasted Sugar fragrance + matching accessories to pair for your hair’s best holiday season ahead.

Inspired By
“Aura Hair Mist in Toasted Sugar is your new cozy season hair essential. We wanted a scent that wraps you in warm, gourmand sweetness - think creamy vanilla, warm sugar and the softest winter glow. Whether you’re heading to a festive night out, curling up by the fire, or just want to carry that delicious holiday warmth with you, Toasted Sugar is the finishing touch you’ll reach for all season long.”
A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community.
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