SIMPLIFY YOUR ROUTINE

Here to make getting ready dreamy and easy. Formulated to provide a smooth and flawless finish, pair our Angelstick smoothing balm with The Big Effing Clip for a match made in hair heaven.

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FOR THE PONYTAIL PRINCESS

Achieve heavenly hair, anywhere. Designed for girls on the go, explore signature styling products, brushes and accessories to toss on your bag for effortless touch-ups on the move.

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HEAVENLY HAIR IS BACK

The wait is over, Angelstick is available for pre-order. Fragrance-free and unscented, Angelstick is formulated with clean, mane-nourishing ingredients. This holy grail essential glides over strands to sleek and smooth flyaways.

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BOWS AND BABY BLUES

Discover our latest collection, filled with bows thoughtfully designed to dance delicately across your hair.

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FRESH DETAILS

Slip into a dreamy world of pearls and pastels filled with new go-to getting ready essentials. Designed with simplicity in mind, your guide to a heavenly routine starts here.

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Crème de la Crème hair accessories

Inspired by

“Discover Crème de la Crème, a collection full of perfectly poised accessories. Designed as your new go-to pieces, these sweet ballet-inspired accessories are perfect for bringing a touch of effortless French elegance and hyperfemininity to your every day. We hope this collection brings you ethereal sparks of joy.”
About us

A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community.

Follow us @emijayinc