New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.
All Colors
new arrival
heavenly hair milk
3-in-1 styling serum provides heat protection up to 450 degrees Fahrenheit decreases drying time for frizz free hair seamlessly detangles or the perfect air dry or blow dry
Heavenly Hair Milk™
484 kr
new arrival
Heavenly Hair Towel in Buttercup rolled
elsa hosk adjusting Heavenly Hair Towel in Buttercup
Heavenly Hair Towel in Buttercup
460 kr
Join 
Waitlist
best seller
Sweetheart Clip in Hugo Spritz
elsa hosk standing in doorway wearing Sweetheart Clip in Hugo Spritz in hair
Sweetheart Clip in Hugo Spritz
436 kr
award winner
Big Effing Clip in Lemon Sugar
assorted emi jay hair accessories
Big Effing Clip in Lemon Sugar
436 kr
new arrival
Sweetheart Clip in Pink Limonata
assorted emi jay hair care and accessories
Sweetheart Clip in Pink Limonata
436 kr
new arrival
Linen Pouch in En Route
Linen Pouch in En Route with emi jay hair accessories
Linen Pouch in En Route
436 kr
award winner
Big Effing Clip in Pastel Cabana
Big Effing Clip in Pastel Cabana
Big Effing Clip in Pastel Cabana
436 kr
award winner
Big Effing Clip Hair Claw in Pool Boy
elsa hosk wearing Big Effing Clip in Pool Boy on shirt and sweetheart clip in hair
Big Effing Clip in Pool Boy
436 kr
Join 
Waitlist
new arrival
Sweetheart Clip in Daisy Pink Picnic
model wearing Sweetheart Clip in Daisy Pink Picnic in hair
Sweetheart Clip in Daisy Pink Picnic
436 kr
new arrival
Popstar Clips in Strawberry Granita
closeup of model wearing assorted heavenly hair milk popstar clips in hair
Popstar Clips in Strawberry Granita
412 kr
new arrival
Sweetheart Clip in Daisy Blue Picnic
elsa hosk wearing Sweetheart Clip in Daisy Blue Picnic in hair while touching fruit in tree
Sweetheart Clip in Daisy Blue Picnic
436 kr
join the waitlist
Popstar Creaseless Makeup Hair Clips in Berry Parfait
elsa hosk wearing Emi Jay robe and assorted popstar clips in hair
Popstar Clips in Berry Parfait
412 kr
Join 
Waitlist
award winner
Big Effing Clip Hair Claw in Lemon Gelato
elsa hosk looking in bathroom mirror while wearing big effing clip in lemon gelato in hair
Big Effing Clip in Lemon Gelato
460 kr
new arrival
Popstar Creaseless Makeup Hair Clips in Italian Ice
closeup of elsa hosk wearing Popstar Creaseless Makeup Hair Clips in Italian Ice and Panna Cotta
Popstar Clips in Italian Ice
412 kr
new arrival
Sweetheart Clip in Two Scoops
elsa hosk laying on chair with Sweetheart Clip in Two Scoops in hair
Sweetheart Clip in Two Scoops
436 kr
new arrival
Popstar Creaseless Makeup Hair Clips in Panna Cotta
closeup of elsa hosk wearing Popstar Creaseless Makeup Hair Clips in Italian Ice and Panna Cotta
Popstar Clips in Panna Cotta
412 kr
new arrival
Sweetheart Clip in Summer Lilies
assorted hair accessories and linen pouch on counter
Sweetheart Clip in Summer Lilies
436 kr
new arrival
Linen Pouch in Out of Office
Linen Pouch in Out of Office filled with assorted hair accessories and heavenly hair milk
Linen Pouch in Out of Office
436 kr
new arrival
Starlet Headband in Amaretto Cabana front and side view
model wearing Starlet Headband in Amaretto Cabana
Starlet Headband in Amaretto Cabana
412 kr
new arrival
Starlet Headband in Grey Cabana front and side views
model wearing Starlet Headband in Grey Cabana
Starlet Headband in Grey Cabana
412 kr
award winner
Bamboo Paddle Brush in Lemon Sugar
elsa hosk brushing hair with Bamboo Paddle Brush in Lemon Sugar
Bamboo Paddle Brush in Lemon Sugar
654 kr
new arrival
flat hair brush in lemon sugar
elsa hosk having hair brushed with flat brush in lemon sugar
Flat Brush in Lemon Sugar
630 kr
new arrival
Mini Boar Bristle Bamboo Hair Brush in Lemon Sugar
mini boar bristle brush in lemon sugar with eyelet scrunchie, angelstick, big effing clip, and heavenly hair milk
Mini Boar Bristle Brush in Lemon Sugar
581 kr
new arrival
Styling Bamboo Hair Brush in Lemon Sugar
model brushing hair with styling brush in lemon sugar
Styling Brush in Lemon Sugar
351 kr
new arrival
Eyelet Scrunchie Butter Yellow Ponytail Holder in Daylily
model adjusting Eyelet Scrunchie in Daylily in hair
Eyelet Scrunchie in Daylily
267 kr
Limited Edition
Heavenly Hair Milk Sticker Set
Heavenly Hair Milk Sticker Set
73 kr
Join 
Waitlist
join the waitlist
Popstar Clips in Dove Wing
model wearing Popstar Clips in Dove Wing in hair
Popstar Clips in Dove Wing
412 kr
Join 
Waitlist
back in stock
sweetheart clip in love beam
model wearing sweetheart clip in love beam in hair
Sweetheart Clip in Love Beam
436 kr
back in stock
Sweetheart Clip in Angel Aura
closeup of model wearing sweetheart clip in angel aura in hair
Sweetheart Clip in Angel Aura
436 kr
back in stock
Sweetheart Clip in Pink Chantilly Angel Food
Sweetheart Clip in Pink Chantilly Angel Food
Sweetheart Clip in Pink Chantilly Angel Food
436 kr
award winner
Big Effing Clip in Pink Chantilly
model washing face in sink while wearing Big Effing Clip in Pink Chantilly
Big Effing Clip in Pink Chantilly
436 kr
Lil Effing Clip in Pink Chantilly
Lil Effing Clip in Pink Chantilly with assorted hair care and accessories
Lil Effing Clip in Pink Chantilly
363 kr
Join 
Waitlist
Popstar Clips in Pink Flutters
Popstar Clips in Pink Flutters and Strawberry Crêpe in hair
Popstar Clips in Pink Flutters
412 kr
Popstar Clips in Strawberry Crêpe
Popstar Clips in Pink Flutters and Strawberry Crêpe in hair
Popstar Clips in Strawberry Crepe
412 kr
Join 
Waitlist
Petite Clip in Pink Chantilly
Petite Clip in Pink Chantilly with assorted hair accessories
Petite Clip in Pink Chantilly
267 kr
Wide Starlet Headband in Pink Chantilly front and side view
model laying in bed reading book while wearing Wide Starlet Headband in Pink Chantilly
Starlet Headband in Pink Chantilly
412 kr
Sweetheart Clip in Bordeaux Cherry Pie
Assorted Pink Chantilly Sweetheart Clips with Halo Hair Oil and Angelstick
Sweetheart Clip in Bordeaux Cherry Pie
436 kr
Join 
Waitlist
Wide Starlet Headband in Cherry Kiss front and side views
Wide Starlet Headbands in Pink Chantilly and Cherry Kiss with assorted hair accessories
Starlet Headband in Cherry Kiss
412 kr
Sweetheart Clip in Bordeaux Chantilly Angel Food
assorted Pink Chantilly Sweetheart Hair Claw Clips
Sweetheart Clip in Bordeaux Chantilly Angel Food
436 kr
Flat Brush in Pink Chantilly
Flat Brush and Styling Brush in Pink Chantilly with assorted hair care and accessories
Flat Brush in Pink Chantilly
630 kr
Styling Brush in Pink Chantilly
Styling Brush in Pink Chantilly with assorted hair accessories
Styling Brush in Pink Chantilly
351 kr
award winner
Bamboo Paddle Brush in Pink Chantilly
Bamboo Paddle Brush in Pink Chantilly with assorted styling tools and hair care
Bamboo Paddle Brush in Pink Chantilly
654 kr
best seller
Mini Boar Bristle Brush in Pink Chantilly
model sitting in front of vanity brushing hair with Mini Boar Bristle Brush in Pink Chantilly
Mini Boar Bristle Brush in Pink Chantilly
581 kr
award winner
Halo Hair Oil
close-up image of dropper with halo hair oil bottle
Halo Hair Oil
460 kr
Popstar Clips in Night In
model wearing Popstar Clips in Night out and night in
Popstar Clips in Night In
412 kr
Popstar Clips in Night Out
model wearing Popstar Clips in Night In and night out in hair
Popstar Clips in Night Out
412 kr
Mini Iconic Velvet Bow Barrette in Baby Mauve
Mini Iconic Velvet Bow Barrette in Baby Mauve
Mini Iconic Velvet Bow Barrette in Baby Mauve
267 kr
Mini Iconic Velvet Bow Barrette in Noir
model wearing Mini Iconic Velvet Bow Barrette in Noir in hair
Mini Iconic Velvet Bow Barrette in Noir
267 kr
Iconic Velvet Bow Barrette in Baby Mauve
Iconic Velvet Bow Barrette in Baby Mauve, darling scrunchie in rosewood, angelstick, mini boar brush in pink sugar, halo hair oil, big effing clip, and sweetheart clips
Iconic Velvet Bow Barrette in Baby Mauve
267 kr
Iconic Velvet Bow Barrette in Noir
closeup of model wearing Bow Barrette in Iconic Velvet in hair
Iconic Velvet Bow Barrette in Noir
267 kr
award winner
Big Effing Clip in Baby Mauve
model looking away from drink with hand on chin while sitting at table with Big Effing Clip in Baby Mauve in hair
Big Effing Clip in Baby Mauve
436 kr
join the waitlist
Wide Starlet Headband in Tortoise front and side view
Wide Starlet Headband in Tortoise front view
Starlet Headband in Tortoise
412 kr
Join 
Waitlist
Bow Barrette in Sheer Baby Mauve
Bow Barrette in Sheer Baby Mauve on bathroom counter with halo hair oil, dream creme, big effing clip in pink sugar, cocktail glass with pink liquid, and pouch
Bow Barrette in Sheer Baby Mauve
218 kr
Bow Barrette in Sheer Noir
model wearing Bow Barrette in Sheer Noir in hair
Bow Barrette in Sheer Noir
218 kr
Terry Pouch in Baby Mauve
Terry Pouch in Baby Mauve with assorted emi jay hair care and accessories
Terry Pouch in Baby Mauve
436 kr
Darling Scrunchie in Rosewood
Iconic Velvet Bow Barrette in Baby Mauve, darling scrunchie in rosewood, angelstick, mini boar brush in pink sugar, halo hair oil, big effing clip, and sweetheart clips
Darling Scrunchie in Rosewood
146 kr
Darling Scrunchie in Cookie Butter
Darling Scrunchie in Cookie Butter with sweetheart clip and detangling comb
Darling Scrunchie in Cookie Butter
146 kr
Sweet Dreams Silk Scrunchie in Baby Mauve
Sweet Dreams Silk Scrunchie in Baby Mauve
388 kr
award winner
Dream Crème™
Dream Crème topless
Dream Crème™
533 kr
Lil Effing Clip in Chantilly
Lil Effing Clip in Chantilly
363 kr
Join 
Waitlist
award winner
Big Effing Clip in Chantilly
closeup of model wearing big effing clip in chantilly in hair
Big Effing Clip in Chantilly
436 kr
award winner
Big Effing Clip in Hazelnut
model wearing Big Effing Clip in Hazelnut with her arms up
Big Effing Clip in Hazelnut
436 kr
award winner
Big Effing Clip in Doe
Big Effing Clips in Hazelnut + Doe
Big Effing Clip in Doe
436 kr
Petite Clip in Chantilly
petite clip in chantilly front
Petite Clip in Chantilly
267 kr
back in stock
Sweetheart Clip in Cocoa Chantilly Angel Food
model wearing Sweetheart Clip in Cocoa Chantilly Angel Food in hair
Sweetheart Clip in Cocoa Chantilly Angel Food
436 kr
best seller
Sweetheart Clip in Soufflé
Chantilly Sweetheart Clips
Sweetheart Clip in Soufflé
436 kr
Ponytail Barrette in Chantilly
model wearing Ponytail Barrette in Chantilly
Ponytail Barrette in Chantilly
351 kr
Ponytail Barrette in Chantilly Papillon
model wearing Ponytail Barrette in Chantilly Papillon
Ponytail Barrette in Chantilly Papillon
351 kr
Ponytail Barrette in Chantilly Bloom
model wearing Ponytail Barrette in Chantilly Bloom in hair
Ponytail Barrette in Chantilly Bloom
388 kr
Hair Pin in Chantilly Wings
model wearing Hair Pin in Chantilly Wings in hair
Hair Pin in Chantilly Wings
351 kr
Join 
Waitlist
Popstar Clips in Biscotti Baby
assorted chantilly hair accessories
Popstar Clips in Biscotti Baby
412 kr
Popstar Clips in Vanilla Bean
model wearing iPopstar Clips in Coco Crepe and vanilly bean in hair while looking in mirror
Popstar Clips in Vanilla Bean
412 kr
Popstar Clips in Coco Crepe
model wearing iPopstar Clips in Coco Crepe and vanilly bean in hair while looking in mirror
Popstar Clips in Coco Crepe
412 kr
Popstar Clips in Tiramisu
assorted chantilly hair accessories
Popstar Clips in Tiramisu
412 kr
award winner
Bamboo Paddle Brush in Chantilly
Bamboo Paddle Brush in Chantilly with Heartbreaker and Sweetheart Clip
Bamboo Paddle Brush in Chantilly
654 kr
Flat Brush in Chantilly
model brushing hair with Flat Brush in Chantilly
Flat Brush in Chantilly
630 kr
best seller
Mini Boar Bristle Brush in Chantilly
model brushing hair with Mini Boar Bristle Brush in Chantilly
Mini Boar Bristle Brush in Chantilly
581 kr
Styling Brush in Chantilly
Chantilly styling brushes and comb
Styling Brush in Chantilly
351 kr
Detangling Comb in Chantilly
model using Detangling Comb in Chantilly in hair
Detangling Comb in Chantilly
388 kr
Starlet Headband in Chantilly front and side view
model sitting on couch with Starlet Headband in Chantilly in hair
Starlet Headband in Chantilly
412 kr
Recently viewed