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NOW OPEN: The Holiday Shop
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Exclusive: Limited Edition 2026 Emi Jay Ornament
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NEW Dream Crème™ Hair Mask
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Angel Hold™
Heavenly Hair Milk™
Halo Oil
New Dream Crème Mask
Gourmand season is here
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NEW DedCool x Emi Jay Collab
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New: Big Effing Clips
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NEW DedCool x Emi Jay Collab
NEW Toasted Sugar
New Arrivals: Toasted Sugar
New: DedCool x Emi Jay Collab
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NEW Toasted Sugar
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Allure Best of Beauty Winner 2026
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Exclusive: Limited Edition 2026 Emi Jay Ornament
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New Dream Crème Mask
New Arrivals: Toasted Sugar
Gifts Under $30
Give the gift of good hair this holiday season. Discover dreamy gift sets, holiday exclusives, and limited edition treats for everyone on your list (including you).
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New + Limited Edition
Cozy Scrunchie in Oat Latte Knit
204 kr
Best Seller
Lil Effing Clip in Buttercream
382 kr
New + Limited Edition
Exclusive
Bedtime Angel Socks
229 kr
Emi Jay Digital Gift Card
from 250,40 kr
Under $30
Hair Pin in Buttercream
306 kr
Exclusive
Limited Edition Angel Phone Grip
178 kr
Lil Effing Clip in Chantilly
382 kr
Limited Edition
Exclusive
Aura Hair + Body Mist™ Keychain
356 kr
Petite Clip in Chantilly
280 kr
New + Limited Edition
Cozy Scrunchie in Cookie Crumbs Knit
204 kr
Award Winner
Back in stock
Limited Edition Mini Angelstick + Keychain Duo
356 kr
New + Limited Edition
Infinity Headband in Cookie Crumbs Knit
229 kr
Back In Stock
Petite Clip in Buttercream
280 kr
Bow Barrette in Oyster
229 kr
Petite Clip in Pink Sugar
280 kr
Lil Effing Clip in Pink Sugar
382 kr
New + Limited Edition
Cozy Scrunchie in Dream Cloud Knit
204 kr
New + Limited Edition
Infinity Headband in Dream Cloud Knit
229 kr
New + Limited Edition
Cozy Scrunchie in Heather Cloud Knit
204 kr
New + Limited Edition
Infinity Headband in Heather Cloud Knit
229 kr
New + Limited Edition
Exclusive
Dream Crème Toasted Sugar Playing Cards
306 kr
Pointelle Headband in Azure
229 kr
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Best-Selling Favorites
Tried, loved, and award-winning hair essentials, thoughtfully bundled for the season.
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Cloud Popstar Clips in Angel Wish
229 kr
Pointelle Headband in Milk
229 kr
Iconic Velvet Bow Barrette in Baby Mauve
280 kr
Bow Barrette in Fireside
280 kr
Mini Iconic Velvet Bow Barrette in Baby Mauve
280 kr
Iconic Velvet Bow Barrette in Noir
280 kr
Mini Cloud Clip in Grey Smoke
356 kr
Ponytail Barrette in Chantilly
369 kr
Ponytail Barrette in Pink Cloud
369 kr
Mini Cloud Clip in Pink Smoke
356 kr
Cloud Popstar Clips in Daydream
229 kr
Heartbreaker Clip in Pink Smoke
382 kr
Heartbreaker Clip in Lilac Smoke
382 kr
Iconic Velvet Bow Barrette in Mocha Mousse
280 kr
Ponytail Barrette in Tortoise Cherry
369 kr
Hair Pin in Cherry Kiss
306 kr
Back In Stock
Lil Effing Clip in Cherry Kiss
382 kr
Lil Effing Clip in Noir
382 kr
Best Seller
Lil Effing Clip in Blueberry
382 kr
Hair Pin in Tortoise
306 kr
Hair Pin in Tortoise Hibiscus
306 kr
Hair Pin in Noir
306 kr
Mini Iconic Velvet Bow Barrette in Noir
280 kr
Back In Stock
Petite Clip in Tortoise
280 kr
Petite Clip in Cherry Kiss
280 kr
Petite Clip in Noir
280 kr
Back In Stock
Petite Clip in Blueberry
280 kr
Petite Clip in Toasted
280 kr
Petite Clip in Pink Chantilly
280 kr
Travel Size
New
Heavenly Hair Milk™
204 kr
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