New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.
All Colors
new arrival
heavenly hair milk
3-in-1 styling serum provides heat protection up to 450 degrees Fahrenheit decreases drying time for frizz free hair seamlessly detangles or the perfect air dry or blow dry
Heavenly Hair Milk™
146 NIS
new arrival
Heavenly Hair Towel in Buttercup rolled
Heavenly Hair Towel in Buttercup on towel rack below emi jay hair care and accessories on shelves
Heavenly Hair Towel in Buttercup
139 NIS
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Waitlist
best seller
Sweetheart Clip in Hugo Spritz
model standing in doorway wearing Sweetheart Clip in Hugo Spritz in hair
Sweetheart Clip in Hugo Spritz
132 NIS
award winner
Big Effing Clip in Lemon Sugar
assorted emi jay hair accessories
Big Effing Clip in Lemon Sugar
132 NIS
new arrival
Sweetheart Clip in Pink Limonata
assorted emi jay hair care and accessories
Sweetheart Clip in Pink Limonata
132 NIS
new arrival
Linen Pouch in En Route
Linen Pouch in En Route with emi jay hair accessories
Linen Pouch in En Route
132 NIS
award winner
Big Effing Clip in Pastel Cabana
Big Effing Clip in Pastel Cabana
Big Effing Clip in Pastel Cabana
132 NIS
award winner
Big Effing Clip Hair Claw in Pool Boy
assorted emi jay hair accessories
Big Effing Clip in Pool Boy
132 NIS
new arrival
Sweetheart Clip in Daisy Pink Picnic
model wearing Sweetheart Clip in Daisy Pink Picnic in hair
Sweetheart Clip in Daisy Pink Picnic
132 NIS
new arrival
Popstar Clips in Strawberry Granita
heavenly hair milk popstar clips on polaroid picture of elsa
Popstar Clips in Strawberry Granita
124 NIS
new arrival
Sweetheart Clip in Daisy Blue Picnic
model wearing Sweetheart Clip in Daisy Blue Picnic in hair while touching fruit in tree
Sweetheart Clip in Daisy Blue Picnic
132 NIS
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Popstar Creaseless Makeup Hair Clips in Berry Parfait
heavenly hair milk popstar clips on polaroid picture of elsa
Popstar Clips in Berry Parfait
124 NIS
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Waitlist
award winner
Big Effing Clip Hair Claw in Lemon Gelato
model looking in bathroom mirror while wearing big effing clip in lemon gelato in hair
Big Effing Clip in Lemon Gelato
139 NIS
new arrival
Popstar Creaseless Makeup Hair Clips in Italian Ice
closeup of model wearing Popstar Creaseless Makeup Hair Clips in Italian Ice and Panna Cotta
Popstar Clips in Italian Ice
124 NIS
new arrival
Sweetheart Clip in Two Scoops
Sweetheart Clip in Daisy Blue Picnic and Sweetheart Clip in Two Scoops with assorted hair accessories and hair milk
Sweetheart Clip in Two Scoops
132 NIS
new arrival
Popstar Creaseless Makeup Hair Clips in Panna Cotta
closeup of model wearing Popstar Creaseless Makeup Hair Clips in Italian Ice and Panna Cotta
Popstar Clips in Panna Cotta
124 NIS
new arrival
Sweetheart Clip in Summer Lilies
assorted hair accessories and linen pouch on counter
Sweetheart Clip in Summer Lilies
132 NIS
new arrival
Linen Pouch in Out of Office
Linen Pouch in Out of Office filled with assorted hair accessories and heavenly hair milk
Linen Pouch in Out of Office
132 NIS
new arrival
Starlet Headband in Amaretto Cabana front and side view
model wearing Starlet Headband in Amaretto Cabana
Starlet Headband in Amaretto Cabana
124 NIS
new arrival
Starlet Headband in Grey Cabana front and side views
model wearing Starlet Headband in Grey Cabana
Starlet Headband in Grey Cabana
124 NIS
award winner
Bamboo Paddle Brush in Lemon Sugar
Model brushing hair with Bamboo Paddle Brush in Lemon Sugar
Bamboo Paddle Brush in Lemon Sugar
197 NIS
new arrival
flat hair brush in lemon sugar
model having hair brushed with flat brush in lemon sugar
Flat Brush in Lemon Sugar
190 NIS
new arrival
Mini Boar Bristle Bamboo Hair Brush in Lemon Sugar
mini boar bristle brush in lemon sugar with eyelet scrunchie, angelstick, big effing clip, and heavenly hair milk
Mini Boar Bristle Brush in Lemon Sugar
176 NIS
new arrival
Styling Bamboo Hair Brush in Lemon Sugar
model with hair in towe and eyelet scrunchie on wrist sitting next to styling brush in lemon sugar and big effing clip while picking up heavenly hair milk and mini boar bristle brush
Styling Brush in Lemon Sugar
106 NIS
new arrival
Eyelet Scrunchie Butter Yellow Ponytail Holder in Daylily
model adjusting Eyelet Scrunchie in Daylily in hair
Eyelet Scrunchie in Daylily
81 NIS
Limited Edition
Heavenly Hair Milk Sticker Set
Heavenly Hair Milk Sticker Set
22 NIS
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Waitlist
join the waitlist
Popstar Clips in Dove Wing
model wearing Popstar Clips in Dove Wing while using aura hair mist
Popstar Clips in Dove Wing
124 NIS
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Waitlist
back in stock
sweetheart clip in love beam
model wearing sweetheart clip in love beam in hair
Sweetheart Clip in Love Beam
132 NIS
back in stock
Sweetheart Clip in Angel Aura
closeup of model wearing sweetheart clip in angel aura in hair
Sweetheart Clip in Angel Aura
132 NIS
back in stock
Sweetheart Clip in Pink Chantilly Angel Food
Sweetheart Clip in Pink Chantilly Angel Food
Sweetheart Clip in Pink Chantilly Angel Food
132 NIS
award winner
Big Effing Clip in Pink Chantilly
model washing face in sink while wearing Big Effing Clip in Pink Chantilly
Big Effing Clip in Pink Chantilly
132 NIS
Lil Effing Clip in Pink Chantilly
Lil Effing Clip in Pink Chantilly with assorted hair care and accessories
Lil Effing Clip in Pink Chantilly
110 NIS
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Waitlist
Popstar Clips in Pink Flutters
Popstar Clips in Pink Flutters and Strawberry Crêpe in hair
Popstar Clips in Pink Flutters
124 NIS
Popstar Clips in Strawberry Crêpe
Popstar Clips in Pink Flutters and Strawberry Crêpe with assorted hair care and accessories
Popstar Clips in Strawberry Crepe
124 NIS
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Waitlist
Petite Clip in Pink Chantilly
Petite Clip in Pink Chantilly with assorted hair accessories
Petite Clip in Pink Chantilly
81 NIS
Wide Starlet Headband in Pink Chantilly front and side view
model sitting on bed with Wide Starlet Headband in Pink Chantilly in hair
Starlet Headband in Pink Chantilly
124 NIS
Sweetheart Clip in Bordeaux Cherry Pie
Assorted Pink Chantilly Sweetheart Clips with Halo Hair Oil and Angelstick
Sweetheart Clip in Bordeaux Cherry Pie
132 NIS
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Waitlist
Wide Starlet Headband in Cherry Kiss front and side views
Wide Starlet Headbands in Pink Chantilly and Cherry Kiss with assorted hair accessories
Starlet Headband in Cherry Kiss
124 NIS
Sweetheart Clip in Bordeaux Chantilly Angel Food
assorted Pink Chantilly Sweetheart Hair Claw Clips
Sweetheart Clip in Bordeaux Chantilly Angel Food
132 NIS
Flat Brush in Pink Chantilly
Flat Brush and Styling Brush in Pink Chantilly with assorted hair care and accessories
Flat Brush in Pink Chantilly
190 NIS
Styling Brush in Pink Chantilly
Styling Brush in Pink Chantilly with assorted hair accessories
Styling Brush in Pink Chantilly
106 NIS
award winner
Bamboo Paddle Brush in Pink Chantilly
Bamboo Paddle Brush in Pink Chantilly with assorted styling tools and hair care
Bamboo Paddle Brush in Pink Chantilly
197 NIS
best seller
Mini Boar Bristle Brush in Pink Chantilly
model sitting in front of vanity brushing hair with Mini Boar Bristle Brush in Pink Chantilly
Mini Boar Bristle Brush in Pink Chantilly
176 NIS
Halo Hair Oil
close-up image of dropper with halo hair oil bottle
Halo Hair Oil
139 NIS
award winner
Big Effing Clip in Mulberry
closeup of model wearing Big Effing Clip in Mulberry in hair
Big Effing Clip in Mulberry
132 NIS
Popstar Clips in Night In
model wearing Popstar Clips in Night out and night in
Popstar Clips in Night In
124 NIS
Popstar Clips in Night Out
model wearing Popstar Clips in Night In and night out in hair
Popstar Clips in Night Out
124 NIS
Mini Iconic Velvet Bow Barrette in Baby Mauve
Mini Iconic Velvet Bow Barrette in Baby Mauve
Mini Iconic Velvet Bow Barrette in Baby Mauve
81 NIS
Mini Iconic Velvet Bow Barrette in Noir
model wearing Mini Iconic Velvet Bow Barrette in Noir in hair
Mini Iconic Velvet Bow Barrette in Noir
81 NIS
Iconic Velvet Bow Barrette in Baby Mauve
Iconic Velvet Bow Barrette in Baby Mauve, darling scrunchie in rosewood, angelstick, mini boar brush in pink sugar, halo hair oil, big effing clip, and sweetheart clips
Iconic Velvet Bow Barrette in Baby Mauve
81 NIS
Iconic Velvet Bow Barrette in Noir
closeup of model wearing Bow Barrette in Iconic Velvet in hair
Iconic Velvet Bow Barrette in Noir
81 NIS
award winner
Big Effing Clip in Baby Mauve
model looking away from drink with hand on chin while sitting at table with Big Effing Clip in Baby Mauve in hair
Big Effing Clip in Baby Mauve
132 NIS
Join 
Waitlist
join the waitlist
Wide Starlet Headband in Tortoise front and side view
Wide Starlet Headband in Tortoise front view
Starlet Headband in Tortoise
124 NIS
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Waitlist
Bow Barrette in Sheer Baby Mauve
Bow Barrette in Sheer Baby Mauve on bathroom counter with halo hair oil, dream creme, big effing clip in pink sugar, cocktail glass with pink liquid, and pouch
Bow Barrette in Sheer Baby Mauve
66 NIS
Bow Barrette in Sheer Noir
model wearing Bow Barrette in Sheer Noir in hair
Bow Barrette in Sheer Noir
66 NIS
Terry Pouch in Baby Mauve
Terry Pouch in Baby Mauve with assorted emi jay hair care and accessories
Terry Pouch in Baby Mauve
132 NIS
Darling Scrunchie in Rosewood
Iconic Velvet Bow Barrette in Baby Mauve, darling scrunchie in rosewood, angelstick, mini boar brush in pink sugar, halo hair oil, big effing clip, and sweetheart clips
Darling Scrunchie in Rosewood
44 NIS
Darling Scrunchie in Cookie Butter
Darling Scrunchie in Cookie Butter with sweetheart clip and detangling comb
Darling Scrunchie in Cookie Butter
44 NIS
Sweet Dreams Silk Scrunchie in Baby Mauve
Sweet Dreams Silk Scrunchie in Baby Mauve
117 NIS
Dream Crème™
Dream Crème topless
Dream Crème™
161 NIS
Lil Effing Clip in Chantilly
Lil Effing Clip in Chantilly
110 NIS
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Waitlist
award winner
Big Effing Clip in Chantilly
closeup of model wearing big effing clip in chantilly in hair
Big Effing Clip in Chantilly
132 NIS
award winner
Big Effing Clip in Hazelnut
model wearing Big Effing Clip in Hazelnut with her arms up
Big Effing Clip in Hazelnut
132 NIS
join the waitlist
Big Effing Clip in Doe
Big Effing Clips in Hazelnut + Doe
Big Effing Clip in Doe
132 NIS
Join 
Waitlist
Petite Clip in Chantilly
petite clip in chantilly front
Petite Clip in Chantilly
81 NIS
Sweetheart Clip in Chantilly Angel Food
model wearing Sweetheart Clip in Chantilly Angel Food in hair
Sweetheart Clip in Chantilly Angel Food
132 NIS
back in stock
Sweetheart Clip in Cocoa Chantilly Angel Food
model wearing Sweetheart Clip in Cocoa Chantilly Angel Food in hair
Sweetheart Clip in Cocoa Chantilly Angel Food
132 NIS
best seller
Sweetheart Clip in Soufflé
Chantilly Sweetheart Clips
Sweetheart Clip in Soufflé
132 NIS
Ponytail Barrette in Chantilly
model wearing Ponytail Barrette in Chantilly
Ponytail Barrette in Chantilly
106 NIS
Ponytail Barrette in Chantilly Papillon
model wearing Ponytail Barrette in Chantilly Papillon
Ponytail Barrette in Chantilly Papillon
106 NIS
Ponytail Barrette in Chantilly Bloom
model wearing Ponytail Barrette in Chantilly Bloom in hair
Ponytail Barrette in Chantilly Bloom
117 NIS
Hair Pin in Chantilly Wings
model wearing Hair Pin in Chantilly Wings in hair
Hair Pin in Chantilly Wings
106 NIS
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Waitlist
Popstar Clips in Biscotti Baby
assorted chantilly hair accessories
Popstar Clips in Biscotti Baby
124 NIS
Popstar Clips in Vanilla Bean
model wearing iPopstar Clips in Coco Crepe and vanilly bean in hair while looking in mirror
Popstar Clips in Vanilla Bean
124 NIS
Popstar Clips in Coco Crepe
model wearing iPopstar Clips in Coco Crepe and vanilly bean in hair while looking in mirror
Popstar Clips in Coco Crepe
124 NIS
Popstar Clips in Tiramisu
assorted chantilly hair accessories
Popstar Clips in Tiramisu
124 NIS
award winner
Bamboo Paddle Brush in Chantilly
Bamboo Paddle Brush in Chantilly with Heartbreaker and Sweetheart Clip
Bamboo Paddle Brush in Chantilly
197 NIS
Flat Brush in Chantilly
model brushing hair with Flat Brush in Chantilly
Flat Brush in Chantilly
190 NIS
best seller
Mini Boar Bristle Brush in Chantilly
model brushing hair with Mini Boar Bristle Brush in Chantilly
Mini Boar Bristle Brush in Chantilly
176 NIS
Styling Brush in Chantilly
Chantilly styling brushes and comb
Styling Brush in Chantilly
106 NIS
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