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NOW OPEN: The Holiday Shop
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NEW Toasted Sugar
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Allure Best of Beauty Winner 2026
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Exclusive: Limited Edition 2026 Emi Jay Ornament
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NEW Dream Crème™ Hair Mask
Angelstick®
Angel Hold™
Heavenly Hair Milk™
Halo Oil
New Dream Crème Mask
Gourmand season is here
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Featured
NEW DedCool x Emi Jay Collab
NEW Toasted Sugar
Big Effing Clips®
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New: Big Effing Clips
New Dream Crème Hair Mask
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Featured
NEW DedCool x Emi Jay Collab
NEW Toasted Sugar
New Arrivals: Toasted Sugar
New: DedCool x Emi Jay Collab
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NEW Toasted Sugar
New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026
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Under $150
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Gifts For
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The Classic Lady
The Jetsetter
Exclusive: Limited Edition 2026 Emi Jay Ornament
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New Dream Crème Mask
New Arrivals: Toasted Sugar
Gifts Under $30
Give the gift of good hair this holiday season. Discover dreamy gift sets, holiday exclusives, and limited edition treats for everyone on your list (including you).
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New + Limited Edition
Cozy Scrunchie in Oat Latte Knit
62 NIS
Best Seller
Lil Effing Clip in Buttercream
116 NIS
New + Limited Edition
Exclusive
Bedtime Angel Socks
70 NIS
Emi Jay Digital Gift Card
from 80.66 NIS
Under $30
Hair Pin in Buttercream
93 NIS
Exclusive
Limited Edition Angel Phone Grip
55 NIS
Lil Effing Clip in Chantilly
116 NIS
Limited Edition
Exclusive
Aura Hair + Body Mist™ Keychain
109 NIS
Petite Clip in Chantilly
86 NIS
New + Limited Edition
Cozy Scrunchie in Cookie Crumbs Knit
62 NIS
Award Winner
Back in stock
Limited Edition Mini Angelstick + Keychain Duo
109 NIS
New + Limited Edition
Infinity Headband in Cookie Crumbs Knit
70 NIS
Back In Stock
Petite Clip in Buttercream
86 NIS
Bow Barrette in Oyster
70 NIS
Petite Clip in Pink Sugar
86 NIS
Lil Effing Clip in Pink Sugar
116 NIS
New + Limited Edition
Cozy Scrunchie in Dream Cloud Knit
62 NIS
New + Limited Edition
Infinity Headband in Dream Cloud Knit
70 NIS
New + Limited Edition
Cozy Scrunchie in Heather Cloud Knit
62 NIS
New + Limited Edition
Infinity Headband in Heather Cloud Knit
70 NIS
New + Limited Edition
Exclusive
Dream Crème Toasted Sugar Playing Cards
93 NIS
Pointelle Headband in Azure
70 NIS
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Best-Selling Favorites
Tried, loved, and award-winning hair essentials, thoughtfully bundled for the season.
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Cloud Popstar Clips in Angel Wish
70 NIS
Pointelle Headband in Milk
70 NIS
Iconic Velvet Bow Barrette in Baby Mauve
86 NIS
Bow Barrette in Fireside
86 NIS
Mini Iconic Velvet Bow Barrette in Baby Mauve
86 NIS
Iconic Velvet Bow Barrette in Noir
86 NIS
Mini Cloud Clip in Grey Smoke
109 NIS
Ponytail Barrette in Chantilly
113 NIS
Ponytail Barrette in Pink Cloud
113 NIS
Mini Cloud Clip in Pink Smoke
109 NIS
Cloud Popstar Clips in Daydream
70 NIS
Heartbreaker Clip in Pink Smoke
116 NIS
Heartbreaker Clip in Lilac Smoke
116 NIS
Iconic Velvet Bow Barrette in Mocha Mousse
86 NIS
Ponytail Barrette in Tortoise Cherry
113 NIS
Hair Pin in Cherry Kiss
93 NIS
Back In Stock
Lil Effing Clip in Cherry Kiss
116 NIS
Lil Effing Clip in Noir
116 NIS
Best Seller
Lil Effing Clip in Blueberry
116 NIS
Hair Pin in Tortoise
93 NIS
Hair Pin in Tortoise Hibiscus
93 NIS
Hair Pin in Noir
93 NIS
Mini Iconic Velvet Bow Barrette in Noir
86 NIS
Back In Stock
Petite Clip in Tortoise
86 NIS
Petite Clip in Cherry Kiss
86 NIS
Petite Clip in Noir
86 NIS
Back In Stock
Petite Clip in Blueberry
86 NIS
Petite Clip in Toasted
86 NIS
Petite Clip in Pink Chantilly
86 NIS
Travel Size
New
Heavenly Hair Milk™
62 NIS
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