New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.

All Colors

Sort

Dream Crème™

£35

Emi Jay Heart Tube Key

£3

limited edition

Big Effing Clip in Blue Dream

£27

Detangling Comb in Blue Sugar

£26

Award Winner

Bamboo Paddle Brush in Blue Sugar

£38

Flat Brush in Blue Sugar

£38

Mini Boar Bristle Brush in Blue Sugar

£34

Styling Brush in Blue Sugar

£23

Dream Journal

£15

limited edition

Sweet Dreams Eye Mask

£21

Detangling Comb in Tortoise

£26

Detangling Comb in Pink Sugar

£26

Limited Edition

Dream Crème Sticker Set

£5

Award Winner

Angelstick®

£30

Award Winner

Custom Bamboo Paddle Brushin in Pink Sugar Brooke

Custom Bamboo Paddle Brushin in Pink Sugar Eloise with assorted accessories

Custom Paddle Brush

£106

Big Effing Clip in Cherub Pink

£27

Angel Pouch in Rose Milk

£26

Sweetheart Clip in Blue Breeze

£27

Sweet Like Honey Pouch in Airy Blue

£26

Join
Waitlist

Baby Super Bloom Clip Set in Jelly Cloud

£10

Miss Super Bloom Clip in Jelly Cloud

£23

Big Effing Clip in Sweet Like Honey

£27

Cloud Headband in Sweet Like Honey

£13

Linen Printed Scrunchie in Sweet Like Honey

£12

Sweet Like Honey Pouch in Sweet Like Honey

£26

Sweetheart Clip in Mauve Bloom

£27

Sweet Dreams Silk Scrunchie in Lavender

£26

Barrette Set of 2 in Baby Rosette

£8

Dahlia Clip in Cherry Blossom

£27

Ponytail Barrette in Full Bloom

£18

Butterfly Headband in Peach Fuzz

£13

Eyelet Scrunchie in Cherry Blossom

£15

Miss Super Bloom Clip in Jelly Peach

£23

model wearing Baby Super Bloom Clip Set in Jelly Cloud and Jelly Lemon and Jelly Peach in hair

Baby Super Bloom Clip Set in Jelly Peach

£10

Sweet Dreams Silk Scrunchie in Rose Tan

£26

Sweet Like Honey Pouch in Sweet Pea

£26

Join
Waitlist

Big Effing Clip in Melon

£27

Sweetheart Clip in Melon Bloom

£27

Dahlia Clip in Melon

£27

Starlet Headband in Melon Tart

£15

Cream Puff Clip in Cloud

£27

Big Effing Clip in Leche

£27

Ponytail Barrette in Daydream

£18

Eyelet Scrunchie in Daffodil

£15

Big Effing Clip in Sugar Daisy

£27

Sweetheart Clip in Sugar Bloom

£27

Ponytail Barrette in Lemon Drop

£18

Ponytail Barrette in Tortoise Butterfly

£18

Sweetheart Clip in Sweet Bee

£27

Bow Barrette in Pale Yellow

£13

Sweet Dreams Silk Scrunchie in Dandelion

£26

Starlet Headband in Lemon Tart

£15

Miss Super Bloom Clip in Jelly Lemon

£23

Baby Super Bloom Clip Set in Jelly Lemon

£10

Linen Printed Scrunchie in Honey Butter

£12

Sweet Like Honey Pouch in Buttercup

£26

Join
Waitlist

Limited Edition

Sweet Like Honey Sticker Set

£5

Join
Waitlist

Sweet Dreams Silk Scrunchie in Sky Blue

£26

Limited Edition

EJ Lady Baby Tee

£38

Limited Edition

Bow Barrette in Cherry Kiss

£13

Best Seller

Big Effing Clip in Cherry Kiss

£27

Baby Heart Clip Set in Cherry Kiss

£10

Sweet Dreams Silk Scrunchie in Cherry Kiss

£26

Big Effing Clip in Crème de la Crème

£27

Join
Waitlist

Sold Out

Tutu Scrunchie in Whipped Cream

£8

Join
Waitlist

Ruffle Headband in Pointe

£13

Join
Waitlist

Popstar Clips in Dream Angel

£26

Sherpa Scrunchie in Milk

£38

Big Effing Clip in Pink Pearl

£27

Sherpa Scrunchie in Baby Mauve

£38

Popstar Clips in High Maintenance

£26

Halo Headband in Black Ruffle

£19

best seller

Sweetheart Clip in Blue Ribbon

£27

Darling Scrunchie in Baby Blue

£8

Sherpa Scrunchie in Bathrobe

£38

Popstar Clips in Cashmere Kiss

£26

Sweetheart Clip in Chou Chou

£27

Darling Scrunchie in Perfect Pink

£8

Sherpa Scrunchie in Chinchilla

£38

Halo Headband in Mauve

£19

1 2 3 Next

Heaven-sent favorites

Dream Crème™

£35

Emi Jay Heart Tube Key

£3

Big Effing Clip in Blue Dream

£27

Detangling Comb in Blue Sugar

£26

View all
215 products