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NOW OPEN: The Holiday Shop
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NEW Toasted Sugar
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Allure Best of Beauty Winner 2026
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Exclusive: Limited Edition 2026 Emi Jay Ornament
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Featured
NEW Dream Crème™ Hair Mask
Angelstick®
Angel Hold™
Heavenly Hair Milk™
Halo Oil
New Dream Crème Mask
Gourmand season is here
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Claw Clips
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Featured
NEW DedCool x Emi Jay Collab
NEW Toasted Sugar
Big Effing Clips®
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New: Big Effing Clips
New Dream Crème Hair Mask
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NEW DedCool x Emi Jay Collab
NEW Toasted Sugar
New Arrivals: Toasted Sugar
New: DedCool x Emi Jay Collab
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NEW Toasted Sugar
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Allure Best of Beauty Winner 2026
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Under $150
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Exclusive: Limited Edition 2026 Emi Jay Ornament
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New Dream Crème Mask
New Arrivals: Toasted Sugar
Gifts Under $30
Give the gift of good hair this holiday season. Discover dreamy gift sets, holiday exclusives, and limited edition treats for everyone on your list (including you).
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New + Limited Edition
Cozy Scrunchie in Oat Latte Knit
£15
Best Seller
Lil Effing Clip in Buttercream
£28
New + Limited Edition
Exclusive
Bedtime Angel Socks
£17
Emi Jay Digital Gift Card
from £18.90
Under $30
Hair Pin in Buttercream
£23
Exclusive
Limited Edition Angel Phone Grip
£13
Lil Effing Clip in Chantilly
£28
Limited Edition
Exclusive
Aura Hair + Body Mist™ Keychain
£26
Petite Clip in Chantilly
£21
New + Limited Edition
Cozy Scrunchie in Cookie Crumbs Knit
£15
Award Winner
Back in stock
Limited Edition Mini Angelstick + Keychain Duo
£26
New + Limited Edition
Infinity Headband in Cookie Crumbs Knit
£17
Back In Stock
Petite Clip in Buttercream
£21
Bow Barrette in Oyster
£17
Petite Clip in Pink Sugar
£21
Lil Effing Clip in Pink Sugar
£28
New + Limited Edition
Cozy Scrunchie in Dream Cloud Knit
£15
New + Limited Edition
Infinity Headband in Dream Cloud Knit
£17
New + Limited Edition
Cozy Scrunchie in Heather Cloud Knit
£15
New + Limited Edition
Infinity Headband in Heather Cloud Knit
£17
New + Limited Edition
Exclusive
Dream Crème Toasted Sugar Playing Cards
£23
Pointelle Headband in Azure
£17
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Best-Selling Favorites
Tried, loved, and award-winning hair essentials, thoughtfully bundled for the season.
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Cloud Popstar Clips in Angel Wish
£17
Pointelle Headband in Milk
£17
Iconic Velvet Bow Barrette in Baby Mauve
£21
Bow Barrette in Fireside
£21
Mini Iconic Velvet Bow Barrette in Baby Mauve
£21
Iconic Velvet Bow Barrette in Noir
£21
Mini Cloud Clip in Grey Smoke
£26
Ponytail Barrette in Chantilly
£27
Ponytail Barrette in Pink Cloud
£27
Mini Cloud Clip in Pink Smoke
£26
Cloud Popstar Clips in Daydream
£17
Heartbreaker Clip in Pink Smoke
£28
Heartbreaker Clip in Lilac Smoke
£28
Iconic Velvet Bow Barrette in Mocha Mousse
£21
Ponytail Barrette in Tortoise Cherry
£27
Hair Pin in Cherry Kiss
£23
Back In Stock
Lil Effing Clip in Cherry Kiss
£28
Lil Effing Clip in Noir
£28
Best Seller
Lil Effing Clip in Blueberry
£28
Hair Pin in Tortoise
£23
Hair Pin in Tortoise Hibiscus
£23
Hair Pin in Noir
£23
Mini Iconic Velvet Bow Barrette in Noir
£21
Back In Stock
Petite Clip in Tortoise
£21
Petite Clip in Cherry Kiss
£21
Petite Clip in Noir
£21
Back In Stock
Petite Clip in Blueberry
£21
Petite Clip in Toasted
£21
Petite Clip in Pink Chantilly
£21
Travel Size
New
Heavenly Hair Milk™
£15
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