New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.
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new arrival
heavenly hair milk
3-in-1 styling serum provides heat protection up to 450 degrees Fahrenheit decreases drying time for frizz free hair seamlessly detangles or the perfect air dry or blow dry
Heavenly Hair Milk™
¥335
new arrival
Heavenly Hair Towel in Buttercup rolled
Heavenly Hair Towel in Buttercup on towel rack below emi jay hair care and accessories on shelves
Heavenly Hair Towel in Buttercup
¥318
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Waitlist
best seller
Sweetheart Clip in Hugo Spritz
model standing in doorway wearing Sweetheart Clip in Hugo Spritz in hair
Sweetheart Clip in Hugo Spritz
¥301
award winner
Big Effing Clip in Lemon Sugar
assorted emi jay hair accessories
Big Effing Clip in Lemon Sugar
¥301
new arrival
Sweetheart Clip in Pink Limonata
assorted emi jay hair care and accessories
Sweetheart Clip in Pink Limonata
¥301
new arrival
Linen Pouch in En Route
Linen Pouch in En Route with emi jay hair accessories
Linen Pouch in En Route
¥301
award winner
Big Effing Clip in Pastel Cabana
Big Effing Clip in Pastel Cabana
Big Effing Clip in Pastel Cabana
¥301
award winner
Big Effing Clip Hair Claw in Pool Boy
assorted emi jay hair accessories
Big Effing Clip in Pool Boy
¥301
new arrival
Sweetheart Clip in Daisy Pink Picnic
model wearing Sweetheart Clip in Daisy Pink Picnic in hair
Sweetheart Clip in Daisy Pink Picnic
¥301
new arrival
Popstar Clips in Strawberry Granita
heavenly hair milk popstar clips on polaroid picture of elsa
Popstar Clips in Strawberry Granita
¥285
new arrival
Sweetheart Clip in Daisy Blue Picnic
model wearing Sweetheart Clip in Daisy Blue Picnic in hair while touching fruit in tree
Sweetheart Clip in Daisy Blue Picnic
¥301
new arrival
Popstar Creaseless Makeup Hair Clips in Berry Parfait
heavenly hair milk popstar clips on polaroid picture of elsa
Popstar Clips in Berry Parfait
¥285
award winner
Big Effing Clip Hair Claw in Lemon Gelato
model looking in bathroom mirror while wearing big effing clip in lemon gelato in hair
Big Effing Clip in Lemon Gelato
¥318
new arrival
Popstar Creaseless Makeup Hair Clips in Italian Ice
closeup of model wearing Popstar Creaseless Makeup Hair Clips in Italian Ice and Panna Cotta
Popstar Clips in Italian Ice
¥285
new arrival
Sweetheart Clip in Two Scoops
Sweetheart Clip in Daisy Blue Picnic and Sweetheart Clip in Two Scoops with assorted hair accessories and hair milk
Sweetheart Clip in Two Scoops
¥301
new arrival
Popstar Creaseless Makeup Hair Clips in Panna Cotta
closeup of model wearing Popstar Creaseless Makeup Hair Clips in Italian Ice and Panna Cotta
Popstar Clips in Panna Cotta
¥285
new arrival
Sweetheart Clip in Summer Lilies
assorted hair accessories and linen pouch on counter
Sweetheart Clip in Summer Lilies
¥301
new arrival
Linen Pouch in Out of Office
Linen Pouch in Out of Office filled with assorted hair accessories and heavenly hair milk
Linen Pouch in Out of Office
¥301
new arrival
Starlet Headband in Amaretto Cabana front and side view
model wearing Starlet Headband in Amaretto Cabana
Starlet Headband in Amaretto Cabana
¥285
new arrival
Starlet Headband in Grey Cabana front and side views
model wearing Starlet Headband in Grey Cabana
Starlet Headband in Grey Cabana
¥285
award winner
Bamboo Paddle Brush in Lemon Sugar
Model brushing hair with Bamboo Paddle Brush in Lemon Sugar
Bamboo Paddle Brush in Lemon Sugar
¥452
new arrival
Eyelet Scrunchie Butter Yellow Ponytail Holder in Daylily
model adjusting Eyelet Scrunchie in Daylily in hair
Eyelet Scrunchie in Daylily
¥184
Limited Edition
Heavenly Hair Milk Sticker Set
Heavenly Hair Milk Sticker Set
¥51
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Waitlist
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Popstar Clips in Dove Wing
model wearing Popstar Clips in Dove Wing while using aura hair mist
Popstar Clips in Dove Wing
¥285
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Waitlist
back in stock
sweetheart clip in love beam
model wearing sweetheart clip in love beam in hair
Sweetheart Clip in Love Beam
¥301
back in stock
Sweetheart Clip in Angel Aura
closeup of model wearing sweetheart clip in angel aura in hair
Sweetheart Clip in Angel Aura
¥301
back in stock
Sweetheart Clip in Pink Chantilly Angel Food
Sweetheart Clip in Pink Chantilly Angel Food
Sweetheart Clip in Pink Chantilly Angel Food
¥301
back in stock
Big Effing Clip in Pink Chantilly
model washing face in sink while wearing Big Effing Clip in Pink Chantilly
Big Effing Clip in Pink Chantilly
¥301
Lil Effing Clip in Pink Chantilly
Lil Effing Clip in Pink Chantilly with assorted hair care and accessories
Lil Effing Clip in Pink Chantilly
¥251
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Waitlist
Popstar Clips in Pink Flutters
Popstar Clips in Pink Flutters and Strawberry Crêpe in hair
Popstar Clips in Pink Flutters
¥285
Popstar Clips in Strawberry Crêpe
Popstar Clips in Pink Flutters and Strawberry Crêpe with assorted hair care and accessories
Popstar Clips in Strawberry Crepe
¥285
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Waitlist
Petite Clip in Pink Chantilly
Petite Clip in Pink Chantilly with assorted hair accessories
Petite Clip in Pink Chantilly
¥184
Wide Starlet Headband in Pink Chantilly front and side view
model sitting on bed with Wide Starlet Headband in Pink Chantilly in hair
Starlet Headband in Pink Chantilly
¥285
Sweetheart Clip in Bordeaux Cherry Pie
Assorted Pink Chantilly Sweetheart Clips with Halo Hair Oil and Angelstick
Sweetheart Clip in Bordeaux Cherry Pie
¥301
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Waitlist
Wide Starlet Headband in Cherry Kiss front and side views
Wide Starlet Headbands in Pink Chantilly and Cherry Kiss with assorted hair accessories
Starlet Headband in Cherry Kiss
¥285
Sweetheart Clip in Bordeaux Chantilly Angel Food
assorted Pink Chantilly Sweetheart Hair Claw Clips
Sweetheart Clip in Bordeaux Chantilly Angel Food
¥301
Flat Brush in Pink Chantilly
Flat Brush and Styling Brush in Pink Chantilly with assorted hair care and accessories
Flat Brush in Pink Chantilly
¥435
Styling Brush in Pink Chantilly
Styling Brush in Pink Chantilly with assorted hair accessories
Styling Brush in Pink Chantilly
¥243
award winner
Bamboo Paddle Brush in Pink Chantilly
Bamboo Paddle Brush in Pink Chantilly with assorted styling tools and hair care
Bamboo Paddle Brush in Pink Chantilly
¥452
best seller
Mini Boar Bristle Brush in Pink Chantilly
model sitting in front of vanity brushing hair with Mini Boar Bristle Brush in Pink Chantilly
Mini Boar Bristle Brush in Pink Chantilly
¥402
Halo Hair Oil
close-up image of dropper with halo hair oil bottle
Halo Hair Oil
¥318
award winner
Big Effing Clip in Mulberry
closeup of model wearing Big Effing Clip in Mulberry in hair
Big Effing Clip in Mulberry
¥301
Popstar Clips in Night In
model wearing Popstar Clips in Night out and night in
Popstar Clips in Night In
¥285
Popstar Clips in Night Out
model wearing Popstar Clips in Night In and night out in hair
Popstar Clips in Night Out
¥285
Mini Iconic Velvet Bow Barrette in Baby Mauve
Mini Iconic Velvet Bow Barrette in Baby Mauve
Mini Iconic Velvet Bow Barrette in Baby Mauve
¥184
Mini Iconic Velvet Bow Barrette in Noir
model wearing Mini Iconic Velvet Bow Barrette in Noir in hair
Mini Iconic Velvet Bow Barrette in Noir
¥184
Iconic Velvet Bow Barrette in Baby Mauve
Iconic Velvet Bow Barrette in Baby Mauve, darling scrunchie in rosewood, angelstick, mini boar brush in pink sugar, halo hair oil, big effing clip, and sweetheart clips
Iconic Velvet Bow Barrette in Baby Mauve
¥184
Iconic Velvet Bow Barrette in Noir
closeup of model wearing Bow Barrette in Iconic Velvet in hair
Iconic Velvet Bow Barrette in Noir
¥184
award winner
Big Effing Clip in Baby Mauve
model looking away from drink with hand on chin while sitting at table with Big Effing Clip in Baby Mauve in hair
Big Effing Clip in Baby Mauve
¥301
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Waitlist
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Wide Starlet Headband in Tortoise front and side view
Wide Starlet Headband in Tortoise front view
Starlet Headband in Tortoise
¥285
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Waitlist
Bow Barrette in Sheer Baby Mauve
Bow Barrette in Sheer Baby Mauve on bathroom counter with halo hair oil, dream creme, big effing clip in pink sugar, cocktail glass with pink liquid, and pouch
Bow Barrette in Sheer Baby Mauve
¥151
Bow Barrette in Sheer Noir
model wearing Bow Barrette in Sheer Noir in hair
Bow Barrette in Sheer Noir
¥151
Terry Pouch in Baby Mauve
Terry Pouch in Baby Mauve with assorted emi jay hair care and accessories
Terry Pouch in Baby Mauve
¥301
Darling Scrunchie in Rosewood
Iconic Velvet Bow Barrette in Baby Mauve, darling scrunchie in rosewood, angelstick, mini boar brush in pink sugar, halo hair oil, big effing clip, and sweetheart clips
Darling Scrunchie in Rosewood
¥101
Darling Scrunchie in Cookie Butter
Darling Scrunchie in Cookie Butter with sweetheart clip and detangling comb
Darling Scrunchie in Cookie Butter
¥101
Sweet Dreams Silk Scrunchie in Baby Mauve
Sweet Dreams Silk Scrunchie in Baby Mauve
¥268
Dream Crème™
Dream Crème topless
Dream Crème™
¥368
Lil Effing Clip in Chantilly
Lil Effing Clip in Chantilly
¥251
award winner
Big Effing Clip in Chantilly
closeup of model wearing big effing clip in chantilly in hair
Big Effing Clip in Chantilly
¥301
back in stock
Big Effing Clip in Hazelnut
model wearing Big Effing Clip in Hazelnut with her arms up
Big Effing Clip in Hazelnut
¥301
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Big Effing Clip in Doe
Big Effing Clips in Hazelnut + Doe
Big Effing Clip in Doe
¥301
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Waitlist
Petite Clip in Chantilly
petite clip in chantilly front
Petite Clip in Chantilly
¥184
Sweetheart Clip in Chantilly Angel Food
model wearing Sweetheart Clip in Chantilly Angel Food in hair
Sweetheart Clip in Chantilly Angel Food
¥301
back in stock
Sweetheart Clip in Cocoa Chantilly Angel Food
model wearing Sweetheart Clip in Cocoa Chantilly Angel Food in hair
Sweetheart Clip in Cocoa Chantilly Angel Food
¥301
best seller
Sweetheart Clip in Soufflé
Chantilly Sweetheart Clips
Sweetheart Clip in Soufflé
¥301
Ponytail Barrette in Chantilly
model wearing Ponytail Barrette in Chantilly
Ponytail Barrette in Chantilly
¥243
Ponytail Barrette in Chantilly Papillon
model wearing Ponytail Barrette in Chantilly Papillon
Ponytail Barrette in Chantilly Papillon
¥243
Ponytail Barrette in Chantilly Bloom
model wearing Ponytail Barrette in Chantilly Bloom in hair
Ponytail Barrette in Chantilly Bloom
¥268
Hair Pin in Chantilly Wings
model wearing Hair Pin in Chantilly Wings in hair
Hair Pin in Chantilly Wings
¥243
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Waitlist
Popstar Clips in Biscotti Baby
assorted chantilly hair accessories
Popstar Clips in Biscotti Baby
¥285
Popstar Clips in Vanilla Bean
model wearing iPopstar Clips in Coco Crepe and vanilly bean in hair while looking in mirror
Popstar Clips in Vanilla Bean
¥285
Popstar Clips in Coco Crepe
model wearing iPopstar Clips in Coco Crepe and vanilly bean in hair while looking in mirror
Popstar Clips in Coco Crepe
¥285
Popstar Clips in Tiramisu
assorted chantilly hair accessories
Popstar Clips in Tiramisu
¥285
award winner
Bamboo Paddle Brush in Chantilly
Bamboo Paddle Brush in Chantilly with Heartbreaker and Sweetheart Clip
Bamboo Paddle Brush in Chantilly
¥452
Flat Brush in Chantilly
model brushing hair with Flat Brush in Chantilly
Flat Brush in Chantilly
¥435
best seller
Mini Boar Bristle Brush in Chantilly
model brushing hair with Mini Boar Bristle Brush in Chantilly
Mini Boar Bristle Brush in Chantilly
¥402
Styling Brush in Chantilly
Chantilly styling brushes and comb
Styling Brush in Chantilly
¥243
Detangling Comb in Chantilly
model using Detangling Comb in Chantilly in hair
Detangling Comb in Chantilly
¥268
Starlet Headband in Chantilly front and side view
model sitting on couch with Starlet Headband in Chantilly in hair
Starlet Headband in Chantilly
¥285
Heartbreaker Clip in Chantilly
model looking in mirror with Heartbreaker Clip in Chantilly in hair
Heartbreaker Clip in Chantilly
¥251
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