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Exclusive: Limited Edition 2026 Emi Jay Ornament
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NEW Dream Crème™ Hair Mask
Angelstick®
Angel Hold™
Heavenly Hair Milk™
Halo Oil
New Dream Crème Mask
Gourmand season is here
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NEW DedCool x Emi Jay Collab
NEW Toasted Sugar
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New: Big Effing Clips
New Dream Crème Hair Mask
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NEW DedCool x Emi Jay Collab
NEW Toasted Sugar
New Arrivals: Toasted Sugar
New: DedCool x Emi Jay Collab
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Brushes
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NEW Toasted Sugar
New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026
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Under $30
Under $50
Under $150
The Holiday Shop
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Gift Sets & Bundles
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Gifts For
The Homebody
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The Classic Lady
The Jetsetter
Exclusive: Limited Edition 2026 Emi Jay Ornament
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New Dream Crème Mask
New Arrivals: Toasted Sugar
Ponytail Holders
designed to avoid creasing, emi jay hair ties won't dent or damage hair.
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New + Limited Edition
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Sweet Dreams Silk Scrunchie in Mint Mochi Sky
¥248
New + Limited Edition
Cozy Scrunchie in Dream Cloud Knit
¥125
New + Limited Edition
Cozy Scrunchie in Heather Cloud Knit
¥125
New + Limited Edition
Cozy Scrunchie in Cookie Crumbs Knit
¥125
New + Limited Edition
Cozy Scrunchie in Oat Latte Knit
¥125
Ponytail Barrette in Tortoise Heart
¥225
Sweet Dreams Silk Scrunchie in Cinnamon
¥248
Darling Scrunchie in Baby Blue
¥94
Ponytail Barrette in Chantilly
¥225
Sweet Dreams Silk Scrunchie in Night Owl
¥248
Ponytail Barrette in Grey Smoke
¥225
Sweet Dreams Silk Scrunchie in Counting Sheep
¥248
Sweet Dreams Silk Scrunchie in Snooze
¥248
Eyelet Scrunchie in Daylily
¥171
Sweet Dreams Silk Scrunchie in Angel
¥248
Ponytail Barrette in Pink Cloud
¥225
Ponytail Barrette in Tortoise Cherry
¥225
Sweet Dreams Silk Scrunchie in Blueberry
¥248
Sweet Dreams Silk Scrunchie in Mulberry
¥248
Sweet Dreams Silk Scrunchie in Baby Mauve
¥248
Sweet Dreams Silk Scrunchie in Electric Magenta
¥248
Sweet Dreams Silk Scrunchie in Martini
¥248
Sweet Dreams Silk Scrunchie in Moonstone
¥248
Ponytail Barrette in Blue Cherry Picnic
¥225
Sweet Dreams Silk Scrunchie in Chamomile
¥248
Sweet Dreams Silk Scrunchie in Dandelion
¥248
Sweet Dreams Silk Scrunchie in Rose Tan
¥248
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Eyelet Scrunchie in Cherry Blossom
¥140
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Eyelet Scrunchie in Daffodil
¥171
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