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NOW OPEN: The Holiday Shop
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NEW Toasted Sugar
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Exclusive: Limited Edition 2026 Emi Jay Ornament
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Featured
NEW Dream Crème™ Hair Mask
Angelstick®
Angel Hold™
Heavenly Hair Milk™
Halo Oil
New Dream Crème Mask
Gourmand season is here
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Claw Clips
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Featured
NEW DedCool x Emi Jay Collab
NEW Toasted Sugar
Big Effing Clips®
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New: Big Effing Clips
New Dream Crème Hair Mask
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Featured
NEW DedCool x Emi Jay Collab
NEW Toasted Sugar
New Arrivals: Toasted Sugar
New: DedCool x Emi Jay Collab
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NEW Toasted Sugar
New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026
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Under $150
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The Classic Lady
The Jetsetter
Exclusive: Limited Edition 2026 Emi Jay Ornament
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New Dream Crème Mask
New Arrivals: Toasted Sugar
Gifts Under $30
Give the gift of good hair this holiday season. Discover dreamy gift sets, holiday exclusives, and limited edition treats for everyone on your list (including you).
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New + Limited Edition
Cozy Scrunchie in Oat Latte Knit
$24
Best Seller
Lil Effing Clip in Buttercream
$44
New + Limited Edition
Exclusive
Bedtime Angel Socks
$27
Emi Jay Digital Gift Card
from $35.65
Under $30
Hair Pin in Buttercream
$35
Exclusive
Limited Edition Angel Phone Grip
$21
Lil Effing Clip in Chantilly
$44
Limited Edition
Exclusive
Aura Hair + Body Mist™ Keychain
$41
Petite Clip in Chantilly
$32
New + Limited Edition
Cozy Scrunchie in Cookie Crumbs Knit
$24
Award Winner
Back in stock
Limited Edition Mini Angelstick + Keychain Duo
$41
New + Limited Edition
Infinity Headband in Cookie Crumbs Knit
$27
Back In Stock
Petite Clip in Buttercream
$32
Bow Barrette in Oyster
$27
Petite Clip in Pink Sugar
$32
Lil Effing Clip in Pink Sugar
$44
New + Limited Edition
Cozy Scrunchie in Dream Cloud Knit
$24
New + Limited Edition
Infinity Headband in Dream Cloud Knit
$27
New + Limited Edition
Cozy Scrunchie in Heather Cloud Knit
$24
New + Limited Edition
Infinity Headband in Heather Cloud Knit
$27
New + Limited Edition
Exclusive
Dream Crème Toasted Sugar Playing Cards
$35
Pointelle Headband in Azure
$27
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Best-Selling Favorites
Tried, loved, and award-winning hair essentials, thoughtfully bundled for the season.
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Cloud Popstar Clips in Angel Wish
$27
Pointelle Headband in Milk
$27
Iconic Velvet Bow Barrette in Baby Mauve
$32
Bow Barrette in Fireside
$32
Mini Iconic Velvet Bow Barrette in Baby Mauve
$32
Iconic Velvet Bow Barrette in Noir
$32
Mini Cloud Clip in Grey Smoke
$41
Ponytail Barrette in Chantilly
$42
Ponytail Barrette in Pink Cloud
$42
Mini Cloud Clip in Pink Smoke
$41
Cloud Popstar Clips in Daydream
$27
Heartbreaker Clip in Pink Smoke
$44
Heartbreaker Clip in Lilac Smoke
$44
Iconic Velvet Bow Barrette in Mocha Mousse
$32
Ponytail Barrette in Tortoise Cherry
$42
Hair Pin in Cherry Kiss
$35
Back In Stock
Lil Effing Clip in Cherry Kiss
$44
Lil Effing Clip in Noir
$44
Best Seller
Lil Effing Clip in Blueberry
$44
Hair Pin in Tortoise
$35
Hair Pin in Tortoise Hibiscus
$35
Hair Pin in Noir
$35
Mini Iconic Velvet Bow Barrette in Noir
$32
Back In Stock
Petite Clip in Tortoise
$32
Petite Clip in Cherry Kiss
$32
Petite Clip in Noir
$32
Back In Stock
Petite Clip in Blueberry
$32
Petite Clip in Toasted
$32
Petite Clip in Pink Chantilly
$32
Travel Size
New
Heavenly Hair Milk™
$24
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