CHAPTER OF SPRING

Step into the season ahead with Sweet Like Honey, a collection crafted with a blend of baby blues, mint greens and sunny yellows, perfect for brightening up your hair wardrobe.

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BLOOMFUL PASTELS SUITED FOR THE SEASON AHEAD

Sweet cotton confections have arrived, discover eyelet and linen-print scrunchies, soft cloud-like headbands and other ethereal treasures.

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FRESH AND SWEET PIECES, PICKED JUST FOR YOU

Find us wearing Super Blooms from spring to summer, now available in refreshing shades of Jelly Cloud, Jelly Peach and Jelly Lemon.

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OUR HAPPIEST COLORS

Explore day-dreamy pieces made up of the most magical soft hues and sweet rosettes to wear all season long.

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Inspired by

“Meet Sweet Like Honey, a modern day fairytale made up of the purest pastels and sweetest of florals. Designed for spring and summer mornings of bright blue clouded skies and golden-lit evenings, this collection is inspired by your inner free spirit and feminine nostalgia…incorporating pops of earth elements and radiant wildflowers, while balancing romantic layers.”

SIMPLIFY YOUR ROUTINE

Here to make getting ready dreamy and easy. Formulated to provide a smooth and flawless finish, pair our Angelstick smoothing balm with The Big Effing Clip for a match made in hair heaven.

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About us

A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community.

Follow us @emijayinc