New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.
All Colors
Dream Crème™
Dream Crème topless
Dream Crème™
$349
Emi Jay Heart Tube Key
Emi Jay Heart Tube Key with Dream Crème
Emi Jay Heart Tube Key
$24
Big Effing Clip in Blue Dream
model sitting outside next to watering can with Big Effing Clip in Blue Dream in hair
Big Effing Clip in Blue Dream
$270
Detangling Comb in Blue Sugar
model using Detangling Comb in Blue Sugar in hair
Detangling Comb in Blue Sugar
$254
Award Winner
Bamboo Paddle Brush in Blue Sugar
assorted blue sugar brushes
Bamboo Paddle Brush in Blue Sugar
$381
Flat Brush in Blue Sugar
model brushing hair with Flat Brush in Blue Sugar
Flat Brush in Blue Sugar
$381
Mini Boar Bristle Brush in Blue Sugar
Big Effing Clip in Blue Dream with angelstick and Mini Boar Bristle Brush in Blue Sugar
Mini Boar Bristle Brush in Blue Sugar
$334
Styling Brush in Blue Sugar
Blue Sugar Styling Brushes
Styling Brush in Blue Sugar
$230
Dream Journal
Dream Journal
Dream Journal
$143
Sweet Dreams Eye Mask
model wearing Sweet Dreams Eye Mask while holding Dream Crème
Sweet Dreams Eye Mask
$207
Detangling Comb in Tortoise
Detangling Comb in Tortoise with big effing clip and Dream Crème
Detangling Comb in Tortoise
$254
Detangling Comb in Pink Sugar
model in bathtub using Detangling Comb in Pink Sugar in hair
Detangling Comb in Pink Sugar
$254
Limited Edition
Dream Crème Sticker Set
Dream Crème Sticker Set
$48
Award Winner
Angelstick
Angelstick™ with top off for hover
Angelstick™
$302
Award Winner
Custom Bamboo Paddle Brushin in Pink Sugar Brooke
Custom Bamboo Paddle Brushin in Pink Sugar Eloise with assorted accessories
Custom Paddle Brush
$1,063
Big Effing Clip in Cherub Pink
model applying angelstick to hair looking in the mirror while wearing Big Effing Clip in Cherub Pink
Big Effing Clip in Cherub Pink
$270
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Angel Pouch in Rose Milk
model holding angelstick and Angel Pouch in Rose Milk
Angel Pouch in Rose Milk
$254
Sweetheart Clip in Blue Breeze
Sweetheart Clip in Blue Breeze with Cream Puff Clip
Sweetheart Clip in Blue Breeze
$270
Sweet Like Honey Pouch in Airy Blue
Sweet Like Honey Pouch in Airy Blue filled with hair accessories
Sweet Like Honey Pouch in Airy Blue
$254
Baby Super Bloom Clip Set in Jelly Cloud
model wearing baby super bloom clips
Baby Super Bloom Clip Set in Jelly Cloud
$96
Miss Super Bloom Clip in Jelly CloudMiss Super Bloom Clip in Jelly Cloud
model wearing Miss Super Bloom Clip in Jelly Cloud
Miss Super Bloom Clip in Jelly Cloud
$223
Big Effing Clip in Sweet Like Honey
model wearing Big Effing Clip in Sweet Like Honey in hair
Big Effing Clip in Sweet Like Honey
$270
Cloud Headband in Sweet Like Honey
Cloud Headband in Sweet Like Honey
$127
Linen Printed Scrunchie in Sweet Like Honey
model wearing Linen Printed Scrunchie in Sweet Like Honey
Linen Printed Scrunchie in Sweet Like Honey
$112
Sweet Like Honey Pouch in Sweet Like Honey
model with Sweet Like Honey Pouch in Sweet Like Honey on lap
Sweet Like Honey Pouch in Sweet Like Honey
$254
Sweetheart Clip in Mauve Bloom
model wearing Sweetheart Clip in Mauve Bloom
Sweetheart Clip in Mauve Bloom
$270
Ponytail Holder Set of 4 in Baby Rosette
model wearing Ponytail Holder Set of 4 in Baby Rosette in hair
Ponytail Holder Set of 4 in Baby Rosette
$112
sweet dreams silk scrunchie in lavender
Sweet Dreams Silk Scrunchie in Lavender
$254
Barrette Set of 2 in Baby Rosette
Barrette Set of 2 in Baby Rosette
$80
Dahlia Clip in Cherry Blossom
model wearing Dahlia Clip in Cherry Blossom in hair
Dahlia Clip in Cherry Blossom
$270
Ponytail Barrette in Full Bloom
model wearing Ponytail Barrette in Full Bloom
Ponytail Barrette in Full Bloom
$175
Butterfly Headband in Peach Fuzz
model wearing Butterfly Headband in Peach Fuzz
Butterfly Headband in Peach Fuzz
$127
Eyelet Scrunchie in Cherry Blossom
model wearing Eyelet Scrunchie in Cherry Blossom
Eyelet Scrunchie in Cherry Blossom
$143
Miss Super Bloom Clip in Jelly Peach
Miss Super Bloom Clip in Jelly Peach with assorted hair accessories
Miss Super Bloom Clip in Jelly Peach
$223
Baby Super Bloom Clip Set in Jelly Peach
model wearing Baby Super Bloom Clip Set in Jelly Cloud and Jelly Lemon and Jelly Peach in hair
Baby Super Bloom Clip Set in Jelly Peach
$96
sweet dreams silk scrunchie in rose tan
Sweet Dreams Silk Scrunchie in Rose Tan with hair accessories
Sweet Dreams Silk Scrunchie in Rose Tan
$254
Sweet Like Honey Pouch in Sweet Pea
Sweet Like Honey Pouch in Sweet Pea
Sweet Like Honey Pouch in Sweet Pea
$254
Big Effing Clip in Melon
model wearing Big Effing Clip in Melon
Big Effing Clip in Melon
$270
Sweetheart Clip in Melon Bloom
model wearing Sweetheart Clip in Melon Bloom in hair
Sweetheart Clip in Melon Bloom
$270
Dahlia Clip in Melon
model holding Dahlia Clip in Melon in front of her eye
Dahlia Clip in Melon
$270
Starlet Headband in Melon Tart front and side
model with Starlet Headband in Melon Tart in hair
Starlet Headband in Melon Tart
$151
Cream Puff Clip in Cloud
Cream Puff Clip in Cloud with sweetheart clip
Cream Puff Clip in Cloud
$270
Big Effing Clip in Leche
Big Effing Clip in Leche with assorted hair accessories
Big Effing Clip in Leche
$270
Ponytail Barrette in Daydream
Ponytail Barrette in Daydream back
Ponytail Barrette in Daydream
$175
Eyelet Scrunchie in Daffodil
model wearing Eyelet Scrunchie in Daffodil on wrist
Eyelet Scrunchie in Daffodil
$143
Big Effing Clip in Sugar Daisy
model wearing Big Effing Clip in Sugar Daisy in hair
Big Effing Clip in Sugar Daisy
$270
Sweetheart Clip in Sugar Bloom
model wearing Sweetheart Clip in Sugar Bloom in hair
Sweetheart Clip in Sugar Bloom
$270
Ponytail Barrette in Lemon Drop
model wearing Ponytail Barrette in Lemon Drop in hair
Ponytail Barrette in Lemon Drop
$175
Ponytail Barrette in Tortoise Butterfly
ponytail barrette in tortoise butterfly back
Ponytail Barrette in Tortoise Butterfly
$175
Sweetheart Clip in Sweet Bee
Sweetheart Clip in Sweet Bee with hair accessories
Sweetheart Clip in Sweet Bee
$270
Bow Barrette in Pale Yellow
model wearing Bow Barrette in Pale Yellow in hair
Bow Barrette in Pale Yellow
$127
sweet dreams silk scrunchie in dandelion
Sweet Dreams Silk Scrunchie in Dandelion with assorted hair accessories
Sweet Dreams Silk Scrunchie in Dandelion
$254
Starlet Headband in Lemon Tart front and side views
model wearing Starlet Headband in Lemon Tart
Starlet Headband in Lemon Tart
$151
Miss Super Bloom Clip in Jelly Lemon
model wearing Miss Super Bloom Clip in Jelly Lemon
Miss Super Bloom Clip in Jelly Lemon
$223
Baby Super Bloom Clip Set in Jelly Lemon
model wearing Baby Super Bloom Clip Set in Jelly Cloud and Jelly Lemon and Jelly Peach in hair
Baby Super Bloom Clip Set in Jelly Lemon
$96
Linen Printed Scrunchie in Honey Butter
model holding clip with Linen Printed Scrunchie in Honey Butter on wrist
Linen Printed Scrunchie in Honey Butter
$112
Sweet Like Honey Pouch in Buttercup
Sweet Like Honey Pouch in Buttercup with assorted hair accessories
Sweet Like Honey Pouch in Buttercup
$254
Limited Edition
Sweet Like Honey Sticker Set
Sweet Like Honey Sticker Set
$48
Sweet Dreams Silk Scrunchie in Sky Blue
model wearing Sweet Dreams Silk Scrunchie in Sky Blue on wrist
Sweet Dreams Silk Scrunchie in Sky Blue
$254
Emi Jay x Glow Recipe
Sweetheart Clip in Strawberry Glow
model holding strawberry with Sweetheart Clip in Strawberry Glow in hair
Sweetheart Clip in Strawberry Glow
$270
Limited Edition
EJ Lady Baby Tee
model with her arms up wearing EJ Lady Baby Tee
EJ Lady Baby Tee
$381
Limited Edition
Bow Barrette in Cherry Kiss
model with Bow Barrette in Cherry Kiss in hair
Bow Barrette in Cherry Kiss
$127
Best Seller
Big Effing Clip in Cherry Kiss
model laying with Big Effing Clip in Cherry Kiss in hair
Big Effing Clip in Cherry Kiss
$270
Baby Heart Clip Set in Cherry Kiss
model with Baby Heart Clip Set in Cherry Kiss on milkshake
Baby Heart Clip Set in Cherry Kiss
$96
Sweet Dreams Silk Scrunchie in Cherry Kiss
Sweet Dreams Silk Scrunchie in Cherry Kiss
$254
Big Effing Clip in Crème de la Crème
Big Effing Clip in Crème de la Crème clipped to skirt
Big Effing Clip in Crème de la Crème
$270
Sold Out
Tutu Scrunchie in Whipped Cream
model wearing Tutu Scrunchie in Whipped Cream on wrist
Tutu Scrunchie in Whipped Cream
$80
Ruffle Headband in Pointe
model standing while wearing Ruffle Headband in Pointe in hair
Ruffle Headband in Pointe
$127
Popstar Clips in Dream Angel
model wearing Popstar Clips in Dream Angel in hair
Popstar Clips in Dream Angel
$254
Sherpa Scrunchie in Milk
model wearing Sherpa Scrunchie in Milk in hair
Sherpa Scrunchie in Milk
$381
Bow Headband in Sweet Candy
Bow Headband in Sweet Candy
$127
Popstar Clips in Ballet
model wearing Popstar Clips in Ballet in hair
Popstar Clips in Ballet
$254
Big Effing Clip in Pink Pearl
model wearing Big Effing Clip in Pink Pearl sitting on bed
Big Effing Clip in Pink Pearl
$270
Sherpa Scrunchie in Baby Mauve
Sherpa Scrunchie in Baby Mauve
$381
Ruffle Headband in Bunny
Ruffle Headband in Bunny
$127
Popstar Clips in High Maintenance
model wearing Popstar Clips in High Maintenance in hair
Popstar Clips in High Maintenance
$254
Halo Headband in Black Ruffle
model wearing halo headband in black ruffle with Heart Hair Tie in Night Angel
Halo Headband in Black Ruffle
$191
Bow Headband in Noir
Bow Headband in Noir
$127
Heart Hair Tie in Night Angel
model wearing Heart Hair Tie in Night Angel in hair
Heart Hair Tie in Night Angel
$112
Sweetheart Clip in Blue Ribbon
closeup of model wearing Sweetheart Clip in Blue Ribbon in hair
Sweetheart Clip in Blue Ribbon
$270

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