New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.
Color: Prints
Ships by 6/27
Ponytail Barrette in Tortoise Cherry
model wearing Ponytail Barrette in Tortoise Cherry in hair
Ponytail Barrette in Tortoise Cherry
¥4,800
ships by 6/27
Big Effing Clip in Cherry Gingham
assorted hair claw clips, hair care, playing cards, and cherries in a basket.
Big Effing Clip in Cherry Gingham
¥5,900
ships by 6/27
Big Effing Clip in Navy Gingham
model wearing headband and Big Effing Clip in Navy Gingham
Big Effing Clip in Navy Gingham
¥5,900
Ships by 6/27
Halo Headband in Navy Gingham front and side views
model spraying aura hair mist in hair while wearing Halo Headband in Navy Gingham
Halo Headband in Navy Gingham
¥4,300
ships by 6/27
Big Effing Clip in Cherry Polka Dot
model resting chin on hand while wearing Big Effing Clip in Cherry Polka Dot in hair
Big Effing Clip in Cherry Polka Dot
¥5,900
Ships by 6/27
Gingham Pouch in Cherry Kiss
Gingham Pouch in Cherry Kiss on wood with assorted hair care, accessories, and styling tools
Gingham Pouch in Cherry Kiss
¥5,900
ships by 6/27
Sweetheart Clip in Sweet as Pie
Sweetheart Clip in Sweet as Pie
Sweetheart Clip in Sweet as Pie
¥5,900
Ships by 6/27
Infinity Headband in Baby Pink Gingham
model with chin on hand wearing Infinity Headband in Baby Pink Gingham in hair
Infinity Headband in Baby Pink Gingham
¥3,000
Ships by 6/27
Halo Headband in Cherry Gingham front and side view
model holding cherry while standing with Halo Headband in Cherry Gingham in hair
Halo Headband in Cherry Gingham
¥4,300
Ships by 6/27
Infinity Headband in Cherry Gingham
model standing against railing wearing Infinity Headband in Cherry Gingham in hair
Infinity Headband in Cherry Gingham
¥3,000
Ships by 6/27
Bow Barrette in Baby Blue Gingham
model reading a book while wearing Bow Barrette in Baby Blue Gingham in hair and laying on striped towel across wooden dock next to emi jay hair care and accessories
Bow Barrette in Baby Blue Gingham
¥3,000
Ships by 6/27
Infinity Headband in Baby Blue Gingham
model sitting on wooden dock next to pouch while wearing Infinity Headband in Baby Blue Gingham in hair
Infinity Headband in Baby Blue Gingham
¥3,000
Ships by 6/27
Ponytail Barrette in Blue Cherry Picnic
model wearing Ponytail Barrette in Blue Cherry Picnic in hair
Ponytail Barrette in Blue Cherry Picnic
¥4,800
ships by 6/27
Big Effing Clip in Polka Dot Darling
model sitting while wearing headband and Big Effing Clip in Polka Dot Darling
Big Effing Clip in Polka Dot Darling
¥6,900
Ships by 6/27
Gingham Pouch in Powder Blue
Gingham Pouch in Powder Blue with emi jay hair care and accessories
Gingham Pouch in Powder Blue
¥5,900
Ships by 6/27
Infinity Headband in Navy Gingham
model sitting next to rocks with chin on hands and Infinity Headband in Navy Gingham in hair
Infinity Headband in Navy Gingham
¥3,000
Limited Edition
Sweet as Pie Sticker Set
Sweet as Pie Sticker Set
¥1,000
Linen Pouch in En Route
Linen Pouch in En Route with emi jay hair accessories
Linen Pouch in En Route
¥5,900
award winner
Big Effing Clip in Pastel Cabana
Big Effing Clip in Pastel Cabana
Big Effing Clip in Pastel Cabana
¥5,900
award winner
Big Effing Clip Hair Claw in Pool Boy
elsa hosk wearing Big Effing Clip in Pool Boy on shirt and sweetheart clip in hair
Big Effing Clip in Pool Boy
¥5,900
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Waitlist
Sweetheart Clip in Daisy Pink Picnic
model wearing Sweetheart Clip in Daisy Pink Picnic in hair
Sweetheart Clip in Daisy Pink Picnic
¥5,900
Popstar Clips in Strawberry Granita
closeup of model wearing assorted heavenly hair milk popstar clips in hair
Popstar Clips in Strawberry Granita
¥5,600
Sweetheart Clip in Daisy Blue Picnic
elsa hosk wearing Sweetheart Clip in Daisy Blue Picnic in hair while touching fruit in tree
Sweetheart Clip in Daisy Blue Picnic
¥5,900
join the waitlist
Popstar Creaseless Makeup Hair Clips in Berry Parfait
elsa hosk wearing Emi Jay robe and assorted popstar clips in hair
Popstar Clips in Berry Parfait
¥5,600
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Waitlist
Popstar Creaseless Makeup Hair Clips in Italian Ice
closeup of elsa hosk wearing Popstar Creaseless Makeup Hair Clips in Italian Ice and Panna Cotta
Popstar Clips in Italian Ice
¥5,600
Popstar Creaseless Makeup Hair Clips in Panna Cotta
closeup of elsa hosk wearing Popstar Creaseless Makeup Hair Clips in Italian Ice and Panna Cotta
Popstar Clips in Panna Cotta
¥5,600
Linen Pouch in Out of Office
Linen Pouch in Out of Office filled with assorted hair accessories and heavenly hair milk
Linen Pouch in Out of Office
¥5,900
Starlet Headband in Amaretto Cabana front and side view
model wearing Starlet Headband in Amaretto Cabana
Starlet Headband in Amaretto Cabana
¥5,600
Starlet Headband in Grey Cabana front and side views
model wearing Starlet Headband in Grey Cabana
Starlet Headband in Grey Cabana
¥5,600
award winner
Bamboo Paddle Brush in Lemon Sugar
elsa hosk brushing hair with Bamboo Paddle Brush in Lemon Sugar
Bamboo Paddle Brush in Lemon Sugar
¥8,900
Sweetheart Clip in Pink Chantilly Angel Food
Sweetheart Clip in Pink Chantilly Angel Food
Sweetheart Clip in Pink Chantilly Angel Food
¥5,900
award winner
Big Effing Clip in Pink Chantilly
model washing face in sink while wearing Big Effing Clip in Pink Chantilly
Big Effing Clip in Pink Chantilly
¥5,900
Lil Effing Clip in Pink Chantilly
Lil Effing Clip in Pink Chantilly with assorted hair care and accessories
Lil Effing Clip in Pink Chantilly
¥4,900
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Waitlist
Popstar Clips in Pink Flutters
Popstar Clips in Pink Flutters and Strawberry Crêpe in hair
Popstar Clips in Pink Flutters
¥5,600
Popstar Clips in Strawberry Crêpe
Popstar Clips in Pink Flutters and Strawberry Crêpe in hair
Popstar Clips in Strawberry Crepe
¥5,600
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Waitlist
Petite Clip in Pink Chantilly
Petite Clip in Pink Chantilly with assorted hair accessories
Petite Clip in Pink Chantilly
¥3,600
Wide Starlet Headband in Pink Chantilly front and side view
model laying in bed reading book while wearing Wide Starlet Headband in Pink Chantilly
Starlet Headband in Pink Chantilly
¥5,600
Sweetheart Clip in Bordeaux Chantilly Angel Food
assorted Pink Chantilly Sweetheart Hair Claw Clips
Sweetheart Clip in Bordeaux Chantilly Angel Food
¥5,900
Flat Brush in Pink Chantilly
Flat Brush and Styling Brush in Pink Chantilly with assorted hair care and accessories
Flat Brush in Pink Chantilly
¥8,500
Styling Brush in Pink Chantilly
Styling Brush in Pink Chantilly with assorted hair accessories
Styling Brush in Pink Chantilly
¥4,800
award winner
Bamboo Paddle Brush in Pink Chantilly
Bamboo Paddle Brush in Pink Chantilly with assorted styling tools and hair care
Bamboo Paddle Brush in Pink Chantilly
¥8,900
best seller
Mini Boar Bristle Brush in Pink Chantilly
model sitting in front of vanity brushing hair with Mini Boar Bristle Brush in Pink Chantilly
Mini Boar Bristle Brush in Pink Chantilly
¥7,900
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Wide Starlet Headband in Tortoise front and side view
Wide Starlet Headband in Tortoise front view
Starlet Headband in Tortoise
¥5,600
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Waitlist
Lil Effing Clip in Chantilly
Lil Effing Clip in Chantilly
¥4,900
Join 
Waitlist
award winner
Big Effing Clip in Chantilly
closeup of model wearing big effing clip in chantilly in hair
Big Effing Clip in Chantilly
¥5,900
Petite Clip in Chantilly
petite clip in chantilly front
Petite Clip in Chantilly
¥3,600
Sweetheart Clip in Cocoa Chantilly Angel Food
model wearing Sweetheart Clip in Cocoa Chantilly Angel Food in hair
Sweetheart Clip in Cocoa Chantilly Angel Food
¥5,900
Ponytail Barrette in Chantilly
model wearing Ponytail Barrette in Chantilly
Ponytail Barrette in Chantilly
¥4,800
Ponytail Barrette in Chantilly Papillon
model wearing Ponytail Barrette in Chantilly Papillon
Ponytail Barrette in Chantilly Papillon
¥4,800
Ponytail Barrette in Chantilly Bloom
model wearing Ponytail Barrette in Chantilly Bloom in hair
Ponytail Barrette in Chantilly Bloom
¥5,300
Hair Pin in Chantilly Wings
model wearing Hair Pin in Chantilly Wings in hair
Hair Pin in Chantilly Wings
¥4,800
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Waitlist
Popstar Clips in Biscotti Baby
assorted chantilly hair accessories
Popstar Clips in Biscotti Baby
¥5,600
Popstar Clips in Vanilla Bean
model wearing iPopstar Clips in Coco Crepe and vanilly bean in hair while looking in mirror
Popstar Clips in Vanilla Bean
¥5,600
award winner
Bamboo Paddle Brush in Chantilly
Bamboo Paddle Brush in Chantilly with Heartbreaker and Sweetheart Clip
Bamboo Paddle Brush in Chantilly
¥8,900
Flat Brush in Chantilly
model brushing hair with Flat Brush in Chantilly
Flat Brush in Chantilly
¥8,500
best seller
Mini Boar Bristle Brush in Chantilly
model brushing hair with Mini Boar Bristle Brush in Chantilly
Mini Boar Bristle Brush in Chantilly
¥7,900
Styling Brush in Chantilly
Chantilly styling brushes and comb
Styling Brush in Chantilly
¥4,800
Detangling Comb in Chantilly
model using Detangling Comb in Chantilly in hair
Detangling Comb in Chantilly
¥5,300
Starlet Headband in Chantilly front and side view
model sitting on couch with Starlet Headband in Chantilly in hair
Starlet Headband in Chantilly
¥5,600
Heartbreaker Clip in Chantilly
model looking in mirror with Heartbreaker Clip in Chantilly in hair
Heartbreaker Clip in Chantilly
¥4,900
Detangling Comb in Tortoise
Detangling Comb in Tortoise with big effing clip and Dream Crème
Detangling Comb in Tortoise
¥5,300
Lil Effing Clip in Tortoise
Lil Effing Clip in Tortoise
¥4,900
Cloud Headband in Sweet Like Honey
Cloud Headband in Sweet Like Honey
¥2,700
Ponytail Barrette in Tortoise Butterfly
ponytail barrette in tortoise butterfly back
Ponytail Barrette in Tortoise Butterfly
¥4,800
Flat Brush in Tortoise
Flat Brush in Tortoise bristle view
Flat Brush in Tortoise
¥8,500
best seller
Mini Boar Bristle Brush in Tortoise
Mini Boar Bristle Brush in Tortoise bristle view
Mini Boar Bristle Brush in Tortoise
¥7,900
Styling Brush in Tortoise
Styling Brush in Tortoise bristle view
Styling Brush in Tortoise
¥4,800
Best Seller
Custom Big Effing Clip in Pink Sugar with Pink Stones
Custom Big Effing Clips
Custom Big Effing Clip
¥14,400
award winner
Custom Bamboo Paddle Brush in Pink Sugar with Emi Jay in pink stones
Custom Bamboo Paddle Brushin in Pink Sugar Eloise with assorted accessories
Custom Paddle Brush
¥22,900
Popstar Clips in Moonbeam
Popstar Clips in Moonbeam
¥5,600
Sweetheart Clip in Tea Party
model laying down with Sweetheart Clip in Tea Party in hair
Sweetheart Clip in Tea Party
¥5,900
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