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NOW OPEN: The Holiday Shop
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NEW Toasted Sugar
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Exclusive: Limited Edition 2026 Emi Jay Ornament
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NEW Dream Crème™ Hair Mask
Angelstick®
Angel Hold™
Heavenly Hair Milk™
Halo Oil
New Dream Crème Mask
Gourmand season is here
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NEW DedCool x Emi Jay Collab
NEW Toasted Sugar
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New: Big Effing Clips
New Dream Crème Hair Mask
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NEW DedCool x Emi Jay Collab
NEW Toasted Sugar
New Arrivals: Toasted Sugar
New: DedCool x Emi Jay Collab
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NEW Toasted Sugar
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Allure Best of Beauty Winner 2026
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Under $150
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Gifts For
The Homebody
The Martini Lover
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The Jetsetter
Exclusive: Limited Edition 2026 Emi Jay Ornament
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New Dream Crème Mask
New Arrivals: Toasted Sugar
Gifts Under $30
Give the gift of good hair this holiday season. Discover dreamy gift sets, holiday exclusives, and limited edition treats for everyone on your list (including you).
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New + Limited Edition
Cozy Scrunchie in Oat Latte Knit
$128
Best Seller
Lil Effing Clip in Buttercream
$239
New + Limited Edition
Exclusive
Bedtime Angel Socks
$144
Emi Jay Digital Gift Card
$200
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Under $30
Hair Pin in Buttercream
$192
Exclusive
Limited Edition Angel Phone Grip
$112
Lil Effing Clip in Chantilly
$239
Limited Edition
Exclusive
Aura Hair + Body Mist™ Keychain
$223
Petite Clip in Chantilly
$176
New + Limited Edition
Cozy Scrunchie in Cookie Crumbs Knit
$128
Award Winner
Back in stock
Limited Edition Mini Angelstick + Keychain Duo
$223
New + Limited Edition
Infinity Headband in Cookie Crumbs Knit
$144
Back In Stock
Petite Clip in Buttercream
$176
Bow Barrette in Oyster
$144
Petite Clip in Pink Sugar
$176
Lil Effing Clip in Pink Sugar
$239
New + Limited Edition
Cozy Scrunchie in Dream Cloud Knit
$128
New + Limited Edition
Infinity Headband in Dream Cloud Knit
$144
New + Limited Edition
Cozy Scrunchie in Heather Cloud Knit
$128
New + Limited Edition
Infinity Headband in Heather Cloud Knit
$144
New + Limited Edition
Exclusive
Dream Crème Toasted Sugar Playing Cards
$192
Pointelle Headband in Azure
$144
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Best-Selling Favorites
Tried, loved, and award-winning hair essentials, thoughtfully bundled for the season.
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Cloud Popstar Clips in Angel Wish
$144
Pointelle Headband in Milk
$144
Iconic Velvet Bow Barrette in Baby Mauve
$176
Bow Barrette in Fireside
$176
Mini Iconic Velvet Bow Barrette in Baby Mauve
$176
Iconic Velvet Bow Barrette in Noir
$176
Mini Cloud Clip in Grey Smoke
$223
Ponytail Barrette in Chantilly
$231
Ponytail Barrette in Pink Cloud
$231
Mini Cloud Clip in Pink Smoke
$223
Cloud Popstar Clips in Daydream
$144
Heartbreaker Clip in Pink Smoke
$239
Heartbreaker Clip in Lilac Smoke
$239
Iconic Velvet Bow Barrette in Mocha Mousse
$176
Ponytail Barrette in Tortoise Cherry
$231
Hair Pin in Cherry Kiss
$192
Back In Stock
Lil Effing Clip in Cherry Kiss
$239
Lil Effing Clip in Noir
$239
Best Seller
Lil Effing Clip in Blueberry
$239
Hair Pin in Tortoise
$192
Hair Pin in Tortoise Hibiscus
$192
Hair Pin in Noir
$192
Mini Iconic Velvet Bow Barrette in Noir
$176
Back In Stock
Petite Clip in Tortoise
$176
Petite Clip in Cherry Kiss
$176
Petite Clip in Noir
$176
Back In Stock
Petite Clip in Blueberry
$176
Petite Clip in Toasted
$176
Petite Clip in Pink Chantilly
$176
Travel Size
New
Heavenly Hair Milk™
$128
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