New Arrivals

discover our newest hair essentials: effortless, effective, and quality products thoughtfully created to make your routines quicker and days brighter.

All Colors
New Arrival
Big Effing Clip in Rose Fleur Eyelet
Big Effing Clip in Rose Fleur Eyelet and aura mist in angel wings on blahnik shoes
Big Effing Clip in Rose Fleur Eyelet
€41,95
New Arrival
Big Effing Clip in Citrine Fleur Eyelet
model wearing Big Effing Clip in Citrine Fleur Eyelet attached to bikini top
Big Effing Clip in Citrine Fleur Eyelet
€41,95
New Arrival
Big Effing Clip in Blanc Fleur Eyelet
model wearing Big Effing Clip in Blanc Fleur Eyelet
Big Effing Clip in Blanc Fleur Eyelet
€41,95
New Arrival
Big Effing Clip in Blue Fleur Eyelet
model wearing Big Effing Clip in Blue Fleur Eyelet clipped to top
Big Effing Clip in Blue Fleur Eyelet
€41,95
New Arrival
Popstar Clips in Blue Mist Eyelet
model eating ice cream on table with assorted emi jay hair care, accessories, and pouch
Popstar Clips in Blue Mist Eyelet
€37,95
New Arrival
Popstar Clips in Sunrise Blush Eyelet
Popstar Clips in Sunrise Blush Eyelet with aura mist, big effing clip, and headband
Popstar Clips in Sunrise Blush Eyelet
€37,95
New Arrival
Eyelet Pouch in Citrine
model standing in front of door with big effing clip in her hair holding Eyelet Pouch in Citrine
Eyelet Pouch in Citrine
€41,95
New Arrival
Eyelet Pouch in Blanc Daisy
model taking aura mist in lychee baby out of Eyelet Pouch in Blanc Daisy
Eyelet Pouch in Blanc Daisy
€41,95
New Arrival
Lil Effing Clip in Blanc Petal Eyelet
model wearing Lil Effing Clip in Blanc Petal Eyelet clipped to strap while holding heavenly hair milk above pouch with big effing clip
Lil Effing Clip in Blanc Petal Eyelet
€34,95
New Arrival
Lil Effing Clip in Blue Petal Eyelet
model holding emi jay hair care products next to Lil Effing Clip in Blue Petal Eyelet
Lil Effing Clip in Blue Petal Eyelet
€34,95
New Arrival
Lil Effing Clip in Citrine Petal Eyelet
Lil Effing Clip in Citrine Petal Eyelet clipped to fabric next to aura mist in angel wings
Lil Effing Clip in Citrine Petal Eyelet
€34,95
New Arrival
Lil Effing Clip in Rose Petal Eyelet
Lil Effing Clip in Rose Petal Eyelet on shelf with assorted emi jay hair care and accessories
Lil Effing Clip in Rose Petal Eyelet
€34,95
New Arrival
Heavenly Hair Towel in Milk
model wearing Heavenly Hair Towel in Milk sitting on side of bathtub while holding dream creme
Heavenly Hair Towel in Milk
€41,95
New Arrival
Pointelle Headband in Azure
Big Effing Clip in Blue Fleur Eyelet with hair care and accessories
Pointelle Headband in Azure
€19,95
New Arrival
Pointelle Headband in Blossom
model wearing Pointelle Headband in Blossom
Pointelle Headband in Blossom
€19,95
New Arrival
Pointelle Headband in Milk
model wearing Pointelle Headband in Milk
Pointelle Headband in Milk
€19,95
New Arrival
Head Scarf in Citrine
model sitting and covering face while wearing head scarf
Head Scarf in Citrine
€23,95
Exclusive
Eyelet Embroidered Sticker Sheet
Eyelet Embroidered Sticker Set
€6,95
Sold Out
Summer Hair Favorite
Dream Crème™
Dream Crème topless
Dream Crème™
€47,95
Limited Edition
Aura Hair + Body Mist™ Keychain
closeup of charms
Aura Hair + Body Mist™ Keychain
€30,95
Award Winner
Big Effing Clip in Citrus Polka Dot
model in pink bikini eating lychee on beach with Big Effing Clip in Citrus Polka Dot in hair
Big Effing Clip in Citrus Polka Dot
€39,95
Sweetheart Clip in Coconut Berry Dot
Sweetheart Clip in Coconut Berry Dot clipped to bag strap next to emi jay hair care
Sweetheart Clip in Coconut Berry Dot
€39,95
Sweetheart Clip in Lychee Berry Dot
model wearing Sweetheart Clip in Lychee Berry Dot lipped to Lychee Baby bikini bottom
Sweetheart Clip in Lychee Berry Dot
€39,95
Sweetheart Clip in Citrus Baby Bloom
model clipping Sweetheart Clip in Citrus Baby Bloom in hair
Sweetheart Clip in Citrus Baby Bloom
€39,95
Award Winner
Big Effing Clip in Tortoise Hibiscus
model standing against wall holding Aura Hair + Body Mist in Lychee Baby while wearing Big Effing Clip in Tortoise Hibiscus clipped to top
Big Effing Clip in Tortoise Hibiscus
€41,95
Award Winner
Big Effing Clip in Lychee Hibiscus
model spraying aura hair + body mist in lychee baby while wearing Big Effing Clip in Lychee Hibiscus in hair
Big Effing Clip in Lychee Hibiscus
€41,95
Sweetheart Clip in Palm Blossom
model wearing Sweetheart Clip in Palm Blossom clipped to the strap of Lychee Baby bikini top
Sweetheart Clip in Palm Blossom
€39,95
Popstar Clips in Hibiscus Beach
model laying in bed wearing Popstar Clips in Hibiscus Beach in hair
Popstar Clips in Hibiscus Beach
€19,95
Award Winner
Big Effing Clip in Beach Club
model spraying aura hair + body mist in Lychee Baby while wearing Big Effing Clip in Beach Club in hair
Big Effing Clip in Beach Club
€41,95
Sweetheart Clip in Berry Beach Club
model wearing Sweetheart Clip in Berry Beach Club in hair
Sweetheart Clip in Berry Beach Club
€39,95
Super Bloom Clip in Beach Club
assorted beach club red hair clips
Super Bloom Clip in Beach Club
€17,95
Super Bloom Clip in Peach Spritz
aura hair + body mist in Lychee Baby next to emi jay hair clips
Super Bloom Clip in Peach Spritz
€17,95
Midi Blossom Clip in Sangria Bloom
model holding aura hair + body mist in lychee baby, assorted fruit, and emi jay hair clips
Midi Blossom Clip in Sangria Bloom
€15,95
Midi Blossom Clip in Peach Bloom
aura hair + body mist in lychee baby with assorted emi jay hair accessories and brush
Midi Blossom Clip in Peach Bloom
€15,95
Heavenly Hair Towel in Lychee Baby
model using Heavenly Hair Towel in Lychee Baby
Heavenly Hair Towel in Lychee Baby
€41,95
Popstar Clips in Sweet Berry Dot
model wearing Popstar Clips in Sweet Berry Dot in hair while applying lipstick
Popstar Clips in Sweet Berry Dot
€37,95
Back in Stock
Baby Super Bloom Clip Set in Jelly Peach
model wearing Baby Super Bloom Clip Set in Jelly Cloud and Jelly Lemon and Jelly Peach in hair
Baby Super Bloom Clip Set in Jelly Peach
€15,95
Baby Super Bloom Clip Set in Jelly Lemon
model wearing Baby Super Bloom Clip Set in Jelly Cloud and Jelly Lemon and Jelly Peach in hair
Baby Super Bloom Clip Set in Jelly Lemon
€15,95
Hair Pin in Lychee Baby
assorted emi jay hair accessories on sand
Hair Pin in Lychee Baby
€26,95
Hair Pin in Tortoise Hibiscus
model wearing Hair Pin in Tortoise Hibiscus in hair and big effing clip in tortoise clipped to pink bikini top
Hair Pin in Tortoise Hibiscus
€26,95
Award Winner
Bamboo Paddle Brush in Lychee Baby
model wearing hair pin brushes hair with Bamboo Paddle Brush in Lychee Baby
Bamboo Paddle Brush in Lychee Baby
€58,95
Terry Pouch in Lychee Baby
model wearing hair towel looking inside Terry Pouch in Lychee Baby next to aura hair + body mist in lychee baby, hair clips, and brush
Terry Pouch in Lychee Baby
€39,95
Award Winner
Big Effing Clip in Lychee Baby
closeup of model wearing Big Effing Clip in Lychee Baby while reading book and laying on towel at beach
Big Effing Clip in Lychee Baby
€39,95
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Award Winner
Big Effing Clip in Blush Polka Dot
model wearing Big Effing Clip in Blush Polka Dot while sitting on beach in pink bikini
Big Effing Clip in Blush Polka Dot
€39,95
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Infinity Headband in Berry Dot
model spraying aura hair + body mist in lychee baby while wearing Infinity Headband in Berry Dot
Infinity Headband in Berry Dot
€17,95
Sold Out
Exclusive
Lychee Baby Disposable Camera
aura hair + body mists in Lychee Baby in ice bucket on table with camera, menu, sunglasses, lotion, hair clip, and bambo brush
Lychee Baby Disposable Camera
€26,95
Sold Out
Exclusive
Limited Edition Angel Phone Grip
model standing in front of pink curtain holding phone with Limited Edition Angel Phone Grip
Limited Edition Angel Phone Grip
€15,95
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Waitlist
Heartbreaker Clip in Pink Smoke
model standing in front of pink curtain wearing Heartbreaker Clip in Pink Smoke in hair
Heartbreaker Clip in Pink Smoke
€32,95
Heartbreaker Clip in Lilac Smoke
assorted emi jay hair clips and vanity case with multiple bottles of Angel Hold on counter by towel
Heartbreaker Clip in Lilac Smoke
€32,95
Mini Cloud Clip in Pink Smoke
assorted emi jay hair care and accessories in vanity case neck to white dress
Mini Cloud Clip in Pink Smoke
€30,95
Half Moon Clip in Pink Smoke
model wearing Half Moon Clip in Pink Smoke in hair
Half Moon Clip in Pink Smoke
€34,95
Half Moon Clip in Lilac Smoke
vanity case with assorted emi jay hair care and accessories
Half Moon Clip in Lilac Smoke
€34,95
Half Moon Clip in Grey Smoke
assorted emi jay hair care and accessories with polaroids and headphones
Half Moon Clip in Grey Smoke
€34,95
Mini Cloud Clip in Lilac Smoke
assorted emi jay hair care and accessories with polaroids and headphones
Mini Cloud Clip in Lilac Smoke
€30,95
Mini Cloud Clip in Grey Smoke
emi jay hair care and clips on pink fabric
Mini Cloud Clip in Grey Smoke
€30,95
Back In Stock
Sweetheart Clip in Blush Drop
emi jay hair care and accessories with polaroids from Angel Hold photoshoot and headphones
Sweetheart Clip in Blush Drop
€39,95
Back In Stock
Sweetheart Clip in Lilac Sky
assorted emi jay sweetheart clips and angel hold
Sweetheart Clip in Lilac Sky
€39,95
Back In Stock
sweetheart hair claw clip in cloud kiss
assorted emi jay hair care and accessories with polaroids and headphones
Sweetheart Clip in Cloud Kiss
€39,95
Award Winner
Big Effing Clip in Everyday Angel
model wearing Big Effing Clip in Everyday Angel while having angelstick applied to hair
Big Effing Clip in Everyday Angel
€41,95
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Award Winner
Big Effing Clip in Twilight Angel
model wearing Big Effing Clip in Twilight Angel while having makeup applied
Big Effing Clip in Twilight Angel
€41,95
Award Winner
Big Effing Clip in Morning Angel
assorted emi jay hair care and accessories in vanity case
Big Effing Clip in Morning Angel
€41,95
Cloud Popstar Clips in Daydream
Cloud Popstar Clips in Daydream
Cloud Popstar Clips in Daydream
€19,95
Cloud Popstar Clips in Angel Wish
assorted emi jay popstar hair clip attached to vanity case
Cloud Popstar Clips in Angel Wish
€19,95
Popstar Creaseless Makeup Hair Clips in Soft n Sweet
model wearing assorted emi jay popstar clips in hair
Popstar Clips in Soft n Sweet
€37,95
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Waitlist
Popstar Creaseless Makeup Angel Wing Hair Clips in Lilac Smoke
model sitting in front of pink curtain wearing assorted Emi Jay Popstar Clips in hair
Angel Wing Popstar Clips in Lilac Smoke
€37,95
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Limited Edition
On The Way Vanity Case
closeup of models holding Angel Hold and On The Way Vanity Case
On The Way Vanity Case
€76,95
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Waitlist
Infinity Headband in Blush
model standing in front of pink curtain wearing Infinity Headband in Blush in hair
Infinity Headband in Blush
€19,95
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Waitlist
Infinity Headband in Grey Smoke
assorted emi jay hair care and accessories on counter with emi jay towel, coffee, and vanity case
Infinity Headband in Grey Smoke
€19,95
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Waitlist
Ponytail Barrette in Pink Cloud
assorted emi jay hair care and accessories in vanity case
Ponytail Barrette in Pink Cloud
€31,95
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Waitlist
Ponytail Barrette in Grey Smoke
assorted emi jay hair care and accessories with polaroids and headphones
Ponytail Barrette in Grey Smoke
€31,95
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Waitlist
Heartbreaker Clip in Grey Smoke
model in front of pink curtain wearing Heartbreaker Clip in Grey Smoke in hair
Heartbreaker Clip in Grey Smoke
€32,95
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Waitlist
Limited Edition
Angel Hold Plushie Sticker
Angel Hold Plushie Sticker on phone with angel hold styling cream, sweetheart clip, and pastry on table
Angel Hold Plushie Sticker
€4,95
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Waitlist
Popstar Creaseless Hair Clips in Pink Aura
Popstar Clips in Pink Aura sinkside next to brushes and hair accessories
Angel Wing Popstar Clips in Pink Aura
€37,95
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