Sweet Summer Hair

Explore newness inspired by old Hollywood glam, pink velvet and nights out.

Shop Now

Your Hair’s New Aura

Discover new heaven-sent hair accessories, in celebration of our new Aura Hair Mist.

Shop Now

Meet Heavenly Hair Milk

Your new pre-styling must-have that helps detangle and protect against heat, while reducing frizz and drying time for deliciously silky hair.

Shop Now

Summer Hair Essentials

Heaven-scent notes made to go everywhere you do.

Shop Now
elsa hosk standing next to refrigerator holding milk

Inspired By

“Meet Sweet Like Honey, a modern day fairytale made up of the purest pastels and sweetest of florals. Designed for spring and summer mornings of bright blue clouded skies and golden-lit evenings, this collection is inspired by your inner free spirit and feminine nostalgia…incorporating pops of earth elements and radiant wildflowers, while balancing romantic layers.”

Explore Heavenly Hair Milk
About us

A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community.

Follow us @emijayinc