Emi Jay

heaven-sent hair essentials. Aura Mist in Lychee Baby is out now 🩷🍧

Award Winner Best Seller
Big Effing Clip in Tortoise
model sitting with Big Effing Clip in Tortoise in hair
Big Effing Clip in Tortoise
¥280
Award Winner Best Seller
Big Effing Clip in Buttercream
model holding a Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
¥280
Back In Stock
Lil Effing Clip in Tortoise
Lil Effing Clip in Tortoise
¥234
New + Limited Edition
Dream Crème™ in Toasted Sugar
Emi Jay Dream Creme Immensely Rich Mask and Emi Jay Dream Creme Toasted Sugar shower fragrance set, styled with a cinnamon bun on a beige background with promotional text.
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
¥374
Award Winner Best Seller
Big Effing Clip in Cherry Kiss
model laying in booth while showing how to wear Big Effing Clip in Cherry Kiss in hair
Big Effing Clip in Cherry Kiss
¥280
Award Winner Best Seller
Big Effing Clip in Blueberry
Big Effing Clip in Blueberry
¥280
Award Winner
Angelstick®
Angelstick hair styling stick with top off
Angelstick®
¥296
Back in Stock
Lil Effing Clip in Buttercream
model wearing Lil Effing Clip in Buttercream in hair while piloting a sea vessel
Lil Effing Clip in Buttercream
¥234
Award Winner
Big Effing Clip Hair Claw in Noir Polka Dot
models sitting on couch with drinks and eating a sundae while wearing emi jay hair accessories
Big Effing Clip in Noir Polka Dot
¥280
Award Winner
Big Effing Clip in Cherub Pink
model applying angelstick to hair looking in the mirror while wearing Big Effing Clip in Cherub Pink
Big Effing Clip in Cherub Pink
¥280
Award Winner
Angel Hold Styling Cream
sleek, but not stiff ♡ holds hair in place without crunch ♡ tames frizz and flyaways ♡ protects hair against heat
Angel Hold™ Styling Cream
¥265
Award Winner Best Seller
Big Effing Clip in Noir
model holding Big Effing Clip in Noir in front of eye
Big Effing Clip in Noir
¥280
Back In Stock
Lil Effing Clip in Blueberry
model standing in field with Lil Effing Clip in Blueberry in hair
Lil Effing Clip in Blueberry
¥234
Limited Edition
Angel Essentials Hairstyling Gift Set
Step by Step Styling Angel Essentials Set 1 Mini Heavenly Hair Milk Apply on dry wet or damp hair before air drying or heat styling 2 Mini Angel Hold Glide through dry or damp hair to shape polish and define 3 Full Sized Angelstick Apply onto styled or dry hair to tame flyaways and perfect sleek styles
Angel Essentials Hairstyling Gift Set
¥529 ¥374
Award Winner
Big Effing Clip in Toasted
model wearing Big Effing Clip in Toasted
Big Effing Clip in Toasted
¥280
Award Winner
New + Limited Edition
Heavenly Blowout Gift Set
Heavenly Blowout Gift Set standing up
Heavenly Blowout Gift Set
¥731 ¥576
Back In Stock
Lil Effing Clip in Cherry Kiss
model holding ice cream in waffle cone with Lil Effing Clip in Cherry Kiss in hair
Lil Effing Clip in Cherry Kiss
¥234
Award Winner
heavenly hair milk
3-in-1 styling serum provides heat protection up to 450 degrees Fahrenheit decreases drying time for frizz free hair seamlessly detangles or the perfect air dry or blow dry
Heavenly Hair Milk™
¥311
Award Winner
Big Effing Clip in Lychee Baby
closeup of model wearing Big Effing Clip in Lychee Baby while reading book and laying on towel at beach
Big Effing Clip in Lychee Baby
¥280
Award Winner
Halo Hair Oil
close-up image of dropper with halo hair oil bottle
Halo Hair Oil
¥296
Award Winner
Big Effing Clip in Morning Angel
assorted emi jay hair care and accessories in vanity case
Big Effing Clip in Morning Angel
¥296
Award Winner
Dream Crème™
Dream Crème topless
Dream Crème™
¥343
Award Winner
Big Effing Clip in Twilight Angel
model wearing Big Effing Clip in Twilight Angel while having makeup applied
Big Effing Clip in Twilight Angel
¥296
Award Winner
Big Effing Clip in Blush Polka Dot
model wearing Big Effing Clip in Blush Polka Dot while sitting on beach in pink bikini
Big Effing Clip in Blush Polka Dot
¥280
Best Seller
Sweetheart Clip in Soufflé
Chantilly Sweetheart Clips
Sweetheart Clip in Soufflé
¥280
Lil Effing Clip in Noir
model wearing lil effing clip in noir
Lil Effing Clip in Noir
¥234
Travel Size New
Heavenly Hair Milk Mini Size 15ml
3-in-1 styling serum TSA Approved Provides heat protection up to 450° F Decreases drying time for frizz free hair Seamlessly detangles for the perfect air dry or blow dry
Heavenly Hair Milk™
¥125
Lil Effing Clip in Pink Sugar
Lil Effing Clip in Pink Sugar
¥234
More Colors Available
The Slickback Bundle in Pink Sugar
Model holding Angel Hold and Angelstick while brushing hair with Mini Boar Brush in Pink Sugar
The Slick Back Bundle
¥933 ¥747
New + Limited Edition
Big Effing Clip in Pink Mochi Sky
model wearing Big Effing Clip in Pink Mochi Sky while looking at display of mochis and mists
Big Effing Clip in Pink Mochi Sky
¥296
New + Limited Edition Exclusive
Sweet Dreams Silk Scrunchie in Mint Mochi Sky
model holding aura hair + body mist while wearing Sweet Dreams Silk Scrunchie in Mint Mochi Sky on wrist
Sweet Dreams Silk Scrunchie in Mint Mochi Sky
¥249
New + Limited Edition
Big Effing Clip in Gingerbread Gingham
olivia jade holding Dream Crème™ in Toasted Sugar while wearing Big Effing Clip in Gingerbread Gingham in hair
Big Effing Clip in Gingerbread Gingham
¥280
New + Limited Edition
Big Effing Clip in Marshmallow and Creme
model wearing Big Effing Clip in Marshmallow and Creme in hair
Big Effing Clip in Marshmallow and Creme
¥280
Sold Out Last Year!
Sweetheart Hair Claw Clip in Toasted Teddy
Model wearing Sweetheart Clip in Toasted Teddy in hair.
Sweetheart Clip in Toasted Teddy
¥280
New + Limited Edition
Sweetheart Clip in Cozy Cloud Gingham
model wearing Sweetheart Clip in Cozy Cloud Gingham in hair
Sweetheart Clip in Cozy Cloud Gingham
¥280
New + Limited Edition
Sweetheart Clip in Dream Cloud Teddy
model wearing Sweetheart Clip in Dream Cloud Teddy in hair
Sweetheart Clip in Dream Cloud Teddy
¥280
New + Limited Edition
Big Effing Clip in Baby Blue S’more Love
Olivia Jade holding Dream Crème™ in Toasted Sugar while wearing Big Effing Clip in S'more Love in hair
Big Effing Clip in Baby Blue S’more Love
¥296
Sold Out Last Year!
Big Effing Clip Hair Claw in S’more Love
Olivia Jade wearing Big Effing Clip in S’more Love in hair
Big Effing Clip in S’more Love
¥296
New + Limited Edition
Popstar Clips in Bedtime Angel
olivia jade wearing Popstar Clips in Bedtime Angel in hair
Popstar Clips in Bedtime Angel
¥265
New + Limited Edition
Sweetheart Hair Claw Clip in Cocoa Cashmere
Closeup view of model wearing Sweetheart Clip in Cocoa Cashmere in hair.
Sweetheart Clip in Cocoa Cashmere
¥280
New + Limited Edition
Sweetheart Hair Claw Clip in Vanilla Chai
Model wearing Sweetheart Clip in Vanilla Chai in hair.
Sweetheart Clip in Vanilla Chai
¥280
New + Limited Edition Exclusive
Bedtime Angel Socks
model wearing Bedtime Angel Socks
Bedtime Angel Socks
¥140
New + Limited Edition
Heavenly Hair Towel in Toasted Sugar
olivia jade wearing Heavenly Hair Towel in Toasted Sugar with assorted hair care and accessories on counter
Heavenly Hair Towel in Toasted Sugar
¥296
Award Winner
New + Limited Edition
Bamboo Paddle Brush in Toasted Sugar
olivia jade brushing hair with bamboo paddle brush
Bamboo Paddle Brush in Toasted Sugar
¥420
New + Limited Edition
Infinity Headband in Cookie Crumbs Knit
olivia jade wearing Infinity Headband in Cookie Crumbs Knit
Infinity Headband in Cookie Crumbs Knit
¥140
New + Limited Edition
Cozy Scrunchie in Cookie Crumbs Knit
model wearing Cozy Scrunchie in Cookie Crumbs Knit in hair
Cozy Scrunchie in Cookie Crumbs Knit
¥125
New + Limited Edition
On The Way Vanity Case in Toasted Sugar
On The Way Vanity Case in Toasted Sugar
On The Way Vanity Case in Toasted Sugar
¥545
New + Limited Edition
On The Way Vanity Case in Dream Cloud Blue
on the way vanity case with assorted emi jay hair care and accessories
On The Way Vanity Case in Dream Cloud Blue
¥545
New + Limited Edition
Cozy Scrunchie in Dream Cloud Knit
Olivia Jade biting into Emi Jay cookie while wearing Cozy Scrunchie in Dream Cloud Knit in hair
Cozy Scrunchie in Dream Cloud Knit
¥125
New + Limited Edition
Cozy Pouch in Cookie Crumbs Knit
Cozy Pouch in Cookie Crumbs Knit with assorted hair care and accessories
Cozy Pouch in Cookie Crumbs Knit
¥296
New + Limited Edition
Infinity Headband in Heather Cloud Knit
model wearing Infinity Headband in Heather Cloud Knit
Infinity Headband in Heather Cloud Knit
¥140
New + Limited Edition Exclusive
Holiday 2026 Sticker Pack
Holiday 2026 Sticker Pack
¥47
New + Limited Edition
Infinity Headband in Dream Cloud Knit
model wearing Infinity Headband in Dream Cloud Knit
Infinity Headband in Dream Cloud Knit
¥140
New + Limited Edition
Cozy Scrunchie in Heather Cloud Knit
Cozy Scrunchie in Heather Cloud Knit on side table with assorted hair care and accessories
Cozy Scrunchie in Heather Cloud Knit
¥125
New + Limited Edition
Cozy Scrunchie in Oat Latte Knit
Cozy Scrunchie in Oat Latte Knit in vanity case with assorted emi jay hair care and accessories
Cozy Scrunchie in Oat Latte Knit
¥125
New + Limited Edition
Infinity Headband in Oat Latte Knit
model wearing Infinity Headband in Oat Latte Knit
Infinity Headband in Oat Latte Knit
¥140
New + Limited Edition
Cozy Pouch in Dream Cloud Knit
Cozy Pouch in Dream Cloud Knit next to vanity cases with assorted emi jay hair care and accessories
Cozy Pouch in Dream Cloud Knit
¥296
New + Limited Edition Exclusive
Dream Crème Toasted Sugar Card Deck
Dream Crème Toasted Sugar Card Deck on gingham fabric
Dream Crème Toasted Sugar Playing Cards
¥187
New + Limited Edition
Sweet Dreams Eye Mask in Dream Cloud Knit
Sweet Dreams Eye Mask in Dream Cloud Knit with assorted hair care, playing cards, hot cocoa, and Emi Jay cookie
Sweet Dreams Eye Mask in Dream Cloud Knit
¥343
New + Limited Edition
Sweet Dreams Eye Mask in Heather Cloud Knit
olivia jade wearing Sweet Dreams Eye Mask in Heather Cloud Knit
Sweet Dreams Eye Mask in Heather Cloud Knit
¥343
New + Limited Edition
Big Effing Clip in Milk and Cookies
model wearing Big Effing Clip in Milk and Cookies in hair
Big Effing Clip in Milk and Cookies
¥280
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Waitlist
New + Limited Edition
Big Effing Clip in Cozy Cloud Gingham
Olivia Jade wearing Big Effing Clip in Cozy Cloud Gingham in hair
Big Effing Clip in Cozy Cloud Gingham
¥280
Join 
Waitlist
New + Limited Edition
Sweetheart Clip in Cuddle Me Gingham
model wearing Sweetheart Clip in Cuddle Me Gingham in hair
Sweetheart Clip in Cuddle Me Gingham
¥280
Join 
Waitlist
Best Seller
Sweetheart Clip in Pink Angel Food
model looking away with Sweetheart Clip in Tea Party + Pink Angel Food Cake in hair
Sweetheart Clip in Pink Angel Food
¥280
Best Seller
Sweetheart Clip in Blush Drop
emi jay hair care and accessories with polaroids from Angel Hold photoshoot and headphones
Sweetheart Clip in Blush Drop
¥280
Award Winner
Big Effing Clip in Chantilly
closeup of model wearing big effing clip in chantilly in hair
Big Effing Clip in Chantilly
¥280
Sweetheart Clip in Bordeaux Cherry Pie
Assorted Pink Chantilly Sweetheart Clips with Halo Hair Oil and Angelstick
Sweetheart Clip in Bordeaux Cherry Pie
¥280
Big Effing Clip in Citrine Fleur Eyelet
model wearing Big Effing Clip in Citrine Fleur Eyelet attached to bikini top
Big Effing Clip in Citrine Fleur Eyelet
¥296
Award Winner
Big Effing Clip in Doe
Big Effing Clips in Hazelnut + Doe
Big Effing Clip in Doe
¥280
Award Winner
Big Effing Clip in Hazelnut
model wearing Big Effing Clip in Hazelnut with her arms up
Big Effing Clip in Hazelnut
¥280
Award Winner
Big Effing Clip in Blue Crush
model laying with Big Effing Clip in Blue Crush in hair
Big Effing Clip in Blue Crush
¥280
Award Winner
Big Effing Clip in Tangerine
Francesca Aiello wearing a Big Effing Clip in Tangerine in her hair
Big Effing Clip in Tangerine
¥280
Award Winner
Big Effing Clip in Pistachio
model with Big Effing Clip in Pistachio + Beach Fairy in hair
Big Effing Clip in Pistachio
¥280
Best Seller
Sweetheart Clip in Cocoa Chantilly Angel Food
model wearing Sweetheart Clip in Cocoa Chantilly Angel Food in hair
Sweetheart Clip in Cocoa Chantilly Angel Food
¥280
Lil Effing Clip in Rose Petal Eyelet
Lil Effing Clip in Rose Petal Eyelet on shelf with assorted emi jay hair care and accessories
Lil Effing Clip in Rose Petal Eyelet
¥249
Award Winner
Big Effing Clip in Sugar Cube
Big Effing Clip in Sugar Cube
¥280
Best Seller
Sweetheart Clip in Lilac Sky
assorted emi jay sweetheart clips and angel hold
Sweetheart Clip in Lilac Sky
¥280
Award Winner
Big Effing Clip in Earl Grey
model wearing Big Effing Clip in Earl Grey
Big Effing Clip in Earl Grey
¥280
Lil Effing Clip in Chantilly
Lil Effing Clip in Chantilly
¥234
Best Seller
Mini Boar Bristle Brush in Pink Sugar
model brushing hair with Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar
¥374
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