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NOW OPEN: The Holiday Shop
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NEW DedCool x Emi Jay Collab
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New Arrivals: Toasted Sugar
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NEW Toasted Sugar
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Allure Best of Beauty Winner 2026
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Exclusive: Limited Edition 2026 Emi Jay Ornament
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Featured
NEW Dream Crème™ Hair Mask
Angelstick®
Angel Hold™
Heavenly Hair Milk™
Halo Oil
New Dream Crème Mask
Gourmand season is here
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Claw Clips
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Featured
NEW DedCool x Emi Jay Collab
NEW Toasted Sugar
Big Effing Clips®
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New: Big Effing Clips
New Dream Crème Hair Mask
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Featured
NEW DedCool x Emi Jay Collab
NEW Toasted Sugar
New Arrivals: Toasted Sugar
New: DedCool x Emi Jay Collab
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NEW Toasted Sugar
New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026
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Under $150
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Gift Sets & Bundles
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Gifts For
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The Classic Lady
The Jetsetter
Exclusive: Limited Edition 2026 Emi Jay Ornament
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New Dream Crème Mask
New Arrivals: Toasted Sugar
Gifts Under $30
Give the gift of good hair this holiday season. Discover dreamy gift sets, holiday exclusives, and limited edition treats for everyone on your list (including you).
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New + Limited Edition
Cozy Scrunchie in Oat Latte Knit
R$ 91
Best Seller
Lil Effing Clip in Buttercream
R$ 170
New + Limited Edition
Exclusive
Bedtime Angel Socks
R$ 102
Emi Jay Digital Gift Card
from R$ 139,36
Under $30
Hair Pin in Buttercream
R$ 136
Exclusive
Limited Edition Angel Phone Grip
R$ 80
Lil Effing Clip in Chantilly
R$ 170
Limited Edition
Exclusive
Aura Hair + Body Mist™ Keychain
R$ 159
Petite Clip in Chantilly
R$ 125
New + Limited Edition
Cozy Scrunchie in Cookie Crumbs Knit
R$ 91
Award Winner
Back in stock
Limited Edition Mini Angelstick + Keychain Duo
R$ 159
New + Limited Edition
Infinity Headband in Cookie Crumbs Knit
R$ 102
Back In Stock
Petite Clip in Buttercream
R$ 125
Bow Barrette in Oyster
R$ 102
Petite Clip in Pink Sugar
R$ 125
Lil Effing Clip in Pink Sugar
R$ 170
New + Limited Edition
Cozy Scrunchie in Dream Cloud Knit
R$ 91
New + Limited Edition
Infinity Headband in Dream Cloud Knit
R$ 102
New + Limited Edition
Cozy Scrunchie in Heather Cloud Knit
R$ 91
New + Limited Edition
Infinity Headband in Heather Cloud Knit
R$ 102
New + Limited Edition
Exclusive
Dream Crème Toasted Sugar Playing Cards
R$ 136
Pointelle Headband in Azure
R$ 102
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Best-Selling Favorites
Tried, loved, and award-winning hair essentials, thoughtfully bundled for the season.
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Cloud Popstar Clips in Angel Wish
R$ 102
Pointelle Headband in Milk
R$ 102
Iconic Velvet Bow Barrette in Baby Mauve
R$ 125
Bow Barrette in Fireside
R$ 125
Mini Iconic Velvet Bow Barrette in Baby Mauve
R$ 125
Iconic Velvet Bow Barrette in Noir
R$ 125
Mini Cloud Clip in Grey Smoke
R$ 159
Ponytail Barrette in Chantilly
R$ 165
Ponytail Barrette in Pink Cloud
R$ 165
Mini Cloud Clip in Pink Smoke
R$ 159
Cloud Popstar Clips in Daydream
R$ 102
Heartbreaker Clip in Pink Smoke
R$ 170
Heartbreaker Clip in Lilac Smoke
R$ 170
Iconic Velvet Bow Barrette in Mocha Mousse
R$ 125
Ponytail Barrette in Tortoise Cherry
R$ 165
Hair Pin in Cherry Kiss
R$ 136
Back In Stock
Lil Effing Clip in Cherry Kiss
R$ 170
Lil Effing Clip in Noir
R$ 170
Best Seller
Lil Effing Clip in Blueberry
R$ 170
Hair Pin in Tortoise
R$ 136
Hair Pin in Tortoise Hibiscus
R$ 136
Hair Pin in Noir
R$ 136
Mini Iconic Velvet Bow Barrette in Noir
R$ 125
Back In Stock
Petite Clip in Tortoise
R$ 125
Petite Clip in Cherry Kiss
R$ 125
Petite Clip in Noir
R$ 125
Back In Stock
Petite Clip in Blueberry
R$ 125
Petite Clip in Toasted
R$ 125
Petite Clip in Pink Chantilly
R$ 125
Travel Size
New
Heavenly Hair Milk™
R$ 91
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