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NOW OPEN: The Holiday Shop
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NEW Toasted Sugar
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Allure Best of Beauty Winner 2026
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Exclusive: Limited Edition 2026 Emi Jay Ornament
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Featured
NEW Dream Crème™ Hair Mask
Angelstick®
Angel Hold™
Heavenly Hair Milk™
Halo Oil
New Dream Crème Mask
Gourmand season is here
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Claw Clips
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Featured
NEW DedCool x Emi Jay Collab
NEW Toasted Sugar
Big Effing Clips®
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New: Big Effing Clips
New Dream Crème Hair Mask
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Featured
NEW DedCool x Emi Jay Collab
NEW Toasted Sugar
New Arrivals: Toasted Sugar
New: DedCool x Emi Jay Collab
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NEW Toasted Sugar
New Toasted Sugar Brushes
Allure Best of Beauty Winner 2026
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Under $150
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The Classic Lady
The Jetsetter
Exclusive: Limited Edition 2026 Emi Jay Ornament
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New Dream Crème Mask
New Arrivals: Toasted Sugar
Gifts Under $30
Give the gift of good hair this holiday season. Discover dreamy gift sets, holiday exclusives, and limited edition treats for everyone on your list (including you).
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New + Limited Edition
Cozy Scrunchie in Oat Latte Knit
$27
Best Seller
Lil Effing Clip in Buttercream
$50
New + Limited Edition
Exclusive
Bedtime Angel Socks
$30
Emi Jay Digital Gift Card
from $36.77
Under $30
Hair Pin in Buttercream
$40
Exclusive
Limited Edition Angel Phone Grip
$23
Lil Effing Clip in Chantilly
$50
Limited Edition
Exclusive
Aura Hair + Body Mist™ Keychain
$46
Petite Clip in Chantilly
$37
New + Limited Edition
Cozy Scrunchie in Cookie Crumbs Knit
$27
Award Winner
Back in stock
Limited Edition Mini Angelstick + Keychain Duo
$46
New + Limited Edition
Infinity Headband in Cookie Crumbs Knit
$30
Back In Stock
Petite Clip in Buttercream
$37
Bow Barrette in Oyster
$30
Petite Clip in Pink Sugar
$37
Lil Effing Clip in Pink Sugar
$50
New + Limited Edition
Cozy Scrunchie in Dream Cloud Knit
$27
New + Limited Edition
Infinity Headband in Dream Cloud Knit
$30
New + Limited Edition
Cozy Scrunchie in Heather Cloud Knit
$27
New + Limited Edition
Infinity Headband in Heather Cloud Knit
$30
New + Limited Edition
Exclusive
Dream Crème Toasted Sugar Playing Cards
$40
Pointelle Headband in Azure
$30
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Best-Selling Favorites
Tried, loved, and award-winning hair essentials, thoughtfully bundled for the season.
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Cloud Popstar Clips in Angel Wish
$30
Pointelle Headband in Milk
$30
Iconic Velvet Bow Barrette in Baby Mauve
$37
Bow Barrette in Fireside
$37
Mini Iconic Velvet Bow Barrette in Baby Mauve
$37
Iconic Velvet Bow Barrette in Noir
$37
Mini Cloud Clip in Grey Smoke
$46
Ponytail Barrette in Chantilly
$48
Ponytail Barrette in Pink Cloud
$48
Mini Cloud Clip in Pink Smoke
$46
Cloud Popstar Clips in Daydream
$30
Heartbreaker Clip in Pink Smoke
$50
Heartbreaker Clip in Lilac Smoke
$50
Iconic Velvet Bow Barrette in Mocha Mousse
$37
Ponytail Barrette in Tortoise Cherry
$48
Hair Pin in Cherry Kiss
$40
Back In Stock
Lil Effing Clip in Cherry Kiss
$50
Lil Effing Clip in Noir
$50
Best Seller
Lil Effing Clip in Blueberry
$50
Hair Pin in Tortoise
$40
Hair Pin in Tortoise Hibiscus
$40
Hair Pin in Noir
$40
Mini Iconic Velvet Bow Barrette in Noir
$37
Back In Stock
Petite Clip in Tortoise
$37
Petite Clip in Cherry Kiss
$37
Petite Clip in Noir
$37
Back In Stock
Petite Clip in Blueberry
$37
Petite Clip in Toasted
$37
Petite Clip in Pink Chantilly
$37
Travel Size
New
Heavenly Hair Milk™
$27
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