Your New Go-To Routine

After washing and towel-drying, gently detangle your hair with our award-winning Bamboo Paddle Brush. Apply Dream Crème from roots to ends as needed. Comb it through with our brand-new Detangling Comb for silky-smooth strands. 

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A Delightful Indulgence

No dry hair this summer. Dream Crème uses hair-loving ingredients like silk amino acids, murumuru seed butter, and babassu oil to provide ultimate hydration for your softest, shiniest mane ever.

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Meet Dream Crème

Hydrated hair in minutes. Introducing the multitasking hair mask that will give you the smooth, shiny strands of your dreams.

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Quick Application, Dreamlike Results

Rinse it out after 10 minutes or leave it in all day — Dream Crème moves with you, wherever you’re going. Throw your hair up in your favorite Emi Jay claw clip to perfect your look.

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model standing outside holding a dream creme box

Inspired by

“It’s a (literal) dream come true to introduce the newest member of our hair care family. Formulated with the cleanest ultra-nourishing ingredients to be compatible with all hair types and textures, Dream Crème is the only product we’re putting in our hair this summer. We wanted a multitasking hair moisturizer that could be used as a rinse-out mask or an all-day leave-in conditioner, perfect for any girl’s busy life on the go.”

Explore Dream Crème


Here to make getting ready dreamy and easy. Formulated to provide a smooth and flawless finish, pair our Angelstick smoothing balm with The Big Effing Clip for a match made in hair heaven.

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About us

A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community.

Follow us @emijayinc