New Arrivals

discover our newest hair essentials: effortless, effective, and quality products thoughtfully created to make your routines quicker and days brighter.

All Colors
Award Winner
Angel Hold Styling Cream
sleek, but not stiff ♡ holds hair in place without crunch ♡ tames frizz and flyaways ♡ protects hair against heat
Angel Hold™ Styling Cream
$34
Limited Edition
On The Way Vanity Case
closeup of models holding Angel Hold and On The Way Vanity Case
On The Way Vanity Case
$70
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Waitlist
New Arrival
sweetheart hair claw clip in cloud kiss
assorted emi jay hair care and accessories with polaroids and headphones
Sweetheart Clip in Cloud Kiss
$36
Award Winner
Big Effing Clip in Morning Angel
assorted emi jay hair care and accessories in vanity case
Big Effing Clip in Morning Angel
$38
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Waitlist
New Arrival
Sweetheart Clip in Blush Drop
emi jay hair care and accessories with polaroids from Angel Hold photoshoot and headphones
Sweetheart Clip in Blush Drop
$36
Award Winner
Big Effing Clip in Everyday Angel
model wearing Big Effing Clip in Everyday Angel while having angelstick applied to hair
Big Effing Clip in Everyday Angel
$38
New Arrival
Sweetheart Clip in Lilac Sky
assorted emi jay sweetheart clips and angel hold
Sweetheart Clip in Lilac Sky
$36
Award Winner
Big Effing Clip in Twilight Angel
model wearing Big Effing Clip in Twilight Angel while having makeup applied
Big Effing Clip in Twilight Angel
$38
New Arrival
Half Moon Clip in Pink Smoke
model wearing Half Moon Clip in Pink Smoke in hair
Half Moon Clip in Pink Smoke
$32
New Arrival
Cloud Popstar Clips in Daydream
Cloud Popstar Clips in Daydream
Cloud Popstar Clips in Daydream
$18
New Arrival
Half Moon Clip in Lilac Smoke
vanity case with assorted emi jay hair care and accessories
Half Moon Clip in Lilac Smoke
$32
New Arrival
Cloud Popstar Clips in Angel Wish
assorted emi jay popstar hair clip attached to vanity case
Cloud Popstar Clips in Angel Wish
$18
New Arrival
Popstar Creaseless Makeup Hair Clips in Soft n Sweet
model wearing assorted emi jay popstar clips in hair
Popstar Clips in Soft n Sweet
$34
New Arrival
Mini Cloud Clip in Pink Smoke
assorted emi jay hair care and accessories in vanity case neck to white dress
Mini Cloud Clip in Pink Smoke
$28
New Arrival
Popstar Creaseless Makeup Angel Wing Hair Clips in Lilac Smoke
model sitting in front of pink curtain wearing assorted Emi Jay Popstar Clips in hair
Popstar Clips in Lilac Smoke
$34
New Arrival
Mini Cloud Clip in Lilac Smoke
assorted emi jay hair care and accessories with polaroids and headphones
Mini Cloud Clip in Lilac Smoke
$28
New Arrival
Half Moon Clip in Grey Smoke
assorted emi jay hair care and accessories with polaroids and headphones
Half Moon Clip in Grey Smoke
$32
New Arrival
Mini Cloud Clip in Grey Smoke
emi jay hair care and clips on pink fabric
Mini Cloud Clip in Grey Smoke
$28
New Arrival
Ponytail Barrette in Pink Cloud
assorted emi jay hair care and accessories in vanity case
Ponytail Barrette in Pink Cloud
$29
New Arrival
Ponytail Barrette in Grey Smoke
assorted emi jay hair care and accessories with polaroids and headphones
Ponytail Barrette in Grey Smoke
$29
New Arrival
Heartbreaker Clip in Grey Smoke
model in front of pink curtain wearing Heartbreaker Clip in Grey Smoke in hair
Heartbreaker Clip in Grey Smoke
$30
New Arrival
Heartbreaker Clip in Lilac Smoke
assorted emi jay hair clips and vanity case with multiple bottles of Angel Hold on counter by towel
Heartbreaker Clip in Lilac Smoke
$30
New Arrival
Heartbreaker Clip in Pink Smoke
model standing in front of pink curtain wearing Heartbreaker Clip in Pink Smoke in hair
Heartbreaker Clip in Pink Smoke
$30
New Arrival
Infinity Headband in Blush
model standing in front of pink curtain wearing Infinity Headband in Blush in hair
Infinity Headband in Blush
$18
New Arrival
Infinity Headband in Grey Smoke
assorted emi jay hair care and accessories on counter with emi jay towel, coffee, and vanity case
Infinity Headband in Grey Smoke
$18
Limited Edition
Angel Hold Plushie Sticker
Angel Hold Plushie Sticker on phone with angel hold styling cream, sweetheart clip, and pastry on table
Angel Hold Plushie Sticker
$4
New Arrival
Limited Edition Angel Phone Grip
model standing in front of pink curtain holding phone with Limited Edition Angel Phone Grip
Limited Edition Angel Phone Grip
$14
Best Seller
Mini Boar Bristle Brush in Pink Sugar
model brushing hair with Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar
$48
Limited Edition
Angelstick® and Mini Boar Bristle Brush in Pink Sugar Sweet and Sleek Styling Kit
Multiple Sweet and Sleek styling sets with gold ribbon and bow.
Sweet and Sleek Styling Kit
$86 $64
Aura Hair + Body Mist™ in Toasted Sugar
Aura Hair + Body Mist toasted sugar scent Top: Spun Sugar, Sweet Vanilla, Bergamot Zest Middle: Shea Butter, Waterlily, Yellow Daffodil Bottom: Tonka Bean, Amber Mist, Delicate Musk
Aura Hair + Body Mist™ in Toasted Sugar
$24
Mini Boar Bristle Brush in Nightcap
model in polka dot dress brushing hair with Mini Boar Bristle Brush in Nightcap
Mini Boar Bristle Brush in Nightcap
$48
Exclusive
Aura Hair + Body Mist™ Duo
Aura Hair + Body Mist™ Duo in Toasted Sugar and Angel Wings
Aura Hair + Body Mist™ Duo
$48 $39
Styling Brush in Nightcap
model brushing hair with Styling Brush in Nightcap
Styling Brush in Nightcap
$29
heavenly hair milk
3-in-1 styling serum provides heat protection up to 450 degrees Fahrenheit decreases drying time for frizz free hair seamlessly detangles or the perfect air dry or blow dry
Heavenly Hair Milk™
$40
Limited Edition
Emi Jay Limited Edition Blind Box Mystery Sweetheart Clip
assorted blind boxes and sweetheart clips on bed with shoes and keychains
Blind Box
$40
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Waitlist
Award Winner
Big Effing Clip Hair Claw in Noir Polka Dot
models sitting on couch with drinks and eating a sundae while wearing emi jay hair accessories
Big Effing Clip in Noir Polka Dot
$36
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Waitlist
Iconic Velvet Bow Barrette Hair Clip in Mocha Mousse
Closeup of model wearing Iconic Velvet Bow Barrette in Mocha in hair.
Iconic Velvet Bow Barrette in Mocha Mousse
$22
Bow Barrette Hair Clip in Fireside
Model sitting in car wearing bow barrette in fireside.
Bow Barrette in Fireside
$22
Bow barrette hair clip in Toasted Sugar
Model wearing Bow Barrette in Toasted Sugar in hair.
Bow Barrette in Toasted Sugar
$22
Styling Brush in Toasted Sugar
Model using Styling Brush in Toasted Sugar in hair.
Styling Brush in Toasted Sugar
$29
Award Winner
Bamboo Paddle Brush in Toasted Sugar
Model using Bamboo Paddle Brush in Toasted Sugar in hair.
Bamboo Paddle Brush in Toasted Sugar
$54
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Waitlist
Shop At Sephora
Mini Bamboo Brush in Toasted Sugar
model wearing popstar clips, emi jay robe, and sweetheart clip brushing hair with Mini Bamboo Paddle Brush in Toasted Sugar
Mini Bamboo Paddle Brush in Toasted Sugar
$42
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Waitlist
Flat Hair Brush in Toasted Sugar
Model using Flat Brush in Toasted Sugar in hair.
Flat Brush in Toasted Sugar
$52
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Waitlist
Bristle view of Mini Boar Bristle Brush in Toasted Sugar.
Model applying angelstick to hair while using Mini Boar Bristle Brush in Toasted Sugar.
Mini Boar Bristle Brush in Toasted Sugar
$48
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Waitlist
Hair Pin in Tortoise
Close-up of model wearing Hair Pin in Tortoise in hair.
Hair Pin in Tortoise
$24
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Waitlist
Starlet Headband in Tortoise Heart front and side view
Starlet Headband in Tortoise Heart side view
Starlet Headband in Tortoise Heart
$34
Starlet Headband in Curved Amber front and side view
Model wearing Starlet Headband in Curved Amber in hair.
Starlet Headband in Curved Amber
$24
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Waitlist
Starlet Headband in Scalloped Amber front and side view
Model wearing Starlet Headband in Scalloped Amber in hair.
Starlet Headband in Scalloped Amber
$38
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Waitlist
Custom Flat Brush in Pink Sugar with Pink Emi Jay
Assorted Flat and Mini Boar Brushes with custom Emi Jay
Custom Flat Brush
$138
Custom Mini Boar Bristle Brush in Pink Sugar with Emi Jay in pink stones
Custom Mini Boar Bristle Brushes
Custom Mini Boar Bristle Brush
$134
Aura Hair Mist™
our signature scent angel wings top note ambrette cozy warm sweet middle note musk powdery wood clean bottom note ambrox fresh soft creamy hover
Aura Hair + Body Mist™ in Angel Wings
$24
Ponytail Barrette in Tortoise Cherry
model wearing Ponytail Barrette in Tortoise Cherry in hair
Ponytail Barrette in Tortoise Cherry
$29
Hair Pin in Pink Sugar
Hair Pin in Pink Sugar
$24
Hair Pin in Noir
assorted hair care and accessories with a purse and sunglasses on stone steps
Hair Pin in Noir
$24
Hair Pin in Cherry Kiss
assorted emi jay hair clips and accessories
Hair Pin in Cherry Kiss
$24
Hair Pin in Buttercream
assorted sweet as pie hair accessories
Hair Pin in Buttercream
$24
Starlet Headband in Grey Cabana front and side views
model wearing Starlet Headband in Grey Cabana
Starlet Headband in Grey Cabana
$34
Ponytail Barrette in Blue Cherry Picnic
model wearing Ponytail Barrette in Blue Cherry Picnic in hair
Ponytail Barrette in Blue Cherry Picnic
$29
Starlet Headband in Amaretto Cabana front and side view
model wearing Starlet Headband in Amaretto Cabana
Starlet Headband in Amaretto Cabana
$34
Mini Boar Bristle Bamboo Hair Brush in Lemon Sugar
mini boar bristle brush in lemon sugar with eyelet scrunchie, angelstick, big effing clip, and heavenly hair milk
Mini Boar Bristle Brush in Lemon Sugar
$48
Styling Bamboo Hair Brush in Lemon Sugar
model brushing hair with styling brush in lemon sugar
Styling Brush in Lemon Sugar
$29
Popstar Creaseless Hair Clips in Pink Aura
Popstar Clips in Pink Aura sinkside next to brushes and hair accessories
Popstar Clips in Pink Aura
$34
Award Winner
Big Effing Clip in Pink Chantilly
model washing face in sink while wearing Big Effing Clip in Pink Chantilly
Big Effing Clip in Pink Chantilly
$36
Petite Clip in Pink Chantilly
Petite Clip in Pink Chantilly with assorted hair accessories
Petite Clip in Pink Chantilly
$22
Award Winner
Halo Hair Oil
close-up image of dropper with halo hair oil bottle
Halo Hair Oil
$38
Iconic Velvet Bow Barrette in Baby Mauve
Iconic Velvet Bow Barrette in Baby Mauve, darling scrunchie in rosewood, angelstick, mini boar brush in pink sugar, halo hair oil, big effing clip, and sweetheart clips
Iconic Velvet Bow Barrette in Baby Mauve
$22
Iconic Velvet Bow Barrette in Noir
closeup of model wearing Bow Barrette in Iconic Velvet in hair
Iconic Velvet Bow Barrette in Noir
$22
Sweet Dreams Silk Scrunchie in Baby Mauve
Sweet Dreams Silk Scrunchie in Baby Mauve
$32
Award Winner
Dream Crème™
Dream Crème topless
Dream Crème™
$44
Award Winner
Big Effing Clip in Hazelnut
model wearing Big Effing Clip in Hazelnut with her arms up
Big Effing Clip in Hazelnut
$36
Ponytail Barrette in Chantilly
model wearing Ponytail Barrette in Chantilly
Ponytail Barrette in Chantilly
$29
Award Winner
Big Effing Clip in Chantilly
closeup of model wearing big effing clip in chantilly in hair
Big Effing Clip in Chantilly
$36
Mini Boar Bristle Brush in Chantilly
model brushing hair with Mini Boar Bristle Brush in Chantilly
Mini Boar Bristle Brush in Chantilly
$48
Award Winner
Angelstick Hair Styling Stick
Angelstick hair styling stick with top off
Angelstick®
$38
Angel Pouch in Rose Milk
model holding angelstick and Angel Pouch in Rose Milk
Angel Pouch in Rose Milk
$36
Best Seller
Custom Big Effing Clip in Pink Sugar with Pink Stones
Custom Big Effing Clips
Custom Big Effing Clip
$88
Award Winner
Custom Bamboo Paddle Brush in Pink Sugar with Emi Jay in pink stones
Custom Bamboo Paddle Brushin in Pink Sugar Eloise with assorted accessories
Custom Paddle Brush
$140
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