New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.
Color: Pink
Dream Crème™
Dream Crème topless
Dream Crème™
$61
Limited Edition
Dream Crème Sticker Set
Dream Crème Sticker Set
$9
Award Winner
Angelstick
Angelstick™ with top off for hover
Angelstick™
$53
Award Winner
Custom Bamboo Paddle Brushin in Pink Sugar Brooke
Custom Bamboo Paddle Brushin in Pink Sugar Eloise with assorted accessories
Custom Paddle Brush
$185
Big Effing Clip in Cherub Pink
model applying angelstick to hair looking in the mirror while wearing Big Effing Clip in Cherub Pink
Big Effing Clip in Cherub Pink
$47
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Angel Pouch in Rose Milk
model holding angelstick and Angel Pouch in Rose Milk
Angel Pouch in Rose Milk
$44
Ponytail Holder Set of 4 in Baby Rosette
model wearing Ponytail Holder Set of 4 in Baby Rosette in hair
Ponytail Holder Set of 4 in Baby Rosette
$20
Barrette Set of 2 in Baby Rosette
Barrette Set of 2 in Baby Rosette
$14
Dahlia Clip in Cherry Blossom
model wearing Dahlia Clip in Cherry Blossom in hair
Dahlia Clip in Cherry Blossom
$47
Ponytail Barrette in Full Bloom
model wearing Ponytail Barrette in Full Bloom
Ponytail Barrette in Full Bloom
$31
Butterfly Headband in Peach Fuzz
model wearing Butterfly Headband in Peach Fuzz
Butterfly Headband in Peach Fuzz
$22
Eyelet Scrunchie in Cherry Blossom
model wearing Eyelet Scrunchie in Cherry Blossom
Eyelet Scrunchie in Cherry Blossom
$25
Miss Super Bloom Clip in Jelly Peach
Miss Super Bloom Clip in Jelly Peach with assorted hair accessories
Miss Super Bloom Clip in Jelly Peach
$39
Baby Super Bloom Clip Set in Jelly Peach
model wearing Baby Super Bloom Clip Set in Jelly Cloud and Jelly Lemon and Jelly Peach in hair
Baby Super Bloom Clip Set in Jelly Peach
$17
sweet dreams silk scrunchie in rose tan
Sweet Dreams Silk Scrunchie in Rose Tan with hair accessories
Sweet Dreams Silk Scrunchie in Rose Tan
$44
Sweet Like Honey Pouch in Sweet Pea
Sweet Like Honey Pouch in Sweet Pea
Sweet Like Honey Pouch in Sweet Pea
$44
Sherpa Scrunchie in Milk
model wearing Sherpa Scrunchie in Milk in hair
Sherpa Scrunchie in Milk
$66
Bow Headband in Sweet Candy
Bow Headband in Sweet Candy
$22
Popstar Clips in Ballet
model wearing Popstar Clips in Ballet in hair
Popstar Clips in Ballet
$44
Big Effing Clip in Pink Pearl
model wearing Big Effing Clip in Pink Pearl sitting on bed
Big Effing Clip in Pink Pearl
$47
Sherpa Scrunchie in Baby Mauve
Sherpa Scrunchie in Baby Mauve
$66
Ruffle Headband in Bunny
Ruffle Headband in Bunny
$22
Popstar Clips in High Maintenance
model wearing Popstar Clips in High Maintenance in hair
Popstar Clips in High Maintenance
$44
Sweetheart Clip in Chou Chou
Sweetheart Clip in Chou Chou with big effing clip in creme de la creme
Sweetheart Clip in Chou Chou
$47
Darling Scrunchie in Perfect Pink
Darling Scrunchie in Perfect Pink
$14
Bow Clip in Puff Pink
Bow Clip in Puff Pink clipped to purse
Bow Clip in Puff Pink
$31
Halo Headband in Mauve
side view Halo Headband in Mauve
Halo Headband in Mauve
$33
Sold Out
Bobble Hair Tie in Cotton Candy
Bobble Hair Tie in Cotton Candy
$14
Sold Out
Tutu Scrunchie in Ballet
closeup of model wearing Tutu Scrunchies in Ballet and Whipped Creamon wrist
Tutu Scrunchie in Ballet
$14
Limited Edition
Angel Hair Kit
angelstick with big effing clip in pink sugar and mini boar bristle brush in pink sugar
Angel Hair Kit
Regular price $157 Sale price $141
Princessa Clip in Ballet Slipper
model wearing Princessa Clip in Ballet Slipper in hair
Princessa Clip in Ballet Slipper
$36
Popstar Clips in Crème Brûlée
Popstar Clip in Crème Brûlée with assorted hair accessories
Popstar Clips in Crème Brûlée
$44
Rosette Scrunchie in Candy Pink
Rosette Scrunchie in Candy Pink with assorted hair accessories
Rosette Scrunchie in Candy Pink
$22
Baby Star Clip Set in Blush
Baby Star Clip Set in Blush in tray with popstar clips
Baby Star Clip Set in Blush
$17
Flat Brush in Pink Sugar
Flat Brush in Pink Sugar bristle view
Flat Brush in Pink Sugar
$66
Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar bristle view
Mini Boar Bristle Brush in Pink Sugar
$58
Styling Brush in Pink Sugar
Styling Brush in Pink Sugar bristle view
Styling Brush in Pink Sugar
$40
Big Effing Clip in Pink Sugar
model with styling brush and 2 Big Effing Clips in Pink Sugar
Big Effing Clip in Pink Sugar
$47
Super Bloom Clip in Peony Pearl
model wearing Super Bloom Clip in Nectarine + Peony Pearl
Super Bloom Clip in Peony Pearl
$21
Sweetheart Clip in Sugar Berry
model wearing Sweetheart Clip in Sugar Berry
Sweetheart Clip in Sugar Berry
$47
Crochet Head Scarf in Berry Spritz
Crochet Head Scarf in Berry Spritz
$31
Miss Super Bloom Clip in Rose Pearl
model wearing Miss Super Bloom Clip in Rose Pearl in hair
Miss Super Bloom Clip in Rose Pearl
$39
Baby Star Clip Set in Pink Sand
Baby Star Clip Set in Pink Sand
$17
Super Bloom Clip Set in Rose Pearl
Super Bloom Clip Set in Rose Pearl with Pouch and other accessories
Baby Super Bloom Clip Set in Rose Pearl
$17
Sweetheart Clip in Pink Water Fairy
model holding a Sweetheart Clip in Pink Water Fairy
Sweetheart Clip in Pink Water Fairy
$47
Super Bloom Clip in Rose Pearl
Super Bloom Clip in Rose Pearl
$21
Bow Barrette in Primrose
model wearing Bow Barrette in Primrose
Bow Barrette in Primrose
$22
Big Effing Clip in Sugar Blossom
Model wearing Big Effing Clip in Sugar Blossom in hair
Big Effing Clip in Sugar Blossom
$47
best seller
Sweetheart Clip in Pink Pixie
Model wearing Sweetheart Clip in Pink Pixie in hair
Sweetheart Clip in Pink Pixie
$47
Best Seller
Custom Big Effing Clip in Pink Sugar with Pink Stones
Custom Big Effing Clips
Custom Big Effing Clip
$119
Cloud Headband in Cream Puff
model wearing Cloud Headband in Cream Puff
Cloud Headband in Cream Puff
$22
Sweetheart Clip in Pink Angel Food
model looking away with Sweetheart Clip in Tea Party + Pink Angel Food Cake in hair
Sweetheart Clip in Pink Angel Food
$47
Popstar Clips in Aura
model wearing Popstar Clips in Aura in hair
Popstar Clips in Aura
$36
Popstar Clips in Moonbeam
Popstar Clips in Moonbeam
$36
Sweetheart Clip in Love Bug
model wearing Sweetheart Clip in Love Bug
Sweetheart Clip in Love Bug
$47
Sweetheart Clip in Angel Wings
Sweetheart Clip in Angel Wings
$47
Baby Heart Clip Set in Sweet
model facing camera with Baby Heart Clip Set in Sweet + Tart in hair
Baby Heart Clip Set in Sweet
$17
Limited Edition
Star Headband in Pink
closeup of model wearing Star Headband in Pink
Star Headband in Pink
$22
Big Effing Clip in Rose Shell
model with Big Effing Clip in Rose Shell and Bamboo Paddle Brush in Bellini
Big Effing Clip in Rose Shell
$47
Big Effing Clip in Libra
model putting Big Effing Clip in Libra in hair
Big Effing Clip in Libra
$47
Pointelle Scrunchie in Ballerina
Pointelle Scrunchie in Ballerina + Pointelle Headband in Ballerina + Big Effing Clip in Gemini
Pointelle Scrunchie in Ballerina
$31
Heartbreaker Clip in Pink Vanilla
model wearing Heartbreaker Clip in Pink Vanilla in hair
Heartbreaker Clip in Pink Vanilla
$36
front view of Super Bloom Clip in Guava
model wearing Super Bloom Clip in Guava in hair + Sweet Dreams Scrunchie in Angel on wrist
Super Bloom Clip in Guava
$21
front view of Midi Super Bloom Clip in Dragonfruit
Midi Super Bloom Clip in Dragonfruit + Starfruit clipped to a braid
Midi Super Bloom Clip in Dragonfruit
$17
Sweetheart Clip in Pink Cherry Pie
Sweetheart Clip in Pink Cherry Pie
$47
Big Effing Clip in Beach Fairy
closeup of Big Effing Clip in Beach Fairy + Pistachio in hair
Big Effing Clip in Beach Fairy
$47

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