New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.
All Colors
Iconic Velvet Bow Barrette in Noir
closeup of model wearing Bow Barrette in Iconic Velvet in hair
Iconic Velvet Bow Barrette in Noir
¥3,700
award winner
Big Effing Clip in Baby Mauve
model looking away from drink with hand on chin while sitting at table with Big Effing Clip in Baby Mauve in hair
Big Effing Clip in Baby Mauve
¥6,100
Bow Barrette in Sheer Baby Mauve
Bow Barrette in Sheer Baby Mauve on bathroom counter with halo hair oil, dream creme, big effing clip in pink sugar, cocktail glass with pink liquid, and pouch
Bow Barrette in Sheer Baby Mauve
¥3,100
Bow Barrette in Sheer Noir
model wearing Bow Barrette in Sheer Noir in hair
Bow Barrette in Sheer Noir
¥3,100
Terry Pouch in Baby Mauve
Terry Pouch in Baby Mauve with assorted emi jay hair care and accessories
Terry Pouch in Baby Mauve
¥6,100
Darling Scrunchie in Rosewood
Iconic Velvet Bow Barrette in Baby Mauve, darling scrunchie in rosewood, angelstick, mini boar brush in pink sugar, halo hair oil, big effing clip, and sweetheart clips
Darling Scrunchie in Rosewood
¥2,100
Darling Scrunchie in Cookie Butter
Darling Scrunchie in Cookie Butter with sweetheart clip and detangling comb
Darling Scrunchie in Cookie Butter
¥2,100
Sweet Dreams Silk Scrunchie in Baby Mauve
Sweet Dreams Silk Scrunchie in Baby Mauve
¥5,400
award winner
Dream Crème™
Dream Crème topless
Dream Crème™
¥7,400
back in stock
Lil Effing Clip in Chantilly
Lil Effing Clip in Chantilly
¥5,100
award winner
Big Effing Clip in Chantilly
closeup of model wearing big effing clip in chantilly in hair
Big Effing Clip in Chantilly
¥6,100
award winner
Big Effing Clip in Hazelnut
model wearing Big Effing Clip in Hazelnut with her arms up
Big Effing Clip in Hazelnut
¥6,100
award winner
Big Effing Clip in Doe
Big Effing Clips in Hazelnut + Doe
Big Effing Clip in Doe
¥6,100
Petite Clip in Chantilly
petite clip in chantilly front
Petite Clip in Chantilly
¥3,700
Sweetheart Clip in Cocoa Chantilly Angel Food
model wearing Sweetheart Clip in Cocoa Chantilly Angel Food in hair
Sweetheart Clip in Cocoa Chantilly Angel Food
¥6,100
best seller
Sweetheart Clip in Soufflé
Chantilly Sweetheart Clips
Sweetheart Clip in Soufflé
¥6,100
Ponytail Barrette in Chantilly
model wearing Ponytail Barrette in Chantilly
Ponytail Barrette in Chantilly
¥4,900
Ponytail Barrette in Chantilly Papillon
model wearing Ponytail Barrette in Chantilly Papillon
Ponytail Barrette in Chantilly Papillon
¥4,900
Ponytail Barrette in Chantilly Bloom
model wearing Ponytail Barrette in Chantilly Bloom in hair
Ponytail Barrette in Chantilly Bloom
¥5,400
Popstar Clips in Biscotti Baby
assorted chantilly hair accessories
Popstar Clips in Biscotti Baby
¥5,700
Popstar Clips in Vanilla Bean
model wearing iPopstar Clips in Coco Crepe and vanilly bean in hair while looking in mirror
Popstar Clips in Vanilla Bean
¥5,700
Popstar Clips in Tiramisu
assorted chantilly hair accessories
Popstar Clips in Tiramisu
¥5,700
award winner
Bamboo Paddle Brush in Chantilly
Bamboo Paddle Brush in Chantilly with Heartbreaker and Sweetheart Clip
Bamboo Paddle Brush in Chantilly
¥9,100
Flat Brush in Chantilly
model brushing hair with Flat Brush in Chantilly
Flat Brush in Chantilly
¥8,800
best seller
Mini Boar Bristle Brush in Chantilly
model brushing hair with Mini Boar Bristle Brush in Chantilly
Mini Boar Bristle Brush in Chantilly
¥8,100
Styling Brush in Chantilly
Chantilly styling brushes and comb
Styling Brush in Chantilly
¥4,900
Detangling Comb in Chantilly
model using Detangling Comb in Chantilly in hair
Detangling Comb in Chantilly
¥5,400
Starlet Headband in Chantilly front and side view
model sitting on couch with Starlet Headband in Chantilly in hair
Starlet Headband in Chantilly
¥5,700
Heartbreaker Clip in Chantilly
model looking in mirror with Heartbreaker Clip in Chantilly in hair
Heartbreaker Clip in Chantilly
¥5,100
Flat Brush in Blue Sugar
model brushing hair with Flat Brush in Blue Sugar
Flat Brush in Blue Sugar
¥8,800
Mini Boar Bristle Brush in Blue Sugar
Big Effing Clip in Blue Dream with angelstick and Mini Boar Bristle Brush in Blue Sugar
Mini Boar Bristle Brush in Blue Sugar
¥8,100
Styling Brush in Blue Sugar
Blue Sugar Styling Brushes
Styling Brush in Blue Sugar
¥4,900
Detangling Comb in Tortoise
Detangling Comb in Tortoise with big effing clip and Dream Crème
Detangling Comb in Tortoise
¥5,400
Award Winner
Angelstick Hair Styling Stick
Angelstick hair styling stick with top off
Angelstick®
¥6,400
Petite Hair Claw Clip in Pink Sugar
Petite Clip in Pink Sugar
¥3,700
Lil Effing Clip in Tortoise
Lil Effing Clip in Tortoise
¥5,100
Lil Effing Clip in Toasted
model approaching door with Lil Effing Clip in Toasted in hair
Lil Effing Clip in Toasted
¥5,100
Petite Clip in Toasted
Petite Clip in Toasted
¥3,700
Lil Effing Clip in Noir
model wearing lil effing clip in noir
Lil Effing Clip in Noir
¥5,100
Petite Clip in Noir
model wearing Petite Clip in Noir while sitting with a black dog
Petite Clip in Noir
¥3,700
Lil Effing Clip in Buttercream
model wearing Lil Effing Clip in Buttercream in hair while piloting a sea vessel
Lil Effing Clip in Buttercream
¥5,100
Petite Clip in Buttercream
Petite Clip in Buttercream
¥3,700
Petite Clip in Cherry Kiss
model holding clutch with Petite Clip in Cherry Kiss attached
Petite Clip in Cherry Kiss
¥3,700
Petite Clip in Blueberry
model standing in front of truck with Petite Clip in Blueberry in hair
Petite Clip in Blueberry
¥3,700
Cloud Headband in Sweet Like Honey
Cloud Headband in Sweet Like Honey
¥2,700
Sweetheart Clip in Mauve Bloom
model wearing Sweetheart Clip in Mauve Bloom
Sweetheart Clip in Mauve Bloom
¥6,100
sweet dreams silk scrunchie in lavender
Sweet Dreams Silk Scrunchie in Lavender
¥5,400
Dahlia Clip in Cherry Blossom
model wearing Dahlia Clip in Cherry Blossom in hair
Dahlia Clip in Cherry Blossom
¥5,700
Ponytail Barrette in Full Bloom
model wearing Ponytail Barrette in Full Bloom
Ponytail Barrette in Full Bloom
¥4,900
Miss Super Bloom Clip in Jelly Peach
Miss Super Bloom Clip in Jelly Peach with assorted hair accessories
Miss Super Bloom Clip in Jelly Peach
¥5,100
Dahlia Clip in Melon
model holding Dahlia Clip in Melon in front of her eye
Dahlia Clip in Melon
¥5,700
Ponytail Barrette in Daydream
Ponytail Barrette in Daydream back
Ponytail Barrette in Daydream
¥4,900
Ponytail Barrette in Lemon Drop
model wearing Ponytail Barrette in Lemon Drop in hair
Ponytail Barrette in Lemon Drop
¥4,900
Ponytail Barrette in Tortoise Butterfly
ponytail barrette in tortoise butterfly back
Ponytail Barrette in Tortoise Butterfly
¥4,900
Bow Barrette in Pale Yellow
model wearing Bow Barrette in Pale Yellow in hair
Bow Barrette in Pale Yellow
¥3,100
sweet dreams silk scrunchie in dandelion
Sweet Dreams Silk Scrunchie in Dandelion with assorted hair accessories
Sweet Dreams Silk Scrunchie in Dandelion
¥5,400
Popstar Clips in Dream Angel
model wearing Popstar Clips in Dream Angel in hair
Popstar Clips in Dream Angel
¥5,700
Popstar Clips in High Maintenance
model wearing Popstar Clips in High Maintenance in hair
Popstar Clips in High Maintenance
¥5,700
Halo Headband in Black Ruffle
model wearing halo headband in black ruffle with Heart Hair Tie in Night Angel
Halo Headband in Black Ruffle
¥4,100
Popstar Clips in Cashmere Kiss
model wearing Popstar Clips in Cashmere Kiss in hair
Popstar Clips in Cashmere Kiss
¥5,700
Sweet Dreams Silk Scrunchie in Moonstone
Sweet Dreams Silk Scrunchie in Moonstone
¥5,400
limited edition
Angel Hair Kit
angelstick with big effing clip in pink sugar and mini boar bristle brush in pink sugar
Angel Hair Kit
¥20,500 ¥18,500
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Waitlist
Sweetheart Clip in Cream Angel Wings
closeup of model wearing Sweetheart Clip in Cream Angel Wings, baby star clips, and Starlet Headband
Sweetheart Clip in Cream Angel Wings
¥6,100
Popstar Clips in Diva
Popstar Clip in Diva with assorted hair accessories
Popstar Clips in Diva
¥5,700
Popstar Clips in Crème Brûlée
Popstar Clip in Crème Brûlée with assorted hair accessories
Popstar Clips in Crème Brûlée
¥5,700
Popstar Clips in Amour Rouge
model wearing Popstar Clips in Amour Rouge in hair
Popstar Clips in Amour Rouge
¥5,700
Popstar Clips in Amour Noir
Popstar Clips in Amour Noir
¥5,700
Sweetheart Clip in Prima Donna
Sweetheart Clip in Prima Donna next to Bow Barrette
Sweetheart Clip in Prima Donna
¥6,100
Rosette Scrunchie in Noir
Rosette Scrunchie in Noir with Big Effing Clip and Bow Clip
Rosette Scrunchie in Noir
¥2,700
Best Seller
Flat Brush in Pink Sugar
Flat Brush in Pink Sugar bristle view
Flat Brush in Pink Sugar
¥8,800
best seller
Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar bristle view
Mini Boar Bristle Brush in Pink Sugar
¥8,100
Styling Brush in Pink Sugar
Styling Brush in Pink Sugar bristle view
Styling Brush in Pink Sugar
¥4,900
award winner
Bamboo Paddle Brush in Pink Sugar
model holding Bamboo Paddle Brush in Pink Sugar
Bamboo Paddle Brush in Pink Sugar
¥9,100
award winner
Big Effing Clip in Pink Sugar
model with styling brush and 2 Big Effing Clips in Pink Sugar
Big Effing Clip in Pink Sugar
¥6,100
Join 
Waitlist
award winner
Big Effing Clip in Buttercream
model holding a Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
¥6,100
Flat Brush in Tortoise
Flat Brush in Tortoise bristle view
Flat Brush in Tortoise
¥8,800
best seller
Mini Boar Bristle Brush in Tortoise
Mini Boar Bristle Brush in Tortoise bristle view
Mini Boar Bristle Brush in Tortoise
¥8,100
Styling Brush in Tortoise
Styling Brush in Tortoise bristle view
Styling Brush in Tortoise
¥4,900
Sweetheart Clip in Sugar Berry
model wearing Sweetheart Clip in Sugar Berry
Sweetheart Clip in Sugar Berry
¥6,100
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