Emi Jay

Heaven-sent hair essentials. Dream Crème in Toasted Sugar + Aura Mist in Mochi Milk out now 🍡🧸🪽

New + Limited Edition Exclusive
Limited Edition 2026 Emi Jay Ornament
assorted emi jay hair care and accessories with ornament
Limited Edition 2026 Emi Jay Ornament
¥12,100
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Big Effing Clip in Tortoise
model sitting with Big Effing Clip in Tortoise in hair
Big Effing Clip in Tortoise
¥6,500
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Big Effing Clip in Buttercream
model holding a Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
¥6,500
Best Seller
Lil Effing Clip in Tortoise
Lil Effing Clip in Tortoise
¥5,400
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Mini Angelstick + Keychain Duo front and back
mini angelstick keychain on purse
Limited Edition Mini Angelstick + Keychain Duo
¥5,000
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Big Effing Clip in Cherry Kiss
model laying in booth while showing how to wear Big Effing Clip in Cherry Kiss in hair
Big Effing Clip in Cherry Kiss
¥6,500
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Angelstick®
Angelstick hair styling stick with top off
Angelstick®
¥6,800
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Big Effing Clip in Blueberry
Big Effing Clip in Blueberry
¥6,500
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Angel Hold Styling Cream
sleek, but not stiff ♡ holds hair in place without crunch ♡ tames frizz and flyaways ♡ protects hair against heat
Angel Hold™ Styling Cream
¥6,100
Best Seller
Lil Effing Clip in Buttercream
model wearing Lil Effing Clip in Buttercream in hair while piloting a sea vessel
Lil Effing Clip in Buttercream
¥5,400
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Big Effing Clip Hair Claw in Noir Polka Dot
models sitting on couch with drinks and eating a sundae while wearing emi jay hair accessories
Big Effing Clip in Noir Polka Dot
¥6,500
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Big Effing Clip in Toasted
model wearing Big Effing Clip in Toasted
Big Effing Clip in Toasted
¥6,500
New + Limited Edition
Dream Crème™ in Toasted Sugar
Emi Jay Dream Creme Immensely Rich Mask and Emi Jay Dream Creme Toasted Sugar shower fragrance set, styled with a cinnamon bun on a beige background with promotional text.
Dream Crème Hydrating Hair Mask in Toasted Sugar™
¥8,600
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Big Effing Clip in Noir
model holding Big Effing Clip in Noir in front of eye
Big Effing Clip in Noir
¥6,500
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New + Limited Edition
Heavenly Blowout Gift Set
Heavenly Blowout Gift Set standing up
Heavenly Blowout Gift Set
¥16,800 ¥13,200
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Big Effing Clip in Morning Angel
assorted emi jay hair care and accessories in vanity case
Big Effing Clip in Morning Angel
¥6,800
Best Seller
Popstar Creaseless Hair Clips in Pink Aura
Popstar Clips in Pink Aura sinkside next to brushes and hair accessories
Angel Wing Popstar Clips in Pink Aura
¥6,100
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Big Effing Clip in Twilight Angel
model wearing Big Effing Clip in Twilight Angel while having makeup applied
Big Effing Clip in Twilight Angel
¥6,800
Limited Edition
Angel Essentials Hairstyling Gift Set
Step by Step Styling Angel Essentials Set 1 Mini Heavenly Hair Milk Apply on dry wet or damp hair before air drying or heat styling 2 Mini Angel Hold Glide through dry or damp hair to shape polish and define 3 Full Sized Angelstick Apply onto styled or dry hair to tame flyaways and perfect sleek styles
Angel Essentials Hairstyling Gift Set
¥12,100 ¥8,600
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Big Effing Clip in Cherub Pink
model applying angelstick to hair looking in the mirror while wearing Big Effing Clip in Cherub Pink
Big Effing Clip in Cherub Pink
¥6,500
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heavenly hair milk
3-in-1 styling serum provides heat protection up to 450 degrees Fahrenheit decreases drying time for frizz free hair seamlessly detangles or the perfect air dry or blow dry
Heavenly Hair Milk™
¥7,200
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Big Effing Clip in Lychee Baby
closeup of model wearing Big Effing Clip in Lychee Baby while reading book and laying on towel at beach
Big Effing Clip in Lychee Baby
¥6,500
Travel Size New
Heavenly Hair Milk Mini Size 15ml
3-in-1 styling serum TSA Approved Provides heat protection up to 450° F Decreases drying time for frizz free hair Seamlessly detangles for the perfect air dry or blow dry
Heavenly Hair Milk™
¥2,900
Back In Stock
Lil Effing Clip in Cherry Kiss
model holding ice cream in waffle cone with Lil Effing Clip in Cherry Kiss in hair
Lil Effing Clip in Cherry Kiss
¥5,400
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Halo Hair Oil
close-up image of dropper with halo hair oil bottle
Halo Hair Oil
¥6,800
Best Seller
Lil Effing Clip in Blueberry
model standing in field with Lil Effing Clip in Blueberry in hair
Lil Effing Clip in Blueberry
¥5,400
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Dream Crème™
Dream Crème topless
Dream Crème™
¥7,900
Best Seller
Sweetheart Clip in Soufflé
Chantilly Sweetheart Clips
Sweetheart Clip in Soufflé
¥6,500
Lil Effing Clip in Pink Sugar
Lil Effing Clip in Pink Sugar
¥5,400
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Big Effing Clip in Blush Polka Dot
model wearing Big Effing Clip in Blush Polka Dot while sitting on beach in pink bikini
Big Effing Clip in Blush Polka Dot
¥6,500
Lil Effing Clip in Noir
model wearing lil effing clip in noir
Lil Effing Clip in Noir
¥5,400
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Big Effing Clip in Chantilly
closeup of model wearing big effing clip in chantilly in hair
Big Effing Clip in Chantilly
¥6,500
New + Limited Edition
The Homebody Bundle
group photo of The Homebody Bundle
The Homebody Bundle
¥22,500 ¥18,200
Best Seller
Mini Boar Bristle Brush in Pink Sugar
model brushing hair with Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar
¥8,600
New + Limited Edition
The Jetsetter Bundle
group photo of The Jetsetter Bundle
The Jetsetter Bundle
¥22,800 ¥18,200
Best Seller
Sweetheart Clip in Pink Angel Food
model looking away with Sweetheart Clip in Tea Party + Pink Angel Food Cake in hair
Sweetheart Clip in Pink Angel Food
¥6,500
Best Seller
Sweetheart Clip in Blush Drop
emi jay hair care and accessories with polaroids from Angel Hold photoshoot and headphones
Sweetheart Clip in Blush Drop
¥6,500
More Colors Available
The Slickback Bundle in Pink Sugar
Model holding Angel Hold and Angelstick while brushing hair with Mini Boar Brush in Pink Sugar
The Slick Back Bundle
¥21,400 ¥17,100
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Big Effing Clip in Hazelnut
model wearing Big Effing Clip in Hazelnut with her arms up
Big Effing Clip in Hazelnut
¥6,500
New + Limited Edition
Big Effing Clip in Pink Mochi Sky
model wearing Big Effing Clip in Pink Mochi Sky while looking at display of mochis and mists
Big Effing Clip in Pink Mochi Sky
¥6,800
New + Limited Edition Exclusive
Sweet Dreams Silk Scrunchie in Mint Mochi Sky
model holding aura hair + body mist while wearing Sweet Dreams Silk Scrunchie in Mint Mochi Sky on wrist
Sweet Dreams Silk Scrunchie in Mint Mochi Sky
¥5,700
New + Limited Edition
Big Effing Clip in Gingerbread Gingham
olivia jade holding Dream Crème™ in Toasted Sugar while wearing Big Effing Clip in Gingerbread Gingham in hair
Big Effing Clip in Gingerbread Gingham
¥6,500
New + Limited Edition
Big Effing Clip in Marshmallow and Creme
model wearing Big Effing Clip in Marshmallow and Creme in hair
Big Effing Clip in Marshmallow and Creme
¥6,500
New + Limited Edition
Sweetheart Clip in Dream Cloud Teddy
model wearing Sweetheart Clip in Dream Cloud Teddy in hair
Sweetheart Clip in Dream Cloud Teddy
¥6,500
Sold Out Last Year!
Sweetheart Hair Claw Clip in Toasted Teddy
Model wearing Sweetheart Clip in Toasted Teddy in hair.
Sweetheart Clip in Toasted Teddy
¥6,500
Sold Out Last Year!
Big Effing Clip Hair Claw in S’more Love
Olivia Jade wearing Big Effing Clip in S’more Love in hair
Big Effing Clip in S’more Love
¥6,800
New + Limited Edition
Sweetheart Hair Claw Clip in Cocoa Cashmere
Closeup view of model wearing Sweetheart Clip in Cocoa Cashmere in hair.
Sweetheart Clip in Cocoa Cashmere
¥6,500
New + Limited Edition
Sweetheart Hair Claw Clip in Vanilla Chai
Model wearing Sweetheart Clip in Vanilla Chai in hair.
Sweetheart Clip in Vanilla Chai
¥6,500
New + Limited Edition
Popstar Clips in Bedtime Angel
olivia jade wearing Popstar Clips in Bedtime Angel in hair
Popstar Clips in Bedtime Angel
¥6,100
New + Limited Edition Back in Stock
Big Effing Clip in Baby Blue S’more Love
Olivia Jade holding Dream Crème™ in Toasted Sugar while wearing Big Effing Clip in S'more Love in hair
Big Effing Clip in Baby Blue S’more Love
¥6,800
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New + Limited Edition
Bamboo Paddle Brush in Toasted Sugar
olivia jade brushing hair with bamboo paddle brush
Bamboo Paddle Brush in Toasted Sugar
¥9,700
New + Limited Edition
On The Way Vanity Case in Toasted Sugar
On The Way Vanity Case in Toasted Sugar
On The Way Vanity Case in Toasted Sugar
¥12,500
New + Limited Edition
Heavenly Hair Towel in Toasted Sugar
olivia jade wearing Heavenly Hair Towel in Toasted Sugar with assorted hair care and accessories on counter
Heavenly Hair Towel in Toasted Sugar
¥6,800
New + Limited Edition Exclusive
Bedtime Angel Socks
model wearing Bedtime Angel Socks
Bedtime Angel Socks
¥3,300
New + Limited Edition
Infinity Headband in Cookie Crumbs Knit
olivia jade wearing Infinity Headband in Cookie Crumbs Knit
Infinity Headband in Cookie Crumbs Knit
¥3,300
New + Limited Edition
On The Way Vanity Case in Dream Cloud Blue
on the way vanity case with assorted emi jay hair care and accessories
On The Way Vanity Case in Dream Cloud Blue
¥12,500
New + Limited Edition
Cozy Scrunchie in Heather Cloud Knit
Cozy Scrunchie in Heather Cloud Knit on side table with assorted hair care and accessories
Cozy Scrunchie in Heather Cloud Knit
¥2,900
New + Limited Edition
Cozy Pouch in Cookie Crumbs Knit
Cozy Pouch in Cookie Crumbs Knit with assorted hair care and accessories
Cozy Pouch in Cookie Crumbs Knit
¥6,800
New + Limited Edition Exclusive
Holiday 2026 Sticker Pack
Holiday 2026 Sticker Pack
¥1,100
New + Limited Edition
Cozy Scrunchie in Oat Latte Knit
Cozy Scrunchie in Oat Latte Knit in vanity case with assorted emi jay hair care and accessories
Cozy Scrunchie in Oat Latte Knit
¥2,900
New + Limited Edition
Infinity Headband in Oat Latte Knit
model wearing Infinity Headband in Oat Latte Knit
Infinity Headband in Oat Latte Knit
¥3,300
New + Limited Edition
Cozy Scrunchie in Cookie Crumbs Knit
model wearing Cozy Scrunchie in Cookie Crumbs Knit in hair
Cozy Scrunchie in Cookie Crumbs Knit
¥2,900
New + Limited Edition
Cozy Scrunchie in Dream Cloud Knit
Olivia Jade biting into Emi Jay cookie while wearing Cozy Scrunchie in Dream Cloud Knit in hair
Cozy Scrunchie in Dream Cloud Knit
¥2,900
New + Limited Edition Exclusive
Dream Crème Toasted Sugar Card Deck
Dream Crème Toasted Sugar Card Deck on gingham fabric
Dream Crème Toasted Sugar Playing Cards
¥4,300
New + Limited Edition
Infinity Headband in Dream Cloud Knit
model wearing Infinity Headband in Dream Cloud Knit
Infinity Headband in Dream Cloud Knit
¥3,300
New + Limited Edition
Infinity Headband in Heather Cloud Knit
model wearing Infinity Headband in Heather Cloud Knit
Infinity Headband in Heather Cloud Knit
¥3,300
New + Limited Edition
Cozy Pouch in Dream Cloud Knit
Cozy Pouch in Dream Cloud Knit next to vanity cases with assorted emi jay hair care and accessories
Cozy Pouch in Dream Cloud Knit
¥6,800
New + Limited Edition
Sweet Dreams Eye Mask in Dream Cloud Knit
Sweet Dreams Eye Mask in Dream Cloud Knit with assorted hair care, playing cards, hot cocoa, and Emi Jay cookie
Sweet Dreams Eye Mask in Dream Cloud Knit
¥7,900
New + Limited Edition
Sweet Dreams Eye Mask in Heather Cloud Knit
olivia jade wearing Sweet Dreams Eye Mask in Heather Cloud Knit
Sweet Dreams Eye Mask in Heather Cloud Knit
¥7,900
New + Limited Edition
Big Effing Clip in Milk and Cookies
model wearing Big Effing Clip in Milk and Cookies in hair
Big Effing Clip in Milk and Cookies
¥6,500
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New + Limited Edition
Big Effing Clip in Cozy Cloud Gingham
Olivia Jade wearing Big Effing Clip in Cozy Cloud Gingham in hair
Big Effing Clip in Cozy Cloud Gingham
¥6,500
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New + Limited Edition
Sweetheart Clip in Cozy Cloud Gingham
model wearing Sweetheart Clip in Cozy Cloud Gingham in hair
Sweetheart Clip in Cozy Cloud Gingham
¥6,500
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New + Limited Edition
Sweetheart Clip in Cuddle Me Gingham
model wearing Sweetheart Clip in Cuddle Me Gingham in hair
Sweetheart Clip in Cuddle Me Gingham
¥6,500
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Waitlist
Award Winner
Big Effing Clip in Doe
Big Effing Clips in Hazelnut + Doe
Big Effing Clip in Doe
¥6,500
Award Winner
Big Effing Clip in Lavender
Big Effing Clip in Lavender
¥6,500
Best Seller
Sweetheart Clip in Pink Pixie
Model showing how to wear Sweetheart Clip in Pink Pixie in hair with another hair claw clip
Sweetheart Clip in Pink Pixie
¥6,500
Sweetheart Clip in Bordeaux Cherry Pie
Assorted Pink Chantilly Sweetheart Clips with Halo Hair Oil and Angelstick
Sweetheart Clip in Bordeaux Cherry Pie
¥6,500
Award Winner
Award Winner
Bamboo Paddle Brush in Pink Sugar
model holding Bamboo Paddle Brush in Pink Sugar
Bamboo Paddle Brush in Pink Sugar
¥9,700
Best Seller
Sweetheart Clip in Cocoa Chantilly Angel Food
model wearing Sweetheart Clip in Cocoa Chantilly Angel Food in hair
Sweetheart Clip in Cocoa Chantilly Angel Food
¥6,500
Award Winner
Big Effing Clip in Sugar Cube
Big Effing Clip in Sugar Cube
¥6,500
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