New Arrivals

discover our newest hair essentials: effortless, dreamy, and quality products thoughtfully made to make your days a little brighter.

All Colors
Limited Edition
Angelstick® and Mini Boar Bristle Brush in Pink Sugar Sweet and Sleek Styling Kit
Multiple Sweet and Sleek styling sets with gold ribbon and bow.
Sweet and Sleek Styling Kit
522 kr
Limited Edition
Angel Hair Kit with Angelstick, Mini Boar Brush, and Big Effing Clip
angelstick, big effing clip, and mini boar brush on gold background
Angel Hair Kit
897 kr
New Arrival
Mini Boar Bristle Brush in Nightcap
model in polka dot dress brushing hair with Mini Boar Bristle Brush in Nightcap
Mini Boar Bristle Brush in Nightcap
392 kr
New Arrival
Styling Brush in Nightcap
model brushing hair with Styling Brush in Nightcap
Styling Brush in Nightcap
237 kr
New Arrival
Iconic Velvet Bow Barrette Hair Clip in Cabernet
model wearing Iconic Velvet Bow Barrette in Cabernet in hair
Iconic Velvet Bow Barrette in Cabernet
180 kr
New Arrival
Ponytail Barrette in Midnight Magic
model wearing Ponytail Barrette in Midnight Magic
Ponytail Barrette in Midnight Magic
237 kr
New Arrival
Ponytail Barrette in Mulled Magic
models wearing emi jay hair accessories while eating a sundae and sitting on couch
Ponytail Barrette in Mulled Magic
237 kr
New Arrival
Lil Effing Clip in Nightcap
model wearing Lil Effing Clip in Nightcap in hair
Lil Effing Clip in Nightcap
245 kr
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Award Winner
Big Effing Clip Hair Claw in Noir Polka Dot
models sitting on couch with drinks and eating a sundae while wearing emi jay hair accessories
Big Effing Clip in Noir Polka Dot
294 kr
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Award Winner
Big Effing Clip Hair Claw in Blanc Polka Dot
models wearing hair clips while sitting on couch eating burgers with fries and drinks
Big Effing Clip in Blanc Polka Dot
294 kr
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New Arrival
Sweetheart Clip in Dinner Party
assorted nightcap hair accessories with aura hair + body mist
Sweetheart Clip in Dinner Party
294 kr
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Award Winner
Big Effing Clip in Afterglow
models on bed laughing with champagne while wearing hair clips next to silver tray
Big Effing Clip in Afterglow
294 kr
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Award Winner
Big Effing Clip in Nightcap
model wearing big effing clip in nightcap while sitting on couch with espresso martini
Big Effing Clip in Nightcap
294 kr
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New Arrival
Petite Clip in Nightcap
model wearing petite clip in nightcap
Petite Clip in Nightcap
180 kr
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New Arrival
Hair Pin in After Party
model wearing Iconic Velvet Bow Barrette in Cabernet in hair
Hair Pin in After Party
196 kr
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New Arrival
Popstar Clips Creaseless Hair Clips in Group Chat
model wearing Popstar Clips in Group Chat in hair
Popstar Clips in Group Chat
278 kr
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Award Winner
Bamboo Paddle Brush in Nightcap
model brushing hair with Bamboo Paddle Brush in Nightcap
Bamboo Paddle Brush in Nightcap
440 kr
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New Arrival
Flat Brush in Nightcap
model brushing hair with Flat Brush in Nightcap
Flat Brush in Nightcap
424 kr
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Barrette Set in Bear Hug
Model sitting in car with arms crossed wearing Barrette Set in Bear Hug in hair.
Barrette Set in Bear Hug
294 kr
Sweetheart Hair Claw Clip in Cozy Cabin
Closeup view of model wearing Sweetheart Clip in Cozy Cabin in hair.
Sweetheart Clip in Cozy Cabin
294 kr
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Best Seller
Sweetheart Hair Claw Clip in Vanilla Chai
Model wearing Sweetheart Clip in Vanilla Chai in hair.
Sweetheart Clip in Vanilla Chai
294 kr
Iconic Velvet Bow Barrette Hair Clip in Mocha Mousse
Closeup of model wearing Iconic Velvet Bow Barrette in Mocha in hair.
Iconic Velvet Bow Barrette in Mocha Mousse
180 kr
Bow Barrette Hair Clip in Fireside
Model sitting in car wearing bow barrette in fireside.
Bow Barrette in Fireside
180 kr
Bow barrette hair clip in Toasted Sugar
Model wearing Bow Barrette in Toasted Sugar in hair.
Bow Barrette in Toasted Sugar
180 kr
Hair Pin in Tiara
Closeup of model wearing Hair Pin in Tiara in hair.
Hair Pin in Tiara
196 kr
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Best Seller
Sweetheart Hair Claw Clip in Toasted Teddy
Model wearing Sweetheart Clip in Toasted Teddy in hair.
Sweetheart Clip in Toasted Teddy
294 kr
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Award Winner
Big Effing Clip Hair Claw in S’more Love
Big Effing Clip in S’more Love
Big Effing Clip in S’more Love
310 kr
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Best Seller
Sweetheart Hair Claw Clip in Cocoa Cashmere
Model wearing Sweetheart Clip in Cocoa Cashmere in hair.
Sweetheart Clip in Cocoa Cashmere
294 kr
Award Winner
Big Effing Clip Hair Claw in Toasted Sugar
Model wearing headband and Big Effing Clip in Toasted Sugar in hair.
Big Effing Clip in Toasted Sugar
310 kr
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Award Winner
Big Effing Clip Hair Claw in Fireside
Big Effing Clip in Fireside
Big Effing Clip in Fireside
294 kr
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Popstar Clips in Amber Glow
Emi Jay hair care, pouch, and accessories on table with coffee cup.
Popstar Clips in Amber Glow
278 kr
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Popstar Clips in Hazelnut Hug
Close-up of model wearing Popstar Clips in Hazelnut Hug in hair while applying lip liner.
Popstar Clips in Hazelnut Hug
278 kr
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Hair Pin in Tortoise Bow
Close-up of model wearing Hair Pin in Tortoise Bow.
Hair Pin in Tortoise Bow
196 kr
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Hair Pin in Tortoise
Close-up of model wearing Hair Pin in Tortoise in hair.
Hair Pin in Tortoise
196 kr
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Starlet Headband in Curved Amber front and side view
Model wearing Starlet Headband in Curved Amber in hair.
Starlet Headband in Curved Amber
196 kr
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Starlet Headband in Scalloped Amber front and side view
Model wearing Starlet Headband in Scalloped Amber in hair.
Starlet Headband in Scalloped Amber
310 kr
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Sugar Muffs faux fur earmuffs in Après Ski
Closeup of model wearing Sugar Muffs in Après Ski.
Sugar Muffs in Après Ski
392 kr
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Sugar Muffs faux fur earmuffs in Espresso Martini
Model wearing Sugar Muffs in Espresso Martini.
Sugar Muffs in Espresso Martini
392 kr
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Hair Pin in Gold Tiara
Model wearing Hair Pin in Gold Tiara in hair.
Hair Pin in Gold Tiara
196 kr
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Award Winner
Bamboo Paddle Brush in Toasted Sugar
Model using Bamboo Paddle Brush in Toasted Sugar in hair.
Bamboo Paddle Brush in Toasted Sugar
440 kr
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Limited Edition
Mini Bamboo Brush in Toasted Sugar
model wearing popstar clips, emi jay robe, and sweetheart clip brushing hair with Mini Bamboo Paddle Brush in Toasted Sugar
Mini Bamboo Paddle Brush in Toasted Sugar
343 kr
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Back In Stock
Bristle view of Mini Boar Bristle Brush in Toasted Sugar.
Model applying angelstick to hair while using Mini Boar Bristle Brush in Toasted Sugar.
Mini Boar Bristle Brush in Toasted Sugar
392 kr
Infinity Headband in Mocha Mousse
Model wearing Infinity Headband in Mousse while holding teddy bear.
Infinity Headband in Mocha Mousse
147 kr
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heavenly hair milk
3-in-1 styling serum provides heat protection up to 450 degrees Fahrenheit decreases drying time for frizz free hair seamlessly detangles or the perfect air dry or blow dry
Heavenly Hair Milk™
326 kr
Ponytail Barrette in Tortoise Cherry
model wearing Ponytail Barrette in Tortoise Cherry in hair
Ponytail Barrette in Tortoise Cherry
237 kr
Hair Pin in Pink Sugar
Hair Pin in Pink Sugar
196 kr
Hair Pin in Noir
assorted hair care and accessories with a purse and sunglasses on stone steps
Hair Pin in Noir
196 kr
Hair Pin in Cherry Kiss
assorted emi jay hair clips and accessories
Hair Pin in Cherry Kiss
196 kr
Hair Pin in Buttercream
assorted sweet as pie hair accessories
Hair Pin in Buttercream
196 kr
Ponytail Barrette in Blue Cherry Picnic
model wearing Ponytail Barrette in Blue Cherry Picnic in hair
Ponytail Barrette in Blue Cherry Picnic
237 kr
Starlet Headband in Amaretto Cabana front and side view
model wearing Starlet Headband in Amaretto Cabana
Starlet Headband in Amaretto Cabana
278 kr
Starlet Headband in Grey Cabana front and side views
model wearing Starlet Headband in Grey Cabana
Starlet Headband in Grey Cabana
278 kr
Back In Stock
Popstar Creaseless Hair Clips in Pink Aura
Popstar Clips in Pink Aura sinkside next to brushes and hair accessories
Popstar Clips in Pink Aura
278 kr
Award Winner
Big Effing Clip in Pink Chantilly
model washing face in sink while wearing Big Effing Clip in Pink Chantilly
Big Effing Clip in Pink Chantilly
294 kr
Petite Clip in Pink Chantilly
Petite Clip in Pink Chantilly with assorted hair accessories
Petite Clip in Pink Chantilly
180 kr
Wide Starlet Headband in Pink Chantilly front and side view
model laying in bed reading book while wearing Wide Starlet Headband in Pink Chantilly
Starlet Headband in Pink Chantilly
278 kr
Styling Brush in Pink Chantilly
Styling Brush in Pink Chantilly with assorted hair accessories
Styling Brush in Pink Chantilly
237 kr
Award Winner
Halo Hair Oil
close-up image of dropper with halo hair oil bottle
Halo Hair Oil
310 kr
Iconic Velvet Bow Barrette in Baby Mauve
Iconic Velvet Bow Barrette in Baby Mauve, darling scrunchie in rosewood, angelstick, mini boar brush in pink sugar, halo hair oil, big effing clip, and sweetheart clips
Iconic Velvet Bow Barrette in Baby Mauve
180 kr
Iconic Velvet Bow Barrette in Noir
closeup of model wearing Bow Barrette in Iconic Velvet in hair
Iconic Velvet Bow Barrette in Noir
180 kr
Award Winner
Big Effing Clip in Baby Mauve
model looking away from drink with hand on chin while sitting at table with Big Effing Clip in Baby Mauve in hair
Big Effing Clip in Baby Mauve
294 kr
Sweet Dreams Silk Scrunchie in Baby Mauve
Sweet Dreams Silk Scrunchie in Baby Mauve
261 kr
Award Winner
Dream Crème™
Dream Crème topless
Dream Crème™
359 kr
Award Winner
Big Effing Clip in Hazelnut
model wearing Big Effing Clip in Hazelnut with her arms up
Big Effing Clip in Hazelnut
294 kr
Award Winner
Big Effing Clip in Doe
Big Effing Clips in Hazelnut + Doe
Big Effing Clip in Doe
294 kr
Ponytail Barrette in Chantilly
model wearing Ponytail Barrette in Chantilly
Ponytail Barrette in Chantilly
237 kr
Award Winner
Big Effing Clip in Chantilly
closeup of model wearing big effing clip in chantilly in hair
Big Effing Clip in Chantilly
294 kr
Mini Boar Bristle Brush in Chantilly
model brushing hair with Mini Boar Bristle Brush in Chantilly
Mini Boar Bristle Brush in Chantilly
392 kr
Detangling Comb in Chantilly
model using Detangling Comb in Chantilly in hair
Detangling Comb in Chantilly
261 kr
Mini Boar Bristle Brush in Blue Sugar
Big Effing Clip in Blue Dream with angelstick and Mini Boar Bristle Brush in Blue Sugar
Mini Boar Bristle Brush in Blue Sugar
392 kr
Styling Brush in Blue Sugar
Blue Sugar Styling Brushes
Styling Brush in Blue Sugar
237 kr
Award Winner
Angelstick Hair Styling Stick
Angelstick hair styling stick with top off
Angelstick®
310 kr
Petite Clip in Buttercream
Petite Clip in Buttercream
180 kr
Popstar Clips in Amour Rouge
model wearing Popstar Clips in Amour Rouge in hair
Popstar Clips in Amour Rouge
278 kr
Popstar Clips in Amour Noir
Popstar Clips in Amour Noir
278 kr
Best Seller
Sweetheart Clip in Pink Pixie
Model showing how to wear Sweetheart Clip in Pink Pixie in hair with another hair claw clip
Sweetheart Clip in Pink Pixie
294 kr
Award Winner
Big Effing Clip in Buttercream
model holding a Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
294 kr
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