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Emi Jay Logo

Our Story

In 2009, Los Angeles based entrepreneurs Emily Matson & Julianne Goldmark founded Emi Jay, inspired by an obsession for hair accessories & beauty products. At the age of 14, armed with a desire for simple, everyday accessories, the girls originated a knotted hair tie which has become a staple for every girl on the go. With a dream team of industry experts including Chris McMillan & Sarah Jessica Parker, Emi Jay has emerged as leaders in producing on-trend hair accessories. Equipped with impeccable taste & a love for comfort, Emi Jay entered the apparel industry in 2015 with Tee By Emi Jay.

With a rapidly expanding product line & collaborations with Nordstrom, Bloomingdales, Whole Foods, The Honest Company, Stila Cosmetics, SJP Collection, ALO Yoga, Kate Somerville & Amazon – Emi Jay remains the leading hair accessory brand. Amongst the support of celebrities including Kim Kardashian, Jennifer Aniston, Gigi Hadid, Jessica Alba & more, Emi Jay products have been chosen as Oprah’s Favorite Things 4 years in a row.

Since the brand's inception in 2009, philanthropy has been at the core of Emi Jay. Each year, Emi Jay donates 20% of all company profits to charity. Emi Jay has committed to partnership with the renowned Children's Hospital Los Angeles. CHLA is committed to creating hope & building healthier futures for the patients & families in their care.

EJ products are made with a deeply rooted commitment to providing premium accessories, as all hair ties are handmade in Los Angeles; our apparel is made in Los Angeles with entirely sustainable fabrics.
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