New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.
All Colors
Award Winner
Angelstick
Angelstick™ with top off for hover
Angelstick™
$38
Limited Edition
Angel Ashtray top view
Angel Ashtray with big effing clip in pink sugar, popstar clips, rose tan silk scrunchie, headphones, baby clips, makeup, and mini boar brush in pink sugar
Angel Ashtray
$20
Join 
Waitlist
Big Effing Clip in Cherub Pink
model applying angelstick to hair looking in the mirror while wearing Big Effing Clip in Cherub Pink
Big Effing Clip in Cherub Pink
$34
Join the waitlist
Angel Pouch in Rose Milk
model holding angelstick and Angel Pouch in Rose Milk
Angel Pouch in Rose Milk
$32
Join 
Waitlist
Sweetheart Clip in Blue Breeze
Sweetheart Clip in Blue Breeze with Cream Puff Clip
Sweetheart Clip in Blue Breeze
$34
Sweet Like Honey Pouch in Airy Blue
Sweet Like Honey Pouch in Airy Blue filled with hair accessories
Sweet Like Honey Pouch in Airy Blue
$32
Baby Super Bloom Clip Set in Jelly Cloud
model wearing baby super bloom clips
Baby Super Bloom Clip Set in Jelly Cloud
$12
Miss Super Bloom Clip in Jelly CloudMiss Super Bloom Clip in Jelly Cloud
model wearing Miss Super Bloom Clip in Jelly Cloud
Miss Super Bloom Clip in Jelly Cloud
$28
Big Effing Clip in Sweet Like Honey
model wearing Big Effing Clip in Sweet Like Honey in hair
Big Effing Clip in Sweet Like Honey
$34
Cloud Headband in Sweet Like Honey
Cloud Headband in Sweet Like Honey
$16
Linen Printed Scrunchie in Sweet Like Honey
model wearing Linen Printed Scrunchie in Sweet Like Honey
Linen Printed Scrunchie in Sweet Like Honey
$14
Sweet Like Honey Pouch in Sweet Like Honey
model with Sweet Like Honey Pouch in Sweet Like Honey on lap
Sweet Like Honey Pouch in Sweet Like Honey
$32
Sweetheart Clip in Mauve Bloom
model wearing Sweetheart Clip in Mauve Bloom
Sweetheart Clip in Mauve Bloom
$34
Ponytail Holder Set of 4 in Baby Rosette
model wearing Ponytail Holder Set of 4 in Baby Rosette in hair
Ponytail Holder Set of 4 in Baby Rosette
$14
sweet dreams silk scrunchie in lavender
Sweet Dreams Silk Scrunchie in Lavender
$32
Barrette Set of 2 in Baby Rosette
Barrette Set of 2 in Baby Rosette
$10
Dahlia Clip in Cherry Blossom
model wearing Dahlia Clip in Cherry Blossom in hair
Dahlia Clip in Cherry Blossom
$34
Ponytail Barrette in Full Bloom
model wearing Ponytail Barrette in Full Bloom
Ponytail Barrette in Full Bloom
$22
Butterfly Headband in Peach Fuzz
model wearing Butterfly Headband in Peach Fuzz
Butterfly Headband in Peach Fuzz
$16
Eyelet Scrunchie in Cherry Blossom
model wearing Eyelet Scrunchie in Cherry Blossom
Eyelet Scrunchie in Cherry Blossom
$18
Miss Super Bloom Clip in Jelly Peach
Miss Super Bloom Clip in Jelly Peach with assorted hair accessories
Miss Super Bloom Clip in Jelly Peach
$28
Baby Super Bloom Clip Set in Jelly Peach
model wearing Baby Super Bloom Clip Set in Jelly Cloud and Jelly Lemon and Jelly Peach in hair
Baby Super Bloom Clip Set in Jelly Peach
$12
sweet dreams silk scrunchie in rose tan
Sweet Dreams Silk Scrunchie in Rose Tan with hair accessories
Sweet Dreams Silk Scrunchie in Rose Tan
$32
Sweet Like Honey Pouch in Sweet Pea
Sweet Like Honey Pouch in Sweet Pea
Sweet Like Honey Pouch in Sweet Pea
$32
Big Effing Clip in Melon
model wearing Big Effing Clip in Melon
Big Effing Clip in Melon
$34
Sweetheart Clip in Melon Bloom
model wearing Sweetheart Clip in Melon Bloom in hair
Sweetheart Clip in Melon Bloom
$34
Dahlia Clip in Melon
model holding Dahlia Clip in Melon in front of her eye
Dahlia Clip in Melon
$34
Starlet Headband in Melon Tart front and side
model with Starlet Headband in Melon Tart in hair
Starlet Headband in Melon Tart
$19
Cream Puff Clip in Cloud
Cream Puff Clip in Cloud with sweetheart clip
Cream Puff Clip in Cloud
$34
Big Effing Clip in Leche
Big Effing Clip in Leche with assorted hair accessories
Big Effing Clip in Leche
$34
Ponytail Barrette in Daydream
Ponytail Barrette in Daydream back
Ponytail Barrette in Daydream
$22
Eyelet Scrunchie in Daffodil
model wearing Eyelet Scrunchie in Daffodil on wrist
Eyelet Scrunchie in Daffodil
$18
Big Effing Clip in Sugar Daisy
model wearing Big Effing Clip in Sugar Daisy in hair
Big Effing Clip in Sugar Daisy
$34
Sweetheart Clip in Sugar Bloom
model wearing Sweetheart Clip in Sugar Bloom in hair
Sweetheart Clip in Sugar Bloom
$34
Ponytail Barrette in Lemon Drop
model wearing Ponytail Barrette in Lemon Drop in hair
Ponytail Barrette in Lemon Drop
$22
Ponytail Barrette in Tortoise Butterfly
ponytail barrette in tortoise butterfly back
Ponytail Barrette in Tortoise Butterfly
$22
Sweetheart Clip in Sweet Bee
Sweetheart Clip in Sweet Bee with hair accessories
Sweetheart Clip in Sweet Bee
$34
Bow Barrette in Pale Yellow
model wearing Bow Barrette in Pale Yellow in hair
Bow Barrette in Pale Yellow
$16
sweet dreams silk scrunchie in dandelion
Sweet Dreams Silk Scrunchie in Dandelion with assorted hair accessories
Sweet Dreams Silk Scrunchie in Dandelion
$32
Starlet Headband in Lemon Tart front and side views
model wearing Starlet Headband in Lemon Tart
Starlet Headband in Lemon Tart
$19
Miss Super Bloom Clip in Jelly Lemon
model wearing Miss Super Bloom Clip in Jelly Lemon
Miss Super Bloom Clip in Jelly Lemon
$28
Baby Super Bloom Clip Set in Jelly Lemon
model wearing Baby Super Bloom Clip Set in Jelly Cloud and Jelly Lemon and Jelly Peach in hair
Baby Super Bloom Clip Set in Jelly Lemon
$12
Linen Printed Scrunchie in Honey Butter
model holding clip with Linen Printed Scrunchie in Honey Butter on wrist
Linen Printed Scrunchie in Honey Butter
$14
Sweet Like Honey Pouch in Buttercup
Sweet Like Honey Pouch in Buttercup with assorted hair accessories
Sweet Like Honey Pouch in Buttercup
$32
Limited Edition
Sweet Like Honey Sticker Set
Sweet Like Honey Sticker Set
$6
Join 
Waitlist
Sweet Dreams Silk Scrunchie in Sky Blue
model wearing Sweet Dreams Silk Scrunchie in Sky Blue on wrist
Sweet Dreams Silk Scrunchie in Sky Blue
$32
Limited Edition
EJ Lady Baby Tee
model with her arms up wearing EJ Lady Baby Tee
EJ Lady Baby Tee
$48
Limited Edition
Bow Barrette in Cherry Kiss
model with Bow Barrette in Cherry Kiss in hair
Bow Barrette in Cherry Kiss
$16
Best Seller
Big Effing Clip in Cherry Kiss
model laying with Big Effing Clip in Cherry Kiss in hair
Big Effing Clip in Cherry Kiss
$34
Sweet Dreams Silk Scrunchie in Cherry Kiss
Sweet Dreams Silk Scrunchie in Cherry Kiss
$32
Big Effing Clip in Crème de la Crème
Big Effing Clip in Crème de la Crème clipped to skirt
Big Effing Clip in Crème de la Crème
$34
Join 
Waitlist
Sold Out
Tutu Scrunchie in Whipped Cream
model wearing Tutu Scrunchie in Whipped Cream on wrist
Tutu Scrunchie in Whipped Cream
$10
Join 
Waitlist
Ruffle Headband in Pointe
model standing while wearing Ruffle Headband in Pointe in hair
Ruffle Headband in Pointe
$16
Popstar Clips in Dream Angel
model wearing Popstar Clips in Dream Angel in hair
Popstar Clips in Dream Angel
$32
Big Effing Clip in Étoile
model leaning forward while wearing Big Effing Clip in Étoile
Big Effing Clip in Étoile
$34
Sherpa Scrunchie in Milk
model wearing Sherpa Scrunchie in Milk in hair
Sherpa Scrunchie in Milk
$48
Bow Headband in Sweet Candy
Bow Headband in Sweet Candy
$16
Join 
Waitlist
Popstar Clips in Ballet
model wearing Popstar Clips in Ballet in hair
Popstar Clips in Ballet
$32
Join 
Waitlist
Big Effing Clip in Pink Pearl
model wearing Big Effing Clip in Pink Pearl sitting on bed
Big Effing Clip in Pink Pearl
$34
Sherpa Scrunchie in Baby Mauve
Sherpa Scrunchie in Baby Mauve
$48
Ruffle Headband in Bunny
Ruffle Headband in Bunny
$16
Popstar Clips in High Maintenance
model wearing Popstar Clips in High Maintenance in hair
Popstar Clips in High Maintenance
$32
Halo Headband in Black Ruffle
model wearing halo headband in black ruffle with Heart Hair Tie in Night Angel
Halo Headband in Black Ruffle
$24
Bow Bobble Hair Tie in Pink Glaze
Bow Bobble Hair Tie in Pink Glaze
$10
Bow Headband in Noir
Bow Headband in Noir
$16
Heart Hair Tie in Night Angel
model wearing Heart Hair Tie in Night Angel in hair
Heart Hair Tie in Night Angel
$14
Join 
Waitlist
Sweetheart Clip in Blue Ribbon
closeup of model wearing Sweetheart Clip in Blue Ribbon in hair
Sweetheart Clip in Blue Ribbon
$34
Darling Scrunchie in Baby Blue
model wearing Darling Scrunchie in Baby Blue with sweetheart clip
Darling Scrunchie in Baby Blue
$10
Join 
Waitlist
Sherpa Scrunchie in Bathrobe
Sherpa Scrunchie in Bathrobe
$48
Popstar Clips in Cashmere Kiss
model wearing Popstar Clips in Cashmere Kiss in hair
Popstar Clips in Cashmere Kiss
$32
Sweetheart Clip in Chou Chou
Sweetheart Clip in Chou Chou with big effing clip in creme de la creme
Sweetheart Clip in Chou Chou
$34
Darling Scrunchie in Perfect Pink
Darling Scrunchie in Perfect Pink
$10
Join 
Waitlist
Sold Out
Bobble Hair Tie in Vanilla Pearl
Bobble Hair Tie in Vanilla Pearl
$10
Join 
Waitlist
Sherpa Scrunchie in Chinchilla
Sherpa Scrunchie in Chinchilla
$48
Bow Clip in Puff Pink
Bow Clip in Puff Pink clipped to purse
Bow Clip in Puff Pink
$22
Join 
Waitlist
Halo Headband in Mauve
side view Halo Headband in Mauve
Halo Headband in Mauve
$24
Sold Out
Bobble Hair Tie in Cotton Candy
Bobble Hair Tie in Cotton Candy
$10
Join 
Waitlist
Barrette Set of 3 in Plié
closeup of model wearing Barrette Set of 3 in Plié
Barrette Set of 3 in Plié
$13
Bow Clip in Custard
Bow Clip in Custard cllipped to lace
Bow Clip in Custard
$22
Join 
Waitlist
Sold Out
Tutu Scrunchie in Ballet
closeup of model wearing Tutu Scrunchies in Ballet and Whipped Creamon wrist
Tutu Scrunchie in Ballet
$10
Join 
Waitlist